Stop Servicing, Start Leading Series

Designed to step up your client leadership skills and achieve maximum success.

Lead Your Clients. Don’t Let Them Lead You.

The 4A’s is excited to introduce the Stop Servicing, Start Leading Webinar Series. Led by Sheila Campbell and Gary Duke, this collection of webinars and workshops is designed to help account managers and other client-facing staff step up their client leadership skills and achieve maximum success.

Special Pricing for the Entire Series

Member Pricing Non-Member Pricing
  • Individual: $1500 (savings: $288)
  • Conference Room + Action Guides*: $3,749 (savings: $439)
  • Unlimited + Action Guides*: $10,700 (savings: $1,288)
  • Individual: $2599 (savings: $501)
  • Conference Room + Action Guides*: $7,499 (savings: $899)
  • Unlimited + Action Guides*: $13,500 (savings: $2,088)

*EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.

To purchase the entire series, including past webinars, contact us at webinar@aaaa.org.

Meet Your Coaches

Gary Duke + Sheila Campbell

linkedin Gary Duke
Partner and Chief Talent Officer
Wild Blue Yonder

linkedin Sheila Campbell
Founding Partner and CEO
Wild Blue Yonder

Upcoming Webinars

Stop Servicing, Start Leading Series: Communications Styles – How to Build Rapport and Agreement With Clients

Join Gary Duke and learn what your own preferred communications styles are likely to be; the most common styles of clients – and what that means for how they work with you; how to recognize other people’s communications styles; and strategies for working effectively with people whose styles clash with yours.

Past Opportunities Available For Purchase – Email Webinar@aaaa.org

Stop Servicing, Start Leading Series: Adaptive Leadership in the Ever-Evolving Agency

Webinar Recording Available! Join Gary Duke who will introduce new approaches and techniques that can be used immediately by anyone who manages accounts and/or people, to better equip them in a business environment where change has become the only constant.

Stop Servicing, Start Leading Series: Mastering Difficult Conversations with Clients

Webinar Recording Available! Join Gary Duke’s webinar as he highlights proven techniques for mastering potentially uncomfortable conversations, while keeping both the client’s and agency’s best interests in mind.

Stop Servicing, Start Leading Series: Leading Great Meetings on the Phone, Online or In-Person

Webinar Recording Available! Join Gary Duke and start applying the techniques you learn in this webinar. Participants will be able to run crisper, more efficient meetings — meetings that keep everyone engaged and that result in decisions that move projects forward.

Stop Servicing, Start Leading Series: We Need to Talk…About Money – What You Need to Know About Agency/Client Financial Relationships

Webinar Recording Available! Join Sheila Campbell. With today’s tight margins, agencies have to get the money right. Account leaders who aren’t in the accounting or finance departments need to understand how their agencies make money, how to make sure the agency is getting paid and making a profit, and how to avoid common financial mistakes.

Stop Servicing, Start Leading Series: Managing Direct Reports

Webinar Recording Available! Many strong and talented individual performers find it difficult to make the transition from relying on themselves to getting work done through other people. Managing other people can be a tough challenge, especially when the styles and work patterns of Baby Boomers, Gen Xers and Millennials clash.

Stop Servicing, Start Leading Series: Get Out in Front and LEAD! – How to Develop and Implement a Strategy for Leading Your Client

Webinar Recording Available! Join Gary Duke and learn how to make a succinct plan for leading a client into a stronger relationship. Not only will you be able to quickly identify problem areas and areas of opportunity for organic growth, but you’ll also know how and when to present your ideas and maximize their chances of being accepted by clients.