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Client Essentials Understand and manage your clients: new business, brand management, client relations, agency compensation, forms & contracts, and industry verticals.
Project Tools Drive your projects and pitches to success: research databases, consumers, global, media channels, industry verticals, how to use 4A's Research Services. Your Career Training and development resources for all levels and job types, plus high school programs, the 4A's Foundation, MAIP. Events View and register for conferences, webinars, workshops and regional meetings. Browse archives for highlights of previous events. Membership Learn what 4A's membership means: benefits of membership, the application process, eligibility requirements. Agency Stuff Tools to help you run your agency: administration & operations, human resources, media, production, creative, strategy, branding and positioning, legal issues. About the 4A's Who we are: our mission, leaders, Board of Directors, press kit and contact information. Your Industry The hot topics in advertising: 4A's surveys and whitepapers, advocacy in Washington DC, media issues, initiatives supporting women and diversity.