Industry Advocacy & Government Relations

The best party on Capitol Hill.

Walking the Halls of Power.
With Frank Underwood’s cunning. And Mr. Smith’s Heart.
We’re advocating for what matters most to you.

Recent Headlines

Webinar: The New FTC Guidelines You Need to Know

Influencer Marketing has become a central focus of marketing strategies and budgets for 2017. In this complimentary webinar you’ll learn quick, how-to information for launching an influencer marketing campaign the right way and the important FTC guidelines brands must follow.

Learn More

Depictions, Perceptions and Harm: A Report on Gender Stereotypes in Advertising

The Advertising Standards Authority (ASA) has released guidelines to crack down on advertising that depicts stereotypical gender roles in the UK. Learn about the current ad regulations, policies and initiations, plus review new findings from research conducted among academics, stakeholders and the general public.

Learn More

Senate Kills Off FCC Privacy Regulations

The US Senate on Thursday voted down Federal Communications Commission (FCC) regulations that would have required internet service providers to get users to consent to be targeted by advertisers.

Learn More

Ad Groups Back Repeal of Near-Dead FCC Privacy Rules

Six ad industry trade groups back recent congressional resolutions aimed at repealing the FCC rules.

Learn More

Canada’s Updated Anti-Spam Laws-What You Need to Know

In this infographic from Real Magnet, see highlights of Canada’s Anti-SPAM Law and Private Right of Action provision, which will become effective July 1, 2017. You will also have an opportunity to download a more detailed report that will help marketers stay compliant with these new email regulations.

Learn More

The FTC’s Endorsement Guides: What People Are Asking

This guide from the Federal Trade Commmission answers many of the questions people are asking about the FTC’s Endorsement Guides. Disclosing connections between advertisers and endorsers to consumers and the implications for brand influencers on social media and online review sites are discussed.

Learn More

A Few of the Issues We Face

All Washington-Related Content

Webinar: The New FTC Guidelines You Need to Know

4A's Member

Influencer Marketing has become a central focus of marketing strategies and budgets for 2017. In this complimentary webinar you’ll learn quick, how-to information for launching an influencer marketing campaign the right way and the important FTC guidelines brands must follow.

Depictions, Perceptions and Harm: A Report on Gender Stereotypes in Advertising

Research Services

The Advertising Standards Authority (ASA) has released guidelines to crack down on advertising that depicts stereotypical gender roles in the UK. Learn about the current ad regulations, policies and initiations, plus review new findings from research conducted among academics, stakeholders and the general public.

FCC Votes to Scale Down Net Neutrality Rules

Third Party Content

Republican commissioners push through measure which Democrats, activists say could harm online competition

Senate Kills Off FCC Privacy Regulations

Third Party Content

The US Senate on Thursday voted down Federal Communications Commission (FCC) regulations that would have required internet service providers to get users to consent to be targeted by advertisers.

What Happens Next: How to Reverse the Rising Tide of Ad Fraud

Research Services

The&Partnership, m/SIX, and Adloox research the real scale and cost of ad fraud, discovering it’s much more prevalent than previously thought.

Ad Groups Back Repeal of Near-Dead FCC Privacy Rules

Third Party Content

Six ad industry trade groups back recent congressional resolutions aimed at repealing the FCC rules.

Canada’s Updated Anti-Spam Laws-What You Need to Know

Research Services

In this infographic from Real Magnet, see highlights of Canada’s Anti-SPAM Law and Private Right of Action provision, which will become effective July 1, 2017. You will also have an opportunity to download a more detailed report that will help marketers stay compliant with these new email regulations.

Ad Industry Asks Congress To Overturn Broadband Privacy Rules

Third Party Content

Twenty-one organizations are urging Congress to scrap new privacy regulations that limit broadband providers’ ability to use data about their customers’ Web-surfing behavior to send them targeted ads.

New FTC Chair Has Warned Against Stricter Privacy Rules

Third Party Content

President Donald Trump has named Republican Maureen Ohlhausen as acting chairman of the Federal Trade Commission.