Learning & Development Track:


On this page you’ll discover learning and development opportunities focused on the topic of Leadership.

Take advantage of our webinar series!

The C-Suite series will dig deep into the best practices of business and personal planning, retention of clients and employees, and ultimately planning for a successful sale of your agency.

In these webinars, you will learn about:

Added Bonus: With your registration you will have a chance to ask the experts private questions post webinar to get additional insights to apply directly to your agency.

The Winners’ Circle
The Winners’ Circle series explores success in today’s creative industries.

Hosted by Charles Day, the renowned creative leadership advisor, the series will talk to those behind the most successful companies and the most acclaimed work, providing tools and insights to help participants navigate the highs and lows of the creative business.

This is vital knowledge for those interested in exploring the success in today’s creative industries.

Topic Covered
3/9/2017 How To Predict The Future
Webinar Leader: Heidi Hackemer, Founder of Wolf & Wilhelime
3/15/2017 Does It Really Matter Who Gets the Credit?
Webinar Leader: Wendy Clark, CEO of DDB North America
3/21/2017 The Whole Story
Webinar Leader: Rosemarie Ryan, Co-Founder of co:collective
3/29/2017 The Psychology of Successful Leaders
Webinar Leader: Kerry Sulkowicz, Founder of The Boswell Group
4/12/2017 Talent or Luck? The Truth Behind An Iconic Campaign and Other Stories
Webinar Leader: Karl Lieberman, ECD at W+K New York
4/26/2017 Leading Your Way To New Momentum
Webinar Leader: Karl Lieberman, ECD at W+K New York
5/2/2017 Marrying Design and Technology – The Art of Modern Storytelling
Webinar Leader: Tim Allen, Partner, Microsoft Design
Purchase the full series here.
Talent Leadership
The Talent Leadership series will share valuable, innovative practices around talent, organizational culture, and diversity that are relevant and timely for the industry at large.

The war for talent is waging more fiercely than ever. Agencies that succeed in wholly engaging and developing their strongest assets will win this war. Those who leave the business of human capital to chance will not.

Audience: Middle Managers, Talent Executives, Department Heads, and C-Suite Leaders

Topic Covered
3/14/2017 Creating a Human-Centered Talent Strategy
Webinar Leaders: Eileen Benwitt, Chief Talent Officer at Horizon Media and Arthur Woods, Co-Founder of Imperative
3/20/2017 The Science of Women in Leadership
Webinar Leaders: Renetta McCann, Chief Talent Officer at Leo Burnett and Dr. Lauren Tucker, Marketing Thinker and Doer
3/27/2017 Getting Past Taboo – Race in the Workplace
Webinar Leaders: Keesha Jean-Baptiste, Human Resources Director at Wieden+Kennedy Portland and Glenn Singleton, Author of Courageous Conversations about Race
3/31/2017 Unconscious Bias – Beyond The Training
Webinar Leaders: Marie-Claire Barker, Chief Talent Officer at MEC and Tanya M. Odom Global Consultant, Coach, Facilitator, Teacher, Writer, and Thought Leader
Purchase the full series here.
Powered By The 4A’s Chief Talent Officer Council (CTOC)

Executive Leadership Program
The 4A’s Executive Leadership Program (ELP) offers new and emerging agency executive leaders the opportunity to hone their leadership akills by experiencing the direct impact of their decisions on the viability of the business.

Last Session of the year:  New York City (September 12-14, 2017).

Launch For Leaders

Designed to develop the next generation of agency management, Launch for Leaders is a two-day immersive workshop that provides managers with 7 to 12 years experience an opportunity to build critical skills to become effective agency leaders.

Upcoming session in New York City (September 20-21, 2017) and
Kansas City (October 3-4, 2017).

Meet Our Speakers
Learn More
All Upcoming Learning & Development Opportunities – Track: Leadership

NOTE: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Build a Predictable Lead Pipeline: The 3 Systems To Put In Place Today

Learn the 3 systems you need in place to generate leads on a consistent basis, so you can stop relying on referrals. Thought leader Jason Swenk ran a successful digital agency for 12 years, eventually selling his agency. The 3 systems he’ll unpack are ones that separate the most profitable agencies from the ones that are struggling.

4A’s Executive Leadership Program – New York

The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.

2017 Launch for Leaders – September, NYC

A new 2-day workshop that will prepare experienced managers for the next stage in their careers!

Agency Growth Series Bundle

Geared specifically for the agency C-suite, this master class webinar series addresses topics focused on driving business growth. Each session addresses a unique topic as it relates to business planning and new business strategy.

Agency Growth: Business Lessons from the Management Consultancies

Applying best practices from Mirren’s new business training, Brent Hodgins of Mirren will take a look at the new agency competitive set, with a particular focus on the management consultancies.

2017 Launch for Leaders – Kansas City

A new 2-day workshop that will prepare experienced managers for the next stage in their careers!

We’re always looking for smart, engaging thought leaders to help grow and develop agency professionals.