Summer Learning Series

Feed your mind this summer!

Your favorite industry influencers are taking you back to school this summer by sharing their personal learning tracks.

Featuring the best lessons from the 4A’s learning library, six top experts take you on a learning journey dedicated to topics that include: media & data, digital technology, diversity & inclusion, account management, strategy and leadership.

You can binge on all six lessons included in each learning track playlist at once or pace yourself and spread it out across the summer – it’s all powered by you and easy to view via YouTube!

What you get:
Pricing:
For Members For Non-Members
  • Purchase one playlist: $299.00
  • Purchase all six playlists: $1,495.00
  • Purchase one playlist: $599.00
  • Purchase all six playlists: $2,995.00

This summer, we are featuring the below learning playlists!
Purchase one or all six here!
Tracks are available for purchases until September 4th, 2017.

TRACK: Kathleen Brookbanks’ Playlist “Serves Up the Trends in Media and Data”


Curious about how media & data are impacting your clients’ business? Interested in owning your career and gaining confidence for your next meeting? This summer, serve up the trends in media & data with a learning track playlist curated by Kathleen Brookbanks, COO of Hearts & Science.

Learn more here.

Playlist includes:
Title Speaker
Programmatic 101 Webinar led by Eric Bader, Director, Co-Founder, Volando
Rules of the Road for Social Media Webinar led by Ron Urbach, Chairmand, Davis & Gilbert LLP
Taking Digital Optimization to the Next Level Webinar led by Gary Angel, CEO, Digital Mortar
Current and Future Possibilities with Augmented and Virtual Reality Webinar led by David Berkowitz, Chief Strategy Officer, Sysomos
Leveraging Data and Analytics Management Practitioners Forum panel discussion moderated by Susan Noonan, Executive Director of media and Analytics, Butler, Shine, Stern & Partners

Panelists include: David Berkowitz, Chief Strategy Officer, Sysomos; Hank Buonforte, Head of Marketing Analytics and Reporting, Domo; Adam Gitzes, Sr. Digital Analyst, MaassMedia LLC; Maggie Merklin, Executive Vice President, Analytic Partners

What Social Media Means for You Today and Tomorrow Management Practitioners Forum presentation led by Gemma Craven, SVP, Director of Social Media & Mobile, McCann

 

TRACK: Winston Binch’s Playlist “Delivers the Goods on All Things Digital”


Digitalization is changing everything. Social media is maturing and shifting how business gets done. And data is no longer just a tool for scientists but for artists. This summer, deliver the goods on all things digital with a learning track playlist curated by Winston Binch, Chief Digital Officer at Deutsch North America.

Learn more here.

Playlist includes:
Title Speaker
Data Decoded: How to Make Use of Data Without Being a Data Scientist Webinar led by Tom Morton, SVP, Strategy, R/GA
Digital Acceleration Series: The Impact of Digital on Client Business Webinar led by Nick New, Managing Director, NA, The Knowledge Engineers by AVADO
Digital Innovation Series: Find Your Customers Through Open Data, APIs, and Machine Learning Webinar led by Nick New, Managing Director, NA, The Knowledge Engineers by AVADO
Digital Acceleration Series: Maximizing Retail Impact With E-Commerce Fundamental Webinar led by Nick New, Managing Director, NA, The Knowledge Engineers by AVADO
Clearing the Innovation Gap Transformation presentation by Andrew Bosworth, VP, Ads & Business Platform, Facebook
What Social Media Means for You Today and Tomorrow Management Practitioners Forum presentation by Gemma Craven, SVP, Director of Social Media & Mobile, McCann

 

TRACK: Ronnie Dickerson Stewart’s Playlist “Deals Out the Issues Impacting Diversity and Inclusion”


Taking your client business to the next level requires having the best team to drive the strategy and creative to its maximum force. The team must have a supportive culture to harness their talent. This summer, learn about the issues impacting diversity & inclusion with a playlist curated by Ronnie Dickerson Stewart, VP, Group Director, Talent Engagement & Inclusion at DigitasLBi.

Learn more here.

