Otis Spunkmeyer Hires NAIL Communications as Its First Advertising Agency of Record

Iconic Cookie brand will launch new baked treats and expand into retail

Providence, RI – July 28, 2015 – ARYTZA LLC, the owner of Otis Spunkmeyer, the number one selling food service and fundraising cookie brand in the country, has hired ad agency NAIL Communications to launch its new line of baked treats as part of a strategy to increase its retail presence. The account was awarded after a formal review.

“This is the boldest step we’ve taken with Otis Spunkmeyer since its foundation in 1976. We’re not only expanding the way that people can enjoy Otis Spunkmeyer with new foods, but also the places they can find our range of cookies, snack cakes and other baked treats,” said Kristina Dermody, Brand President, ARYTZA LLC. “NAIL Communications will create a campaign that will make sure our new brand journey is given the best start possible in 2015.”

The campaign will build off Otis Spunkmeyer’s famous heritage of renowned and tasty warm cookies and will include TV, print, outdoor, social and digital.

“It’s always wonderful to get the opportunity to reintroduce an iconic brand like Otis Spunkmeyer to America,” said Jeremy Crisp, Managing Partner, NAIL Communications. “We’re looking forward to seeing the campaign come to life across the country later this year.”

About Otis Spunkmeyer and ARYZTA
With more than 30 years of making delicious cookie dough for customers around the world, Otis Spunkmeyer is the number one selling foodservice and fundraising cookie brand in America. ARYZTA, a global leader in specialty bakery, is based in Zurich, Switzerland, with operations in North America, South America, Europe, Asia, Australia and New Zealand. For more information about ARYTZA, visit www.aryzta.com.

About NAIL Communications
Based in Providence, Rhode Island, NAIL Communications provides clients with marketing services in strategy, design, advertising and social media campaign implementation. The full service agency, which was founded in 1998, has been named Small Agency of the year—Northeast by Advertising Age. Clients include Stonyfield, New Balance, Lightlife, Floating Hospital for Children, HealthSourceRI, Lifespan and Brown University.

Primary Contact:
Rebecca Sullivan
PR Contact
(617) 501-4010
[email protected]