Training Programs

Develop your talent. Rule the world.

Introducing the North American Edition of the IPA Foundation Certificate!

Online exam scheduled for April 24, 2017.

Introducing The Winners’ Circle!

Explore the success in today’s creative industries through this new webinar series led by Charles Day.

With a host of training and educational offerings, including our industry–leading webinars, developmental seminars, and national conferences, the 4A’s is committed to nurturing talent of all levels and career stages.


The 4A’s Learning and Development programs are offered in a variety of formats: one-hour webinars, half-day and full-day workshops, multi-day training programs and online training. Each year, more than 13,000 people gain knowledge and experience through our training programs. The 4A’s provides learning opportunities that focus on a variety of subjects like digital strategy, leadership skills and project management.

Through a partnership with the 4A’s UK-based sister organization the Institute of Practitioners in Advertising (IPA), the 4A’s is pleased to now offer the award-winning IPA Foundation Certificate. A highly coveted credential for entry-level associates with less than one-year experience, the certificate program provides junior industry talent, regardless of discipline, with the knowledge and expertise to perform their roles with confidence.

In addition, nine multi-week Institute of Advanced Advertising Studies (IAAS) programs provide junior talent (with less than four years of advertising experience) an immersive training experience through team-based, hands-on, case study assignments.

Finally, the Executive Leadership Program (ELP) offers the next generation of leadership the opportunity to practice executive decision in realistic, high-stakes agency situation. This exceptionally popular and effective program is scheduled to be held six times each year.

View All Learning & Development Opportunities Below

Digital Acceleration Series: Maximizing Retail Impact With E-Commerce Fundamental

In this webinar, Nick New will teach you the core principles, processes and insights of e-commerce on both desktop and mobile to maximize the impact of marketing activity and drive success for a website.

3 Habits Every Ad Woman Must Learn to Succeed at Work

Join life and career coach Chelsea Szabo for a morning of intimate conversation with a group of ad women who are ready to get REAL about what it takes to thrive at work and at home as a woman in the advertising industry.

2017 Chicago Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to Chicago. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is Friday, March 3, 2017.

The Winners’ Circle: The Psychology of Successful Leaders

Creativity is often described as instinctive. But unlocking creativity within a business environment requires a distinct set of leadership skills. Kerry Sulkowicz describes the psychological characteristics of successful leaders and explains why even the most self-aware still make decisions that run counter to their companies’ best interests.

The Relentless Mothers Series: Successful Transition Planning For Parents

A lot of what makes or breaks the success of a parental leave is how you prepare and how you return. These periods are often muddled by the parent’s focus on the actual birth, the transition of agency work, and both the company’s and parent’s need to resume business as usual.

2017 ReSolve in Los Angeles

ReSolve is a one-day think tank bringing together young professionals with two to six years of experience and from all disciplines—account, creative, planning, media, insights, etc—to solve a real-world problem. ReSolve will be held at our flagship Transformation in Los Angeles.

IPA Foundation Certificate – April 24 Exam

The 4A’s is pleased to offer the award-winning IPA Foundation Certificate through a partnership with its UK-based sister organization the IPA (Institute of Practitioners in Advertising), which has just been newly adapted for the North American market. Enroll by Friday, March 17, 2017 for your chance to take the online exam on Monday, April 24, 2017.

4A’s Executive Leadership Program – Chicago

The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.