Geared specifically for the agency C-suite, this master class webinar series addresses topics focused on driving business growth. Each session addresses a unique topic as it relates to business planning and new business strategy.
Applying best practices from Mirren’s new business training, Brent Hodgins of Mirren will take a look at the new agency competitive set, with a particular focus on the management consultancies.
Applying best practices from Mirren’s new business training, Brent Hodgins of Mirren will step back and take a look at building a sustainable infrastructure for growth. Whether or not you plan to sell your agency won’t be the point of the session. Building a high-value company, driven by a sales machine, will be.
Applying best practices from Mirren’s new business training, Brent Hodgins of Mirren will review how to overcome some of the key challenges that hold back most teams, particularly given the reactive nature of agency culture. Get your team members to better commit, better focus and make their best possible contribution to converting the business.
Simply put, this session will have a direct impact on your ability to secure more revenue from your current client roster. Bring along a fee proposal or staffing plan and measure it against the lessons in this session.
Geared specifically for management and new business teams, this webinar series addresses topics focused on being strategic and methodical – but contrarian to more effectively differentiate. Ultimately the goal is to convert more business at a premium fee.
Based on the most aggressive best practices from Mirren’s new business training, join Brent Hodgins as he addresses one of the most feared agency challenges – being an “incumbent.” A standard new business pitch is tough, but it doesn’t compare to an existing client calling a review.
Today, Hispanics are either fueling or hindering your client’s results. Learn easy ways to help clients quantify and tap that hidden source of incremental growth.
Do your clients know how much Hispanics can impact their ability to deliver results?
Come prepared to answer 5 questions about your clients’ business and walk away with a tool to talk to clients in specific terms about the importance of Hispanics to their quest for growth.
Do your clients know how much incremental business they can generate by engaging Hispanics? Learn 5 ways to use secondary and internal sales data to estimate that dollar gain, to pique client’s interest and sell-in an incremental budget to pursue Hispanic initiatives.
Ensure your agency has a detailed new business plan in place — focused on efficiently driving growth.
Even with a compelling financial business case, clients may not be willing to invest a lot on Hispanic market research, though it is critical to devising a winning Hispanic strategy. Learn about seven data sources to generate Hispanic insights and identify knowledge gaps to address.