FTC Updates Endorsement Guide FAQs and Settles First-Ever Action Against Individual “Influencers”

Management Services

Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.

Webinar: The New FTC Guidelines You Need to Know

4A's Member

Influencer Marketing has become a central focus of marketing strategies and budgets for 2017. In this complimentary webinar you’ll learn quick, how-to information for launching an influencer marketing campaign the right way and the important FTC guidelines brands must follow.

Depictions, Perceptions and Harm: A Report on Gender Stereotypes in Advertising

Research Services

The Advertising Standards Authority (ASA) has released guidelines to crack down on advertising that depicts stereotypical gender roles in the UK. Learn about the current ad regulations, policies and initiations, plus review new findings from research conducted among academics, stakeholders and the general public.

Senate Kills Off FCC Privacy Regulations

Third Party Content

The US Senate on Thursday voted down Federal Communications Commission (FCC) regulations that would have required internet service providers to get users to consent to be targeted by advertisers.

Ad Groups Back Repeal of Near-Dead FCC Privacy Rules

Third Party Content

Six ad industry trade groups back recent congressional resolutions aimed at repealing the FCC rules.

Canada’s Updated Anti-Spam Laws-What You Need to Know

Research Services

In this infographic from Real Magnet, see highlights of Canada’s Anti-SPAM Law and Private Right of Action provision, which will become effective July 1, 2017. You will also have an opportunity to download a more detailed report that will help marketers stay compliant with these new email regulations.

The FTC’s Endorsement Guides: What People Are Asking

Research Services

This guide from the Federal Trade Commmission answers many of the questions people are asking about the FTC’s Endorsement Guides. Disclosing connections between advertisers and endorsers to consumers and the implications for brand influencers on social media and online review sites are discussed.

DOL Overtime Pay Rules Implementation-Your Agency May Now Have Options

Management Services

A federal judge in Texas has issued a temporary injunction blocking the U.S. Department of Labor (DOL) from implementing new overtime pay rules that have been scheduled for December 1, 2016 implementation.

White-Collar Overtime Pay Expansion Blocked by Judge

Third Party Content

An Obama administration policy that would have given more white-collar workers overtime starting Dec. 1 was blocked nationwide by a federal judge in Texas.

What the Election Results Mean for Advertising

Government Relations

In this Member Bulletin, Dick O’Brien and Peter Kosmala of the 4A’s Washington bureau provide an overview of how the election may impact our industry and discuss the 4A’s next steps.

How Marketers Could Be Impacted by the Presidential Election

Third Party Content

How a new president might influence the marketing and advertising industries

Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Marketing & Communications

Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards