Training Programs

Develop your talent. Rule the world.

Introducing the North American Edition of the IPA Foundation Certificate!

Online exam scheduled for April 24, 2017.

With a host of training and educational offerings, including our industry–leading webinars, developmental seminars, and national conferences, the 4A’s is committed to nurturing talent of all levels and career stages.


The 4A’s Learning and Development programs are offered in a variety of formats: one-hour webinars, half-day and full-day workshops, multi-day training programs and online training. Each year, more than 13,000 people gain knowledge and experience through our training programs. The 4A’s provides learning opportunities that focus on a variety of subjects like digital strategy, leadership skills and project management.

Through a partnership with the 4A’s UK-based sister organization the Institute of Practitioners in Advertising (IPA), the 4A’s is pleased to now offer the award-winning IPA Foundation Certificate. A highly coveted credential for entry-level associates with less than one-year experience, the certificate program provides junior industry talent, regardless of discipline, with the knowledge and expertise to perform their roles with confidence.

In addition, nine multi-week Institute of Advanced Advertising Studies (IAAS) programs provide junior talent (with less than four years of advertising experience) an immersive training experience through team-based, hands-on, case study assignments.

Finally, the Executive Leadership Program (ELP) offers the next generation of leadership the opportunity to practice executive decision in realistic, high-stakes agency situation. This exceptionally popular and effective program is scheduled to be held six times each year.

View All Learning & Development Opportunities Below

C-Suite Series: Developing Your Employees for Maximum Value (Session A)

Join Sam Williams and Jim Upson and learn the best practices methods for creating, implementing and measuring the success of your employee development program. We’ll also discuss how the 4A’s and other sources can build a continuing education program for which each employee/manager will take responsibility.

C-Suite Series: Developing Your Employees for Maximum Value (Session B)

(Note: This will be 7:30am PT) Join Sam Williams and Jim Upson and learn the best practices methods for creating, implementing and measuring the success of your employee development program. We’ll also discuss how the 4A’s and other sources can build a continuing education program for which each employee/manager will take responsibility.

Advertising & The Law: Social Media Dynamics

Join Ronald R. Urbach, chairman of Davis & Gilbert LLP, and co-chair of the firm’s Advertising, Marketing & Promotions Practice Group, in this dynamic webinar as he discusses the social media rules of the road.

Digital Acceleration Series: What You Need to Know About Social Media in 2017

In this webinar, Nick New will share how key platforms attract and engage consumers, and how successful brands are using these platforms to achieve their business goals.

Taking Digital Optimization To The Next Level

Everybody builds digital experiences, but are you doing it well? Join Gary Angel, formerly leader of Ernst & Young’s Digital Analytics practice and a twenty year veteran in analytics and digital optimization for a deep exploration of techniques for driving continuous improvement in digital experience with analytics

C-Suite Series: Strategies for Selling Your Agency (Session A)

Start planning today to sell your agency tomorrow. Join Sam Williams and Jim Upson who will define a plan around having at least three different buyers, and learn how to model your agency to optimize your price. Discuss long-term plans and how you might address the surprise M&A question at a party. Being prepared can equate to a lot more golden eggs.

C-Suite Series: Strategies for Selling Your Agency (Session B)

(Note: This will be 7:30am PT) Start planning today to sell your agency tomorrow. Join Sam Williams and Jim Upson who will define a plan around having at least three different buyers, and learn how to model your agency to optimize your price. Discuss long-term plans and how you might address the surprise M&A question at a party. Being prepared can equate to a lot more golden eggs.

Advertising & The Law: Critical Mistakes with Agency Contracts

Join Jim Pharo, principal at the Law Offices of James W Pharo, as he discusses a broad range of risk mitigation considerations. Attendees will learn the key provisions of client-agency agreements as well as contracts with freelancers, vendors and suppliers to uncover effective strategies for limiting agency exposure to unnecessary legal and financial risks.

4A’s Executive Leadership Program – Los Angeles

The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.