Inside the Campaign: 84 Lumber’s 2017 Super Bowl Commercial

“The Journey” 
84 Lumber is a company of opportunity in the land of opportunity, according to agency Brunner. A film entitled The Journey is the first communication of a recruitment campaign for 84 Lumber rolling out throughout the year. It debuted during the first half of the Super Bowl and garnered so much attention, the website received more than 6 million requests in the first hour after the spot aired just before halftime of the Super Bowl. The work is 84 Lumber’s way of making a bold statement about what they believe in. No matter who you are or where you come from, if you’re hard working, determined and willing to give it your all in order to succeed, you’re 84 Lumber material. These are characteristics that represent what makes 84 Lumber and our country great.

CREDITS:

Agency: Brunner
Team: Rob Schapiro, Chief Creative Officer
Dave Vissat, Creative Director
Derek Julin, Associate Creative Director
Kevin Corfield, Associate Creative Director
Jeff Maggs, Chief Client Officer
Lauren Tedesco, Account Director
Dana Lucas, Senior Account Manager
Kathy Baldauf, Associate Broadcast Director

Agency Producer: FIXER Partners
John Noble, Executive producer, Partner
Brad Powell, Executive producer, Partner

Production Company: Sanctuary
Cole Webley, Director
Justin Brown, DP
Christopher Cho, Line Producer
Preston Lee, Executive Producer
Adam Litt, Head of Production
Christopher Lagunes, Production Designer
Leopoldo Luisetti, Head of Production/La Casa Films

Editorial Company: Final Cut NY
Jeff Buchanan, Editor
Sarah Roebuck, Executive Producer
Penny Ensley, Producer
Jen Sienkwicz, Head of Production
Geoff Hastings, Assistant Editor
Andre Castiglioni, Cutting Assistant

Visual Effects:
Method Studios
Stuart Robinson, Executive Producer
Boaz Livny, CG Supervisor
Eliza Pelham Randall, VFX Supervisor
Stephen Morris, Jared Pollack, Flame Artists
Bennett Lieber, Senior VFX Producer

Color Grading: Company 3
Tom Poole, Colorist

Music: Future Perfect
Max Gosling, Producer
Victor Magro, Composer

Audio Post: Heard City
Phil Loeb, Sound Mixer