Workshops

World-Class 4A’s Workshops Right In Your Agency

At the 4A’s, we’re continuously sourcing critical content led by thought leaders we have carefully vetted, and we’re ready to share them with you through in-house workshops.

There is a lot of research and it can be time-consuming to find and secure the best thought leader to help hone your talents’ skills and develop their careers. We are proud to provide you with the best of the best instructors who are ready to take you and your team to the next level.

Ready to have your talent excel at your agency?

Our thought leaders come from all walks of the advertising world – creative, strategy, project management, digital, social and leadership. We have a track record of successfully coaching agency talent at all levels, and we’d love to help you.

By purchasing a workshop experience from the 4A’s, you’re guaranteed to have:

Get Started! Here’s how it works.
  1. Check out our workshops listed below.
  2. Choose a workshop that fits your agency talents’ needs.
  3. Purchase your workshop directly on our site.
  4. A 4A’s L&D representative will contact you to confirm dates & logistics.
  5. Reap the benefits of a 4A’s workshop in house!

Many of our thought leaders have agreed to work with the 4A’s at rates substantially below those you could find on the open market. So it’s a win win.

Account Management

Mark Strong CEO of Mark Strong Coaching & Training and former executive at McCann & Fallon

Become an agile and strategic leader by mastering the business, the client, the creative output, and the people who make it all happen.

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Gary Duke, Partner & Chief Talent Officer, Wild Blue Yonder

Become true marketing partners and strategic consultants for your clients by effectively leading them — versus merely servicing them.

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Gary Duke, Partner & Chief Talent Officer, Wild Blue Yonder

Familiarize yourself with the financial realities of the agency business and yield projected or higher profit from your accounts.

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Gary Duke, Partner & Chief Talent Officer, Wild Blue Yonder

Think strategically about your client’s business with new methodologies for developing ideas that deliver specific business goals.

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Gary Duke, Partner & Chief Talent Officer, Wild Blue Yonder

Become more fluent in producing new ideas with new techniques — based on the latest research in brain science.

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Communication

Gary Duke, Partner & Chief Talent Officer, Wild Blue Yonder

Designed expressly for advertising pros – plan and deliver persuasive presentations and be an effective storyteller in business.

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Mark Strong CEO of Mark Strong Coaching & Training and former executive at McCann & Fallon

Master the principles of selling strategic, creative ideas – internally and externally – ultimately improving your profit margins.

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Gary Duke, Partner & Chief Talent Officer, Wild Blue Yonder

Learn simple techniques for making your business writing — emails, memos, reports, etc. — more persuasive and effective.

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Mark Strong CEO of Mark Strong Coaching & Training and former executive at McCann & Fallon

Review and apply strategies to optimize all components of successful presentation development and delivery – both internally and externally.

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Cecilia Gorman, Certified John C. Maxwell Speaker, Trainer & Coach

Learn the tools to engage in difficult conversations with greater confidence and how to approach challenging situations.

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Management / Leadership

Mark Strong CEO of Mark Strong Coaching & Training and former executive at McCann & Fallon

Improve your management skills with core strategies and tools – from delegation and communication to motivation and influence.

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Mark Strong CEO of Mark Strong Coaching & Training and former executive at McCann & Fallon

Discover what your leadership style is and how to apply your ”X factor” to your day-to-day work – the hallmark of truly great leaders.

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Cecilia Gorman, Certified John C. Maxwell Speaker, Trainer & Coach

Gain greater awareness of the most common workplace biases and learn ways to foster an inclusive environment.

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Cecilia Gorman, Certified John C. Maxwell Speaker, Trainer & Coach

Understand how your individual actions contribute to the overall trust culture and methods to grow and develop trust with those around you.

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Creative

Kerry Feuerman, Creative Director / Founder, Last Hurdle

Learn how to overcome nervousness, engage an audience, build trust quickly, and present ideas clearly, concisely, and convincingly.

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Strategy / Planning

Noetic Consultants

A holistic course on the WHO, WHAT and HOW of developing customer-centric integrated marketing campaigns.

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Noetic Consultants

Develop powerful creative briefs that lead to better creative work across marketing communications channels.

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Noetic Consultants

Research techniques and tools to help every marketer better understand their target customer.

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Noetic Consultants

Create more effective marketing campaigns through a deeper understanding of what an insight is and how to mine for meaningful ones.

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Not finding what you’re looking for? We’ve got a huge network and can work with you to build it! Contact us at 4AsLearning@aaaa.org.