The 4A’s has long been a champion of gender equality and diversity in advertising. Our latest efforts include additional training opportunities, partnerships and a new series to help women and members of diverse groups extend their reach.
New, though provoking content that promotes gender equality and diversity in advertising.Glass Ladder Series
Essential training examining the challenges and opportunities of the next generation of female leaders.
How to retain creative talent by supporting them as parents
Ipsos suggests that a typical gamer in Europe may not exist. Their survey reveals that older generations are increasingly engaged in gaming. Forty-six percent of 35-44 year olds reported they play some kind of games, while 27% of 45-64 year olds reported the same.
Think with Google suggests four rules for brands to follow when reaching out to millennial parents.
BBDO’s CMO shares her insights into the opportunities and challenges facing women and people of color
Advertising for Change coalition wants to help the city stand out.
In support of International Women’s Day, 4A’s Member Eleven Inc. has launched the “Be Bold For Change” campaign — which encourages women to pledge what they will do in 2017 to support gender equality and social justice.
Nielsen shares highlights from its report on multicultural consumption and shopping trends in the fresh departments of meat, produce, deli, bakery, and seafood.
Oona King, Director of Diverse Marketing at YouTube, shares what African-American millennials think about media and advertising, as well as the need for more diversity in the advertising industry in this Think with Google piece. She finds that black millennials want to see more inclusive advertising, engage with black voices, and find inspiration in #YouTubeBlack creators.
Barker shares his advice for young agency staffers and how to succeed in the business.