Training Programs

Develop your talent. Rule the world.

Introducing the North American Edition of the IPA Foundation Certificate!

Online exam scheduled for June 26, 2017.

Introducing The Winners’ Circle!

Explore the success in today’s creative industries through this new webinar series led by Charles Day.

With a host of training and educational offerings, including our industry–leading webinars, developmental seminars, and national conferences, the 4A’s is committed to nurturing talent of all levels and career stages.


The 4A’s Learning and Development programs are offered in a variety of formats: one-hour webinars, half-day and full-day workshops, multi-day training programs and online training. Each year, more than 13,000 people gain knowledge and experience through our training programs. The 4A’s provides learning opportunities that focus on a variety of subjects like digital strategy, leadership skills and project management.

Through a partnership with the 4A’s UK-based sister organization the Institute of Practitioners in Advertising (IPA), the 4A’s is pleased to now offer the award-winning IPA Foundation Certificate. A highly coveted credential for entry-level associates with less than one-year experience, the certificate program provides junior industry talent, regardless of discipline, with the knowledge and expertise to perform their roles with confidence.

In addition, nine multi-week Institute of Advanced Advertising Studies (IAAS) programs provide junior talent (with less than four years of advertising experience) an immersive training experience through team-based, hands-on, case study assignments.

Finally, the Executive Leadership Program (ELP) offers the next generation of leadership the opportunity to practice executive decision in realistic, high-stakes agency situation. This exceptionally popular and effective program is scheduled to be held six times each year.

View All Learning & Development Opportunities Below

How to Convert 80% of Your Client Proposals

Many new business professionals waste between 4 and 8 hours per client proposal, only to close a new deal less than 50% of the time. This webinar will reveal the 7 steps to creating a proposal that will increase your closing percentage, qualify your clients in 15 minutes or less and teach you how to get the prospect’s budget every time.

IPA Foundation Certificate – June 26 Exam

The 4A’s is pleased to offer the award-winning IPA Foundation Certificate through a partnership with its UK-based sister organization the IPA (Institute of Practitioners in Advertising), which has just been newly adapted for the North American market. Enroll by Friday, May 19, 2017 for your chance to take the online exam on Monday, June 26, 2017.