Webinars

The 4A’s hosts webinars regularly to provide learning and development opportunities to our members.

Interested in purchasing a full series? Contact webinar@aaaa.org for more information.


Advertising & The Law Series

A three part webinar series providing the essential skills for every junior- to mid-level account managers and strategic planners.

Agency Planner Essential Series

A six part webinar series that highlights critical information to help agencies navigate today’s complex litigious marketing environment.

C-Suite Series

A six part, interactive & participatory webinar series for executives of small-to-mid-size agencies that shares best practices for financial and operational success.

Digital Acceleration Series

An eight part webinar series unlocking essential digital marketing skills every agency professional should know.

Glass Ladder Series

A multi-part series tailored to the next generation of female leaders and professionals, account managers and strategists, creatives and technologists.

Organic Growth Series

A three part webinar series illuminating how to turn your account teams into an aggressive organic growth machine – consistently scoping for new assignments from every client on your roster.

Project Management Series

A four part webinar series that outlines the keys to project management success. From learning how to define your scope to how to protect your agency’s margins.

Relentless Mothers Series

A four part webinar series breaking down the duality of work/life balance, illuminating how mothers (and even fathers) can and should expect to strike a balance while being a relentless force for all the things that gives them purpose.

Rock Star(t) Onboarding Series

An eight part online series, designed to provide a foundational layer applicable to all entry-level advertising employees.

Stop Servicing, Start Leading Series

A 12 part series for mid-level account managers, and client-facing staff designed to improve their client leadership skills.

Talent Leadership Series

A four part series created in mind for agency professionals that focuses on impacting agency culture and developing through topics such as developing female leaders, unpacking unconscious bias, creating purpose throughout employee lifescycle.

Winners’ Circle Series

Hosted by Charles Day, the renowned creative leadership advisor, this multi-part series will talk to those behind the most successful companies and most acclaimed work, providing tools and insights to help participants navigate the highs and lows of the creative business.

View All Upcoming Webinars Below

NOTE: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Winners’ Circle: Marrying Design and Technology – The Art of Modern Storytelling

Tim Allen has been a designer all his life. During his career, he’s led design for Nike as the global head of experience design for R/GA, elevated Amazon’s ability to marry user needs with technology, and led dynamic teams spread across time zones and continents.

Feminine Leadership: Leading from The Inside Out

Women all over the world are hearing an almost deafening internal and external call to step forward and lead. In this webinar, we’ll explore a groundbreaking approach to leadership for individuals who would like to embrace their feminine nature in leadership roles.

Agency Planner Essentials Series Bundle

The Agency Planner Essentials series provides you with three essential skills for every strategic planner. Led by Noetic Consultants, a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams.

Agency Planner Essentials: Digging Deep for Customer Insights

Are you digging deep enough to really know your customer? At the end of this webinar, you will understand what customer insights are, and how to mine for the most meaningful ones so you can deliver more impactful campaigns.

How to Convert 80% of Your Client Proposals

Many new business professionals waste between 4 and 8 hours per client proposal, only to close a new deal less than 50% of the time. This webinar will reveal the 7 steps to creating a proposal that will increase your closing percentage, qualify your clients in 15 minutes or less and teach you how to get the prospect’s budget every time.

Agency Planner Essentials: Getting to Your Most Powerful Message

Are you stuck in a messaging rut and need a fresh way to express your brand? In this webinar, you will learn about a strategic toolkit you can use to create, curate, and analyze a wide spectrum of potential messaging for your next campaign.