Training Programs

Develop your talent. Rule the world.

Introducing the North American Edition of the IPA Foundation Certificate!

Online exam scheduled for April 24, 2017.

With a host of training and educational offerings, including our industry–leading webinars, developmental seminars, and national conferences, the 4A’s is committed to nurturing talent of all levels and career stages.


The 4A’s Learning and Development programs are offered in a variety of formats: one-hour webinars, half-day and full-day workshops, multi-day training programs and online training. Each year, more than 13,000 people gain knowledge and experience through our training programs. The 4A’s provides learning opportunities that focus on a variety of subjects like digital strategy, leadership skills and project management.

Through a partnership with the 4A’s UK-based sister organization the Institute of Practitioners in Advertising (IPA), the 4A’s is pleased to now offer the award-winning IPA Foundation Certificate. A highly coveted credential for entry-level associates with less than one-year experience, the certificate program provides junior industry talent, regardless of discipline, with the knowledge and expertise to perform their roles with confidence.

In addition, nine multi-week Institute of Advanced Advertising Studies (IAAS) programs provide junior talent (with less than four years of advertising experience) an immersive training experience through team-based, hands-on, case study assignments.

Finally, the Executive Leadership Program (ELP) offers the next generation of leadership the opportunity to practice executive decision in realistic, high-stakes agency situation. This exceptionally popular and effective program is scheduled to be held six times each year.

View All Learning & Development Opportunities Below

Digital Acceleration Series: Analytics, Measurement & Optimization

In this webinar, Nick New will show you how to improve and maximize the impact of your campaign through tips and best practices in measurement, analytics and optimization. Participants will learn how to leverage tools like Google Analytics and Campaign Reports to track success and optimize campaigns.

Avoiding Evaluation Surprises: Delivering Clear, Ongoing Performance Feedback (Chicago)

Join Amy Hohulin in this highly interactive, half-day session that focuses on the steps involved in delivering feedback: how to prepare, set the right tone and keep the conversation focused on improving job performance.

Overcoming the Barriers to Presenting With Confidence (Chicago)

Join Amy Holulin in this highly interactive, half-day session that focuses on boosting presence in front of an audience. Participants will practice effective delivery techniques and learn how to simplify slides, streamline content and manage Q&A sessions with ease.

Stop Servicing, Start Leading Series: Communications Styles – How to Build Rapport and Agreement With Clients

Join Gary Duke and learn what your own preferred communications styles are likely to be; the most common styles of clients – and what that means for how they work with you; how to recognize other people’s communications styles; and strategies for working effectively with people whose styles clash with yours.

Advertising & The Law: In’s and Out’s of Content Marketing

In this timely and relevant session Rick Kurnit, Partner of Franfurt Kurnit Klein & Selz PC, will frame the legal and regulatory requirements associated with content marketing.

2017 Launch for Leaders – NYC

A new 2-day workshop that will prepare experienced managers for the next stage in their careers!

2017 Minneapolis Pitch Boot Camp

The 4A’s Minneapolis Pitch Boot Camp (formerly the Institute of Advanced Advertising Studies (IAAS)), has trained some of the best and brightest industry professionals in the advertising business. In fact, many of today’s top agency executives are Pitch Boot Camp graduates. Deadline to register is February 28, 2017.

2017 Launch for Leaders – Chicago

A new 2-day workshop that will prepare experienced managers for the next stage in their careers!

4A’s Executive Leadership Program – New York

The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.