Training Programs

Develop your talent. Rule the world.

Introducing the North American Edition of the IPA Foundation Certificate!

Online exam scheduled for April 24, 2017.

Introducing The Winners’ Circle!

Explore the success in today’s creative industries through this new webinar series led by Charles Day.

With a host of training and educational offerings, including our industry–leading webinars, developmental seminars, and national conferences, the 4A’s is committed to nurturing talent of all levels and career stages.


The 4A’s Learning and Development programs are offered in a variety of formats: one-hour webinars, half-day and full-day workshops, multi-day training programs and online training. Each year, more than 13,000 people gain knowledge and experience through our training programs. The 4A’s provides learning opportunities that focus on a variety of subjects like digital strategy, leadership skills and project management.

Through a partnership with the 4A’s UK-based sister organization the Institute of Practitioners in Advertising (IPA), the 4A’s is pleased to now offer the award-winning IPA Foundation Certificate. A highly coveted credential for entry-level associates with less than one-year experience, the certificate program provides junior industry talent, regardless of discipline, with the knowledge and expertise to perform their roles with confidence.

In addition, nine multi-week Institute of Advanced Advertising Studies (IAAS) programs provide junior talent (with less than four years of advertising experience) an immersive training experience through team-based, hands-on, case study assignments.

Finally, the Executive Leadership Program (ELP) offers the next generation of leadership the opportunity to practice executive decision in realistic, high-stakes agency situation. This exceptionally popular and effective program is scheduled to be held six times each year.

View All Learning & Development Opportunities Below

The Winners’ Circle: How To Predict The Future

Heidi Hackemer will discuss how to unlock the mystical powers of strategy to build timeless brands and explain what Joshua Tree and a truck have to do with building a 21st Century Company. This session falls under the Winners’ Circle series and will be hosted by renowned creative leadership advisor, Charles Day.

2017 Launch for Leaders – NYC

A new 2-day workshop that will prepare experienced managers for the next stage in their careers!

2017 Minneapolis Pitch Boot Camp

The 4A’s Minneapolis Pitch Boot Camp (formerly the Institute of Advanced Advertising Studies (IAAS)), has trained some of the best and brightest industry professionals in the advertising business. In fact, many of today’s top agency executives are Pitch Boot Camp graduates. Deadline to register is February 28, 2017.

2017 Launch for Leaders – Chicago

A new 2-day workshop that will prepare experienced managers for the next stage in their careers!

4A’s Executive Leadership Program – New York

The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.

Digital Acceleration Series: The Key to Managing Customer Relationships Online

In this webinar, Nick New will cover how CRM can be used to drive brand loyalty through e-mail, mobile and social, while sharing the essential principles of CRM optimizations.

The Winners’ Circle: The Whole Story

Story has been at the heart of human connection since the earliest days of recorded existence. Today, the most valuable brands don’t just tell their stories, they live them. Rosemarie Ryan describes what great brands do that others miss, and explains why, at the height of her powers, she left a traditional agency to build a story-doing company.

Advertising & The Law: Sweepstakes, Contests & Promotions

Join Karen Jeffers, Member Pullman & Comley LLC and founder of Jeffers Cowherd PC, along with her colleague, Russell Anderson, as they delve into thorny contemporary issues around basic rules, regulations, and do’s and don’ts of consumer promotion activity.

The Relentless Mothers Series: How Work/Life Balance Looks For You

Life is already a non-stop series of priorities to manage, and having a child can change priorities in a way that creates real upheaval for your career – and that’s OK. In fact, the skills you learn as a parent can improve your balance at work, and vice versa. The key to success is re-aligning the priorities for personal growth and advancement.