Parents, Kids & Money Survey

This annual report from T. Rowe Price aims to understand the financial knowledge, attitudes, and behaviors of parents and their kids, aged 8-14. This year’s survey continues to include financial habits by parent’s race and ethnicity.

Key findings include:

• Parents and kids’ understanding and sentiments toward cryptocurrency, meme stocks, and investing in general
• Increase in single-income households due to the pandemic and post-pandemic return to work plans
• Pandemic’s continued impact on the generational wealth transfer
• Household finances, debt, and emotional well-being
• Discussing and teaching kids about finances
• Reasons to give kids’ allowances and credit cards
• College-related attitudes and behaviors.