Media Trends & Predictions 2024

Kantar discusses media and digital predictions for 2024.

2023 Hispanic Content, Data, and Social Media Report

Adam R. Jacobson and HispanicAd examine the importance of data in targeting the Hispanic market. Insights from top Hispanic agency and marketer leaders are featured.

Communications Market Report

Key findings in Ofcom’s annual report include consumer media habits and ad spend across communication and media sectors in the United Kingdom.

Video Advertising Spend & Outlook

The IAB, Advertiser Perception, and Standard Media Index examine ad spending trends in digital video.

Hispanic Market Overview

Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies.

Global Media Buyers |

List of media buyers that offer ad placement services in international markets.

Why is Everyone Talking about Zero-party Data?

Learn how zero-party and first-party data can work together to improve marketing efforts, increase customer engagement, and drive revenue growth in this article by Venkata Bhonagiri of Mindshare.

The Omnichannel Video Creative Playbook

Mediaocean’s Omnichannel Video Creative Playbook is a one-stop reference for the changing shape of omnichannel video, helping our clients and partners understand the changing goals, formats and capabilities of TV+Video to support omnichannel marketing.

4A’s and ANA | Agency Search Simplification Report

Agency Search Simplification Report

The search process by which a client identifies an advertising agency partner has become complex and painful for both clients and agencies, with many wondering how it can be improved.. In late 2021, the ANA and the 4A’s developed a joint working group to understand the challenges with agency search and consider how it could […]

Attitudes to Programmatic Advertising

IAB Europe’s annual report has become an industry benchmark to show how programmatic advertising attitudes, adoption, and strategies are evolving.

The Rocky Path Agencies are Forced to Traverse: An Agency Perspective on Supply Path Optimization

The digital media market once managed by direct insertion orders (IOs) is now a complex and ever-evolving ecosystem driven by programmatic buying. At its core, programmatic buying aims to simplify and streamline the digital media buying process. In practice however, it is not as streamlined and simplistic as we would aspire. Agencies often have to […]

Advertising During a Recession |

4A’s Research shares advice for advertising during a recession.