FTC Updates Endorsement Guide FAQs and Settles First-Ever Action Against Individual “Influencers”

Management Services

Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.

Webinar: The New FTC Guidelines You Need to Know

4A's Member

Influencer Marketing has become a central focus of marketing strategies and budgets for 2017. In this complimentary webinar you’ll learn quick, how-to information for launching an influencer marketing campaign the right way and the important FTC guidelines brands must follow.

4A’s MSA Guidance: Client Audit Guidance

4A’s Client Audit Guidance recommends that agencies and advertisers collaborative to design effective efficient controls and verification procedures related to significant marketing expenditures. This document is an updated version of the Client Audit Guidance issued in October 2014.

DOL Overtime Pay Rules Implementation-Your Agency May Now Have Options

Management Services

A federal judge in Texas has issued a temporary injunction blocking the U.S. Department of Labor (DOL) from implementing new overtime pay rules that have been scheduled for December 1, 2016 implementation.

Facebook faces class action suit over inflated video metrics

Digital Technologies

Revelations in September that Facebook overstated video viewing metrics by as much as 80% has spurred a class-action lawsuit from angry marketers, reports Marketing Dive.

Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Marketing & Communications

Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards

How the 4A’s is Tackling the Overtime Issue in Washington

Government Relations

Wage inequality and workers’ rights are themes you will hear often on the Presidential campaign trail this year. Even President Obama has made regulatory enforcement of labor policy a focus of his final term. The most vivid example is a new regulation about compensation that soon will go into force, without any public debate, Congressional hearings or […]

U.S. Department of Labor Modifies Overtime Pay Rules

Management Services

We want to alert Members to the U.S. Department of Labor release of modified employee overtime pay rules. The new rules which take effect on December 1, 2016 will have a material impact on many U.S. businesses including marketing service companies.

Overtime Pay Rules: Agency Considerations

Management Services

The U.S. Department of Labor has dedicated major resources toward “updating” and “clarifying” the overtime pay regulations that have been in place since 2004. As with the earlier regulations, the new overtime pay rules, which are effective December 1, 2016, are complex, but they apply to virtually all businesses and will necessarily change significant aspects of agency operations.

The Do’s & Don’ts of MSAs, Security and IP Ownership

4A’s Management Practitioners Forum (Monday, March 21, 2016) – The Do’s & Don’ts of MSAs, Security and IP Ownership by Candice Kersh, Partner, Frankfurt Kurnit Klein & Selz.

4A’s MSA Guidance: Data Security – The Rules of the Road

Industry subject matter experts from the 4A’s community developed the this whitepaper to provide agency management with a framework for evolving discussion on master service agreements (MSA) data security considerations and predominant industry practice.

4A’s Guidance: Safe Sleep Advertising

Government Relations

The 4A’s, in partnership with Cribs for Kids and First Candle, formerly the National SIDS (Sudden Infant Death Syndrome) Foundation, is providing guidelines to its member agencies on how to responsibly portray sleeping babies in advertising.