Women & Diversity

Featured Content

The 4A’s has long been a champion of gender equality and diversity in advertising. Our latest efforts include additional training opportunities, partnerships and a new series to help women and members of diverse groups extend their reach.

See It & Be It Series

New, though provoking content that promotes gender equality and diversity in advertising.

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Glass Ladder Series

Essential training examining the challenges and opportunities of the next generation of female leaders.

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All Content on Women & Diversity

Project [Dis]Connect by the J. Walter Thompson Young Commodores

4A's Member

The J. Walter Thompson Young Commodores – students from Manhattan Early College School for Advertising (MECA), Miami Ad School and City College of New York – had an amazing opportunity to work with the great people from the Discover Outdoors Foundation Kirk Reynolds and Lauren Skonieczny. Throughout the 15-weeks the YC’s stayed in close contact with DOF and led the project from beginning to end.

How Gender-Positive Ads Pay Off

Research Services

Facebook IQ studies the effect gender-positive messaging has on consumer attitudes towards brands and brand loyalty.

Lifestyles of Children and Teens in the UK

Mintel suggests ways marketers in the UK can positively target youth by creating campaigns that influence gender equality at a young age, help them lead active and healthy lives, and reduce the anxiety level of dealing with schoolwork.

“See It & Be It”: Wendy Blackburn of Intouch Solutions

4A's Member

Wendy Blackburn shares words of advice for young talent, discusses mentoring and discrimination.

4A’s Names Keesha Jean-Baptiste Senior Vice President of Talent Engagement and Inclusion

Marketing & Communications

Jean-Baptiste comes to the 4A’s after a long and productive tenure heading up talent and HR at Wieden+Kennedy.

Depictions, Perceptions and Harm: A Report on Gender Stereotypes in Advertising

Research Services

The Advertising Standards Authority (ASA) has released guidelines to crack down on advertising that depicts stereotypical gender roles in the UK. Learn about the current ad regulations, policies and initiations, plus review new findings from research conducted among academics, stakeholders and the general public.

McKinney Names 2017 Joni Madison Mtern Diversity Scholar

4A's Member

UNC Senior Barbrianna Adams awarded scholarship that aims to help diversify ad industry.

WONGDOODY and MomsRising Launch #IPumpedHere Campaign to Support Breastfeeding Moms

4A's Member

WONGDOODY and non-profit advocacy group MomsRising have teamed up to launch #IPumpedHere, a multi-faceted campaign to drive attention to the serious lack of clean, legal places for breastfeeding mothers to pump when they return to work.

Breaking the Glass Ceiling: How Does the Owler Community Perceive Women in Power?

Research Services

An analysis of over 3,700 U.S. companies on Owler revealed that women account for only 5.6 percent of CEOs. In this article, Owler provides key stats by public companies, private companies, and approval ratings for female vs male CEOs.