Learning and Development

Develop your talent. Rule the world.

The 4A’s Learning and Development programs are offered in a variety of formats including webinars, half-day and full-day workshops, multi-day experiential programs and certifications.

It is a priority for the 4A’s to foster a growing community of diverse, talented and committed individuals throughout the industry. Each year more than 13,000 people gain knowledge and experience through our Learning and Development programs.


Learn, Develop and Chill This Summer With Our New Summer Learning Series!

Feed your mind this summer with five (5) learning track playlists curated by top experts in the industry.

Includes:

⇒ Kathleen Brookbanks “Serves Up the Trends in Media & Data”

⇒ Winston Binch “Delivers the Goods on All Things Digital”

⇒ Ronnie Dickerson Stewart “Deals Out the Issues Impacting Diversity & Inclusion”

⇒ Anthony Romano “Gives the Inside Track on Account Management”

⇒ Ed Cotton “Sets You Straight on Winning Strategy”

Learn more here.

We’re always looking for smart, engaging thought leaders to help grow and develop agency professionals.

We’re committed to nurturing talent at all levels and career stages.

Our learning & development color spectrum classifies the opportunities per career level, from the student fresh out of high school or college (yellow) considering a career in advertising to the highest-level agency executive (green).

Opportunities that apply to multiple career levels are identified with the full learning & development color spectrum.

Opportunities by Career Level
Learn More

4A’s Digital Knowledge Center

Providing You With the Tools You Need to Compete in the Digital World

Accelerate your digital expertise with the 4A’s Digital Knowledge Center interactive eLearning platform.

Learn the core digital knowledge today’s agency employees need to know.


 

We offer a variety of programs that cover subjects related to the industry.

Browse through the subjects below.

TESTIMONIALS

IPA Foundation Certificate

“I could not be more thrilled that the 4A’s is bringing the IPA Foundation Certificate to the U.S. At BBDO, we place a high value on developing our talent, and that’s why we are pleased to enroll all of our U.S. entry level professionals in this outstanding program. We are confident that this credential will give them the foundation they need to be individually successful and deliver results for our agency.”

Chris Thomas, CEO of BBDO The Americas
Chairman of I&S BBDO Japan
Chairman of Proximity Worldwide

The Institute of Advanced Advertising Studies (IAAS)

“The 4A’s IAAS program was an invaluable experience that set me on a path to a rewarding career in advertising. Because I believe so strongly in this program’s impact on careers, it’s a no-brainer for DigitasLBi to make this investment in our young talent.”

Tony Weisman, CEO, DigitasLBi North America

Executive Leadership Program (ELP)

“The combination of a real-time simulation, team interaction, group reflection, and seasoned wisdom add up to the most engaging and valuable learning experience I’ve encountered as an advertising professional.”

Matt Walker, Group Creative Director, WHITE64

IPA Foundation Certificate

“I found the course to give an amazing holistic view of advertising and really has helped me to understand the process even with a Bachelor of Science degree in Communications, Advertising. Within my day to day tasks, I keep in mind all the lessons I had learned the past two months, which has helped me to work more efficiently and effectively.”

Jacquelyn Malis, Arnold Worldwide

The Institute of Advanced Advertising Studies (IAAS)

“The IAAS program has a long history of cultivating the best and brightest young talent in the Chicago community, many of whom have gone on to become senior brand marketers as well as top agency management. This program, along with the College Ambassadors Program, reinforces our commitment to attracting and retaining the best and brightest talent the Chicago market has to offer.”

Tim Condon, Chairman of the 4A’s Chicago Council

Executive Leadership Program (ELP)

“This experience takes your daily view and turns it on its ear – giving you a worldview, of your own agency, of your career trajectory, and of the industry at large. It’s not about “what can I get done today?” It’s about growing yourself and the agency for the future by what you do today. It’s the exact shakeup we all need. It’s also invaluable to learn from peers at different agencies and in different roles. We all face the same things – why not work together to figure it all out?”

Stephanie Kessler, Lead Copywriter, Triad Advertising Companies

IPA Foundation Certificate

“This was a great course that allowed me to experience both personal and career growth. I am now confident in my position and feel that I have the resources to succeed.”

Madeline Egan, Allen & Gerritsen

View All Learning & Development Opportunities Below

NOTE: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Shifting the S-Curve: Deploying Creativity in Transformational Moments

How do we do more, better, faster? It’s not about speed – or even agility – so much of it is about finding ways to engineering empathy. Gain real-world insights on what it takes to truly accelerate growth through the power of Creativity. Learn how you can turn it on in your teams (if you don’t mind a little bit of chaos).

2017 Launch for Leaders – September, NYC

A new 2-day workshop that will prepare experienced managers for the next stage in their careers!

The Intrapreneur’s Toolkit Bundle

The Intrapreneur’s Toolkit equips passionate, motivated employees with proven tools to take charge of their careers by finding innovative ways to serve their agencies, clients and even the greater good.

The Intrapreneur’s Toolkit: Paradigm Shift

As an agency employee, you have proven yourself to be valuable enough to have been scouted, interviewed, hired, paid, given benefits and invited to the summer party. But have you ever considered why you are worth all that? How does your role fit into the agency’s business, and why does that role exist in the first place?

Agency Growth Series Bundle

Geared specifically for the agency C-suite, this master class webinar series addresses topics focused on driving business growth. Each session addresses a unique topic as it relates to business planning and new business strategy.

Agency Growth: Business Lessons from the Management Consultancies

Applying best practices from Mirren’s new business training, Brent Hodgins of Mirren will take a look at the new agency competitive set, with a particular focus on the management consultancies.

2017 Launch for Leaders – Kansas City

A new 2-day workshop that will prepare experienced managers for the next stage in their careers!

The Intrapreneur’s Toolkit: Idea Machine

What problems exist that nobody is addressing? What could be added to (or taken from) your agency that would make it a better place to work, more profitable, more interesting or more efficient?

Agency Growth: Build Your Agency Like You’re Going to Sell It

Applying best practices from Mirren’s new business training, Brent Hodgins of Mirren will step back and take a look at building a sustainable infrastructure for growth. Whether or not you plan to sell your agency won’t be the point of the session. Building a high-value company, driven by a sales machine, will be.

Thank you to our 4A’s sponsors and partners!

Webinar Subscriptions Pilot Sponsors
Talent Leadership Series Sponsors
Mothers@Agencies Sponsors

Platinum Sponsor

Gold Sponsor

Gold Sponsor