Mediavest USA Named Media Agency of Record For Keurig Green Mountain

New York, NY – June 24, 2015 – Mediavest USA announced today it has been appointed media strategy agency of record for Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology. Mediavest’s scope of business includes all U.S. media strategy and planning for Keurig.

“As a company dedicated to innovation and consumer-choice, we sought out a partner that could provide a fully-integrated and aligned approach to our media in the United States,” said Mark Baynes, Keurig’s Chief Marketing Officer. “We look forward to working with Mediavest and leveraging the synergies created by a unified strategy under a single agency. Mediavest offers a marketing approach that’s deeply rooted in precision marketing and a technology-fueled understanding of the consumer,” said Brian Terkelsen, CEO, Mediavest USA. “We’re excited to add Keurig to our portfolio and look forward to engaging its consumers with a performance and data-driven approach that highlights the amazing products the company has to offer.”

About Mediavest:
Mediavest, part of Starcom Mediavest Group (SMG), is one of the leading, full-service media specialist companies offering brand-building results and business solutions for our marketing partners. Known for delivering industry-first initiatives and products, MediaVest’s long-standing client partnerships include some of the world’s leading marketers including Mondelez, P&G, The Coca-Cola Company, Walmart and American Honda Motor Company. MediaVest is AdWeek’s 2013 Agency of the Year.

Primary Contact:
Ashok Sinha
Media Contact
Starcom Mediavest Group
(646) 557-7229