Industry Advocacy & Government Relations

The best party on Capitol Hill.

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With Frank Underwood’s cunning. And Mr. Smith’s Heart.
We’re advocating for what matters most to you.

Recent Headlines

Ad Groups Back Repeal of Near-Dead FCC Privacy Rules

Six ad industry trade groups back recent congressional resolutions aimed at repealing the FCC rules.

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Canada’s Updated Anti-Spam Laws-What You Need to Know

In this infographic from Real Magnet, see highlights of Canada’s Anti-SPAM Law and Private Right of Action provision, which will become effective July 1, 2017. You will also have an opportunity to download a more detailed report that will help marketers stay compliant with these new email regulations.

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The FTC’s Endorsement Guides: What People Are Asking

This guide from the Federal Trade Commmission answers many of the questions people are asking about the FTC’s Endorsement Guides. Disclosing connections between advertisers and endorsers to consumers and the implications for brand influencers on social media and online review sites are discussed.

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DOL Overtime Pay Rules Implementation-Your Agency May Now Have Options

A federal judge in Texas has issued a temporary injunction blocking the U.S. Department of Labor (DOL) from implementing new overtime pay rules that have been scheduled for December 1, 2016 implementation.

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White-Collar Overtime Pay Expansion Blocked by Judge

An Obama administration policy that would have given more white-collar workers overtime starting Dec. 1 was blocked nationwide by a federal judge in Texas.

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What the Election Results Mean for Advertising

In this Member Bulletin, Dick O’Brien and Peter Kosmala of the 4A’s Washington bureau provide an overview of how the election may impact our industry and discuss the 4A’s next steps.

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A Few of the Issues We Face

All Washington-Related Content

What Happens Next: How to Reverse the Rising Tide of Ad Fraud

Research Services

The&Partnership, m/SIX, and Adloox research the real scale and cost of ad fraud, discovering it’s much more prevalent than previously thought.

Ad Groups Back Repeal of Near-Dead FCC Privacy Rules

Third Party Content

Six ad industry trade groups back recent congressional resolutions aimed at repealing the FCC rules.

Canada’s Updated Anti-Spam Laws-What You Need to Know

Research Services

In this infographic from Real Magnet, see highlights of Canada’s Anti-SPAM Law and Private Right of Action provision, which will become effective July 1, 2017. You will also have an opportunity to download a more detailed report that will help marketers stay compliant with these new email regulations.

Ad Industry Asks Congress To Overturn Broadband Privacy Rules

Third Party Content

Twenty-one organizations are urging Congress to scrap new privacy regulations that limit broadband providers’ ability to use data about their customers’ Web-surfing behavior to send them targeted ads.

New FTC Chair Has Warned Against Stricter Privacy Rules

Third Party Content

President Donald Trump has named Republican Maureen Ohlhausen as acting chairman of the Federal Trade Commission.

Ad Groups Petition Consumer Internet Privacy Rules, Call Opt-In Requirement ‘Onerous’

Third Party Content

Major U.S. ad trade associations, including the 4A’s, have jointly submitted a petition to the Federal Communications Commission (FCC).

News and Information from the Trustworthy Accountability Group

Media Services

Today the industry came together to address the massive “Methbot” fraud operation exposed by White Ops, an active TAG participant and one of the inaugural group of companies to receive a TAG Certified Against Fraud Seal last month. (Coverage of the fraud attack and the joint efforts to address it can be found on Reuters, […]

Ad Agencies Probed Over Contracts to Produce Commercials

Third Party Content

Justice Department examines whether ad companies rigged bids to favor in-house production units