In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, HMH takes you inside its campaign for Central Oregon Visitors Association.
Campaign: Central Oregon Vacation Getaways
Client: Central Oregon Visitors Association
Central Oregon is known for its rugged beauty. What isn’t as well known is the level of luxury that can be found there. Central Oregon Visitors Association wanted potential visitors to realize that a trip to Central Oregon isn’t roughing it, and to encourage them to become actual visitors who enjoy the luxury the area has to offer.
To help, HMH created ads that juxtaposed Central Oregon’s true point of difference—the unique, rugged landscape—with the world-class resorts, dining and amenities that can be enjoyed while you’re there. Highlighting that one-of-a-kind adventures can be yours whether you go into the great outdoors or just enjoy them from the comfort of your own private cabana.
The client reports that following the campaign, inquiries are up, along with calls to its concierge service to book vacation getaways.
Creative Director: Shawn Kelley
Creative Director/Copywriter: Steve Cox
Creative Director/Art Director: Jeff Nichols
Account Service: Megan Miller
Project Manager: Julie Ditter
Photography: Central Oregon Visitors Association