Multi-Currency National TV Demo-Base Ratings Not Ready For Prime Time

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While agencies are carefully assessing alternative currency initiatives, the 4A’s Measurement Committee believes that the advertising industry is not yet prepared to move to multi-currency national TV demo-based ratings in 2024. There are a multitude of factors and barriers that appear likely to prevent the adoption of additional currency solutions in the marketplace. This 4A’s […]

The 4A’s Member Code of Conduct

The 4A’s Member Code of Conduct (formerly known as the 4A’s Standards of Practice) sets forth core principles, best practices and guidelines to which 4A’s members agree and adhere.

4A’s APB Media Responsibility Principles

In order to promote a more diverse and equitable media ecosystem, the 4A’s Media, Tech and Data practice, in collaboration with the 4A’s Advertiser Protection Bureau, has updated its  Media Responsibility Principles to reflect marketplace changes over the past few years.   The Principles are designed to, among other things, encourage the dissemination of factual, accurate […]

Privacy and the Future of TV Advertising Report

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Download the Report. The Opportunity and Challenge The rise of CTV, on-demand streaming and advanced TV offerings present incredible opportunities for advertisers. They are accompanied by privacy-forward regulations and platform policies that have arisen to address consumers’ demands for privacy. When it comes to embracing the latest television advertising offerings, businesses can proactively mitigate the […]

4A’s and ANA | Agency Search Simplification Report

Agency Search Simplification Report

The search process by which a client identifies an advertising agency partner has become complex and painful for both clients and agencies, with many wondering how it can be improved.. In late 2021, the ANA and the 4A’s developed a joint working group to understand the challenges with agency search and consider how it could […]

An Agency Perspective on Talent Recruitment & Retention Strategies | Reporting & Analytics

Recruiting and retaining talent has become one of the most pressing topics for agencies and marketers alike. As a result, it is sometimes challenging to determine a suitable candidate for any given position given the wide range of candidate expertise. Furthermore, finding the right talent in Analytics and Insights can mean the difference between an […]

The Rocky Path for Agencies Paper: an agency perspective on supply path optimization

The digital media market once managed by direct insertion orders (IOs) is now a complex and ever-evolving ecosystem driven by programmatic buying. At its core, programmatic buying aims to simplify and streamline the digital media buying process. In practice however, it is not as streamlined and simplistic as we would aspire. Agencies often have to […]

Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers)

Over the past year, there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together. This work was created by a cross-industry collaboration. The 4A’s, the ANA, and AIMM, with […]

Guidelines for Buyers (Agencies and Marketers) When Doing Business with Diverse Media Suppliers

Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together. This work was created by a cross-industry collaboration. The 4A’s, the ANA, and AIMM, with […]

Media Rating Council (MRC) Suspends Nielsen’s Accreditation

The MRC (Media Rating Council) recently voted to suspend Nielsen’s accreditation to measure national and local television after the measurement firm undercounted national TV household viewership during the pandemic. Since then, there have been several voices and articles challenging the validity of the MRC and its audit process, sometimes pointing to the number of potential […]

APB Brand Safety Self-Assessment

In order to promote sound brand-safety and suitability practices, the 4A’s Advertiser Protection Bureau has created the APB Brand Safety Self-Assessment Guide – a 57-question, self-paced exam covering the following topics: Brand Safety & Suitability Risk Tolerance Fraud & Piracy Third-Party Verification Search Marketing Global Alliance for Responsible Media (GARM) Streaming & Connected TV (CTV) […]

Download Nielsen’s Evolving Customer Relationships in Financial Services Marketing Report

Nielsen reports where key opportunities lie to successfully reach women over 50.