Training Programs

Develop your talent. Rule the world.

Introducing the North American Edition of the IPA Foundation Certificate!

Online exam scheduled for April 24, 2017.

With a host of training and educational offerings, including our industry–leading webinars, developmental seminars, and national conferences, the 4A’s is committed to nurturing talent of all levels and career stages.


The 4A’s Learning and Development programs are offered in a variety of formats: one-hour webinars, half-day and full-day workshops, multi-day training programs and online training. Each year, more than 13,000 people gain knowledge and experience through our training programs. The 4A’s provides learning opportunities that focus on a variety of subjects like digital strategy, leadership skills and project management.

Through a partnership with the 4A’s UK-based sister organization the Institute of Practitioners in Advertising (IPA), the 4A’s is pleased to now offer the award-winning IPA Foundation Certificate. A highly coveted credential for entry-level associates with less than one-year experience, the certificate program provides junior industry talent, regardless of discipline, with the knowledge and expertise to perform their roles with confidence.

In addition, nine multi-week Institute of Advanced Advertising Studies (IAAS) programs provide junior talent (with less than four years of advertising experience) an immersive training experience through team-based, hands-on, case study assignments.

Finally, the Executive Leadership Program (ELP) offers the next generation of leadership the opportunity to practice executive decision in realistic, high-stakes agency situation. This exceptionally popular and effective program is scheduled to be held six times each year.

View All Learning & Development Opportunities Below

Digital Acceleration Series: The Key to Managing Customer Relationships Online

In this webinar, Nick New will cover how CRM can be used to drive brand loyalty through e-mail, mobile and social, while sharing the essential principles of CRM optimizations.

Advertising & The Law: Sweepstakes, Contests & Promotions

Join Karen Jeffers, Member Pullman & Comley LLC and founder of Jeffers Cowherd PC, along with her colleague, Russell Anderson, as they delve into thorny contemporary issues around basic rules, regulations, and do’s and don’ts of consumer promotion activity.

Digital Acceleration Series: Maximizing Retail Impact With E-Commerce Fundamental

In this webinar, Nick New will teach you the core principles, processes and insights of e-commerce on both desktop and mobile to maximize the impact of marketing activity and drive success for a website.

2017 Chicago Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to Chicago. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is Tuesday, January 31, 2017.

IPA Foundation Certificate – April 24 Exam

The 4A’s is pleased to offer the award-winning IPA Foundation Certificate through a partnership with its UK-based sister organization the IPA (Institute of Practitioners in Advertising), which has just been newly adapted for the North American market. Enroll by Friday, March 10, 2017 for your chance to take the online exam on Monday, April 24, 2017.