Media Trends & Predictions 2024
Kantar outlines the top media and digital predictions that will impact brands, publishers, and ad agencies in the coming year:
- Macroeconomics, micro media strategy
- Content goes back to the future and around the world
- Advertising in the eye of the storm
- Technology: Gamechangers and false downs
- Strengthening the signal: Audiences in high definition
For the report’s key findings register to download the full report.