Industry Advocacy & Government Relations

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Recent Headlines

The FTC’s Endorsement Guides: What People Are Asking

This guide from the Federal Trade Commmission answers many of the questions people are asking about the FTC’s Endorsement Guides. Disclosing connections between advertisers and endorsers to consumers and the implications for brand influencers on social media and online review sites are discussed.

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DOL Overtime Pay Rules Implementation-Your Agency May Now Have Options

A federal judge in Texas has issued a temporary injunction blocking the U.S. Department of Labor (DOL) from implementing new overtime pay rules that have been scheduled for December 1, 2016 implementation.

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White-Collar Overtime Pay Expansion Blocked by Judge

An Obama administration policy that would have given more white-collar workers overtime starting Dec. 1 was blocked nationwide by a federal judge in Texas.

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What the Election Results Mean for Advertising

In this Member Bulletin, Dick O’Brien and Peter Kosmala of the 4A’s Washington bureau provide an overview of how the election may impact our industry and discuss the 4A’s next steps.

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How Marketers Could Be Impacted by the Presidential Election

How a new president might influence the marketing and advertising industries

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Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards

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A Few of the Issues We Face

All Washington-Related Content

Ad Industry Asks Congress To Overturn Broadband Privacy Rules

Third Party Content

Twenty-one organizations are urging Congress to scrap new privacy regulations that limit broadband providers’ ability to use data about their customers’ Web-surfing behavior to send them targeted ads.

New FTC Chair Has Warned Against Stricter Privacy Rules

Third Party Content

President Donald Trump has named Republican Maureen Ohlhausen as acting chairman of the Federal Trade Commission.

Ad Groups Petition Consumer Internet Privacy Rules, Call Opt-In Requirement ‘Onerous’

Third Party Content

Major U.S. ad trade associations, including the 4A’s, have jointly submitted a petition to the Federal Communications Commission (FCC).

News and Information from the Trustworthy Accountability Group

Media Services

Today the industry came together to address the massive “Methbot” fraud operation exposed by White Ops, an active TAG participant and one of the inaugural group of companies to receive a TAG Certified Against Fraud Seal last month. (Coverage of the fraud attack and the joint efforts to address it can be found on Reuters, […]

Ad Agencies Probed Over Contracts to Produce Commercials

Third Party Content

Justice Department examines whether ad companies rigged bids to favor in-house production units

The FTC’s Endorsement Guides: What People Are Asking

Research Services

This guide from the Federal Trade Commmission answers many of the questions people are asking about the FTC’s Endorsement Guides. Disclosing connections between advertisers and endorsers to consumers and the implications for brand influencers on social media and online review sites are discussed.

After Trump’s Win, Security Groups and Marketers Are Anxious About Digital Privacy

Third Party Content

When Trump becomes president on Jan. 20, there is widespread belief that the federal government will attempt to gain unprecedented access to everyone’s data.

DOL Overtime Pay Rules Implementation-Your Agency May Now Have Options

Management Services

A federal judge in Texas has issued a temporary injunction blocking the U.S. Department of Labor (DOL) from implementing new overtime pay rules that have been scheduled for December 1, 2016 implementation.