Learning and Development

Develop your talent. Rule the world.

The 4A’s Learning and Development programs are offered in a variety of formats including webinars, half-day and full-day workshops, multi-day experiential programs and certifications.

It is a priority for the 4A’s to foster a growing community of diverse, talented and committed individuals throughout the industry. Each year more than 13,000 people gain knowledge and experience through our Learning and Development programs.


Learn, Develop and Chill This Summer With Our New Summer Learning Series!

Feed your mind this summer with six learning track playlists curated by top experts in the industry.

Includes:

⇒ Kathleen Brookbanks “Serves Up the Trends in Media & Data”

⇒ Winston Binch “Delivers the Goods on All Things Digital”

⇒ Ronnie Dickerson Stewart “Deals Out the Issues Impacting Diversity & Inclusion”

⇒ Anthony Romano “Gives the Inside Track on Account Management”

⇒ Ed Cotton “Sets You Straight on Winning Strategy”

⇒ Karen Seamen “Sharpen Your Leadership Skills”

Learn more here.

We’re now offering custom workshop experience that fit your agency’s specific talent development needs. This a 4A’s member exclusive.
We’re always looking for smart, engaging thought leaders to help grow and develop agency professionals.

4A’s Dot Native Digital Learning Center

Providing You With the Tools You Need to Compete in the Digital World

Accelerate your digital expertise with the 4A’s Dot Native Digital Learning Center, an interactive online platform that allows you to study in your own time and at your own pace..


 

We offer a variety of programs that cover subjects related to the industry.

Browse through the subjects below.

We’re committed to nurturing talent at all levels and career stages.

Our learning & development color spectrum classifies the opportunities per career level, from the student fresh out of high school or college (yellow) considering a career in advertising to the highest-level agency executive (green).

Opportunities that apply to multiple career levels are identified with the full learning & development color spectrum.

Opportunities by Career Level
Learn More

TESTIMONIALS

IPA Foundation Certificate

“I could not be more thrilled that the 4A’s is bringing the IPA Foundation Certificate to the U.S. At BBDO, we place a high value on developing our talent, and that’s why we are pleased to enroll all of our U.S. entry level professionals in this outstanding program. We are confident that this credential will give them the foundation they need to be individually successful and deliver results for our agency.”

Chris Thomas, CEO of BBDO The Americas
Chairman of I&S BBDO Japan
Chairman of Proximity Worldwide

The Institute of Advanced Advertising Studies (IAAS)

“The 4A’s IAAS program was an invaluable experience that set me on a path to a rewarding career in advertising. Because I believe so strongly in this program’s impact on careers, it’s a no-brainer for DigitasLBi to make this investment in our young talent.”

Tony Weisman, CEO, DigitasLBi North America

Executive Leadership Program (ELP)

“The combination of a real-time simulation, team interaction, group reflection, and seasoned wisdom add up to the most engaging and valuable learning experience I’ve encountered as an advertising professional.”

Matt Walker, Group Creative Director, WHITE64

IPA Foundation Certificate

“I found the course to give an amazing holistic view of advertising and really has helped me to understand the process even with a Bachelor of Science degree in Communications, Advertising. Within my day to day tasks, I keep in mind all the lessons I had learned the past two months, which has helped me to work more efficiently and effectively.”

Jacquelyn Malis, Arnold Worldwide

The Institute of Advanced Advertising Studies (IAAS)

“The IAAS program has a long history of cultivating the best and brightest young talent in the Chicago community, many of whom have gone on to become senior brand marketers as well as top agency management. This program, along with the College Ambassadors Program, reinforces our commitment to attracting and retaining the best and brightest talent the Chicago market has to offer.”

Tim Condon, Chairman of the 4A’s Chicago Council

Executive Leadership Program (ELP)

“This experience takes your daily view and turns it on its ear – giving you a worldview, of your own agency, of your career trajectory, and of the industry at large. It’s not about “what can I get done today?” It’s about growing yourself and the agency for the future by what you do today. It’s the exact shakeup we all need. It’s also invaluable to learn from peers at different agencies and in different roles. We all face the same things – why not work together to figure it all out?”

Stephanie Kessler, Lead Copywriter, Triad Advertising Companies

IPA Foundation Certificate

“This was a great course that allowed me to experience both personal and career growth. I am now confident in my position and feel that I have the resources to succeed.”

Madeline Egan, Allen & Gerritsen

View All Learning & Development Opportunities Below

NOTE: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Mastering Workplace Conversations: Cultivating Agency Comradery

As you advance your advertising career, you will learn that no one individual in the workplace is the same. Everyone comes to the table with his or her own motivations, self-doubt, strengths and ideas. Each colleague you interact with will have a particular temperament and not all discipline stereotypes should be trusted.

Agency Growth: Presenting Your Fees – Building Your Case in Person & in Proposals

Simply put, this session will have a direct impact on your ability to secure more revenue from your current client roster. Bring along a fee proposal or staffing plan and measure it against the lessons in this session.

Mastering Workplace Conversations: Decoding and Converging Feedback

As juniors and middle weight talent it can be hard to share your opinion and offer feedback without fear on how it will land on another’s ears. It can also be feel defeating to hear what others have to disclose to you.

Thank you to our 4A’s sponsors and partners!

Webinar Subscriptions Pilot Sponsors
Talent Leadership Series Sponsors
Mothers@Agencies Sponsors

Platinum Sponsor

Gold Sponsor

Gold Sponsor