The young and the creative have been the engine driving advertising agencies for decades. But those who once joined this business with dreams of making the next standout television commercial are no longer drawn to the industry in the same way. Some view advertising as stodgy—who wants to make a 30-second TV commercial when everyone they know is […]

Ad Age‘s Ken Wheaton recently penned an article for the magazine on how the discussion on gender equity in the ad industry mustn’t eclipse its need for racial diversity. He wrote: “the overwhelming majority of talk about diversity over the last few months has been about gender rather than race. Perhaps it’s easier to talk […]

Madonna Badger of Badger & Winters shared this powerful video at the 4A’s Transformation Conference in 2016, in an effort to put an end to portraying women as sex objects in advertising and media.  

Gender equality was a hot topic at the 4A’s Transformation Conference in March 2016. Ad veteran Madonna Badger opened the Women, Advertising and the Future panel up with the personal story of how she lost her three daughters and parents in a Christmas Day fire in 2011. After spending a year in Arkansas, she returned to […]

In our See It & Be It Series, the 4A’s asks industry leaders—who are female or from traditionally underrepresented groups in the ad industry—to provide their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men. Here is what SapientNitro’s Kristin Berggren had to say:   On […]