Women & Diversity

Featured Content

The 4A’s has long been a champion of gender equality and diversity in advertising. Our latest efforts include additional training opportunities, partnerships and a new series to help women and members of diverse groups extend their reach.

See It & Be It Series

New, though provoking content that promotes gender equality and diversity in advertising.

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Glass Ladder Series

Essential training examining the challenges and opportunities of the next generation of female leaders.

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All Content on Women & Diversity

Our Industry Needs to Stand with Creative Parents

4A's Member

How to retain creative talent by supporting them as parents

The New Faces of Gaming

Research Services

Ipsos suggests that a typical gamer in Europe may not exist. Their survey reveals that older generations are increasingly engaged in gaming. Forty-six percent of 35-44 year olds reported they play some kind of games, while 27% of 45-64 year olds reported the same.

Marketing to Millennial Parents? Here’s How They’re Redefining Parenting for Their Generation

Third Party Content

Think with Google suggests four rules for brands to follow when reaching out to millennial parents.

“See It & Be It”: Tara DeVeaux, CMO of BBDO

4A's Member

BBDO’s CMO shares her insights into the opportunities and challenges facing women and people of color

These 4 Atlanta Agencies United to Promote Diversity and Inclusion in Their Hometown

Third Party Content

Advertising for Change coalition wants to help the city stand out.

Eleven Inc. Launches “Be Bold For Change” in Support of International Women’s Day

4A's Member

In support of International Women’s Day, 4A’s Member Eleven Inc. has launched the “Be Bold For Change” campaign — which encourages women to pledge what they will do in 2017 to support gender equality and social justice.

A Fresh Look into Multicultural Consumers: Refreshing the Retail Landscape

Research Services

Nielsen shares highlights from its report on multicultural consumption and shopping trends in the fresh departments of meat, produce, deli, bakery, and seafood.

The Case for Diversity in Advertising

Third Party Content

Oona King, Director of Diverse Marketing at YouTube, shares what African-American millennials think about media and advertising, as well as the need for more diversity in the advertising industry in this Think with Google piece. She finds that black millennials want to see more inclusive advertising, engage with black voices, and find inspiration in #YouTubeBlack creators.

5 Questions for: John Barker, Chief Idea Officer of Barker

4A's Member

Barker shares his advice for young agency staffers and how to succeed in the business.