Playlist includes:
Title Speaker
The Relentless Mothers Series: Implementing A Parent Support Approach Webinar led by Lisen Stromberg, COO, 3% Conference and Jacqueline Debien, Global Director, Attraction & Engagement, Momentum Worldwide
Talent Leadership Series: The Science of Women in Leadership Webinar led by Renetta McCann, Chief Talent Officer, Leo Burnett and Lauren Tucker, Finding Solutions Hacker, Do What Matters
Glass Ladder Series: Communicate with Unshakeable Confidence Webinar led by Chelsea Szabo, Life and Career Coach, Verbal Courage
Talent Leadership Series: Getting Past Taboo – Race in the Workplace Webinar led by Keesha Jean-Baptiste, Director of HR, Wieden + Kennedy and Glenn Singleton, Founder & President, Pacific Education Group
Harnessing The Power of our Culture to Drive Results Webinar led by Reid Carpenter, Director, PwC
Are You Biased? Transformation session with Howard Ross, Founding Partner, Cook Ross and Singleton Beato, Chief Diversity & Engagement Officer, McCann Workwide Group

 

TRACK: Anthony Romano’s Playlist “Gives the Inside Track on Account Management”

Today’s account managers are much more than just client handlers. The best of the best must always be a step ahead of their clients and be true business leaders. This summer, get the inside track on account management with a learning track playlist curated by Anthony Romano, CEO of BBH New York.

Learn more here.

Playlist includes:
Title Speaker
How to Negotiate: Budgets, Deadlines, Scopes and Other Tough Topics With Clients Webinar led by Gary Duke, Partner & Chief Talent Officer, Wild Blue Yonder
Stop Servicing, Start Leading Series: No-Fear Presenting: How to Move Clients to “Yes!” in Your Presentation Webinar led by Sheila Campbell, Principal, Chief Consultant, Wild Blue Yonder
New Leadership Skills for Client Service Professionals Webinar led by Tim Williams, Founding Partner, Ignition Consulting Group
Keeping Clients Longer (and it’s not about the work) Webinar led by Robb High, Principle, Robb High Associations
P&G’s POV Transformation presentation by Marc Pritchard, Chief Brand Officer, P&G & Board Chairman, ANA
The State of Agency Business Development Management Practitioners Forum presentation by Randy Cohen, President & COO, Advertiser Perceptions

 

TRACK: Ed Cottons’s Playlist “Sets You Straight on Winning Strategy”

Take your tired looking consumer journeys and unearth new business opportunities. This summer, get ready to win on strategy with a learning track playlist curated by Ed Cotton, Director of Strategy Innovation at Butler, Shine, Sterns & Partners.

Learn more here.

Playlist includes:
Title Speaker
Data Decoded: How to Make Use of Data Without Being a Data Scientist Webinar led by Tom Morton, SVP, Strategy, R/GA
From Stats to Stories: How to Use Data to Build Brand Strategy Webinar led by Robin Hafitz, Founder & Principal, Open Mind Strategy
Agency Planning Essentials: Digging Deep for Customer Insights Webinar led by Lauren Stradley, Senior Strategy Consultant, Noetic Consulting
The Business of Creativity: Lessons Learned from Both Sides of the Brief Webinar led by Daniel Cherry III, Chief Marketing & Innovation Officer, Prudential Center & New Jersey Devils
Getting Started on Strategy Webinar led by Robin Hafitz, Founder & Principal, Open Mind Strategy
How to Write an Inspirational Creative Brief Webinar led by Robin Hafitz, Founder & Principal, Open Mind Strategy

 

TRACK: Karen Seamen’s Playlist “Sharpen Your Leadership Skills”


Good leaders aren’t just born, they are constantly learning. They need to constantly challenge themselves even if they think they’ve figured it all out. This summer, sharpen your leadership skills with a learning track playlist curated by Karen Seamen, President/COO of Cramer-Krasselt.

Learn more here.

Playlist includes:
Title Speaker
The Weapons of Creative Leadership: How to Embed Creative Collaboration into Your Company’s DNA Webinar led by Charles Day, Creative Leadership Advisor & Founder, The Lookinglass and John Boiler, Founder of 72andSunny
C-Suite Series: Becoming a Highly Profitable Agency Webinar led by Sam Williams and Jim Upson of Green Consultancy
The Weapons of Creative Leadership Series: How to Maximize Your Leadership Impact Webinar led by Charles Day, Creative Leadership Advisor & Founder, The Lookinglass and Rob Reilly, Global Creative Chairman of McCann Worldgroup
Hacking Agency Compensation Webinar led by Tim Williams of Ignition Consulting Group
How to Transform Your Agency for the Future Webinar led by Tim Williams of Ignition Consulting Group
The Power of Pricing Options Transformation presentation by Marc Pritchard, Chief Brand Officer, P&G and Board Chairman, ANA