Pete VonDerLinn

Pete’s philosophy is simple: If the work doesn’t move the needle, what’s the point?

He led creative at the 15th most effective agency in North America, driving significant organic growth and key pitch wins.

With ROI becoming increasingly tied to compensation, he founded Effectiveness Matters to help agencies and brands grow using proven effectiveness strategies and tools.

Pete’s awards for creative effectiveness include several Effies and a Grand Effie finalist. He’s also a multi-year Effie judge and entry consultant.

Take his five-minute Rapid ROI Review to see how well your team is built to grow by maximizing campaign ROI.

Pete’s perspective on creative effectiveness has been featured in several industry publications. 

He has taught at Syracuse University’s Newhouse School and currently sits on the advisory board of the Rochester Institute of Technology School of Communications.