Organic Growth Series

Turn your team into an organic growth machine.

Of all sources of new revenue, organic growth has the highest ROI. You have a relationship with your client, you understand their business and the door is already open. But you can’t just wait for your client to ask, you must have a proactive approach.

In this three-part webinar series, you will learn how to turn your account teams into an aggressive organic growth machine – consistently scoping for new assignments from every client on your roster. The best news, it can be done without feeling like sales people.

More specifically you will acquire the tools and systems your team needs to:

  1. Understand your client’s business objectives, challenges and opportunities
  2. Develop insights to better capitalize on those challenges and opportunities
  3. Craft aggressive plans and compelling presentations to win more business from your clients

Become a stronger account leader and  generate incremental revenue for your agency by better supporting the growth of your clients’ business.

The webinars in this series are designed to build. With your registration, you will have access to all three including access to the recordings for 2 weeks.

Pricing for this three-part webinar series

Member Pricing Non-Member Pricing
  • Individual: $335
  • Conference Room*: $899
  • Unlimited**: $2,250
  • Individual: $585
  • Conference Room*: $1,575
  • Unlimited**: $2,925

* Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.


Meet Your Coach:

brent-hodginsBrent Hodgins is the Managing Partner at Mirren, a firm that specializes in advanced new business training for agencies. Each year, more than 700 agencies now participate in Mirren’s training programs, conferences and webinars.

Brent has trained CEOs and their management teams in every major region around the world. His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, he believes you have no choice but to break many of the rules for new business and organic growth, as the process is purposely designed by clients to commoditize agencies.

Brent built his career in the agency business working at Leo Burnett, TBWA and Wieden + Kennedy.

Past Opportunities Available For Purchase – Email Webinar@aaaa.org

Organic Growth Series: Understanding the Client’s Business Objectives

Webinar Recording Available! Join Brent Hodgins in this kick-off session that will give you a new strategic tool to help your teams better understand a client’s true business objectives.

Organic Growth Series: Using Diagnostics & Research-Based Insights as Agency Growth Tools

Webinar Recording Available! Brent Hodgins as he reviews several approaches and research methodologies to best uncover, position and sell your insights (while charging a fee for it all).