Learning & Development Track:


On this page you’ll discover learning and development opportunities focused on the topic of Leadership.

Take advantage of our webinar series!

The C-Suite series will dig deep into the best practices of business and personal planning, retention of clients and employees, and ultimately planning for a successful sale of your agency.

In these webinars, you will learn about:

Added Bonus: With your registration you will have a chance to ask the experts private questions post webinar to get additional insights to apply directly to your agency.

The Winners’ Circle
The Winners’ Circle series explores success in today’s creative industries.

Hosted by Charles Day, the renowned creative leadership advisor, the series will talk to those behind the most successful companies and the most acclaimed work, providing tools and insights to help participants navigate the highs and lows of the creative business.

This is vital knowledge for those interested in exploring the success in today’s creative industries.

Topic Covered
3/9/2017 How To Predict The Future
Webinar Leader: Heidi Hackemer, Founder of Wolf & Wilhelime
3/15/2017 Does It Really Matter Who Gets the Credit?
Webinar Leader: Wendy Clark, CEO of DDB North America
3/21/2017 The Whole Story
Webinar Leader: Rosemarie Ryan, Co-Founder of co:collective
3/29/2017 The Psychology of Successful Leaders
Webinar Leader: Kerry Sulkowicz, Founder of The Boswell Group
4/12/2017 Talent or Luck? The Truth Behind An Iconic Campaign and Other Stories
Webinar Leader: Karl Lieberman, ECD at W+K New York
Purchase the full series here.
Talent Leadership
The Talent Leadership series will share valuable, innovative practices around talent, organizational culture, and diversity that are relevant and timely for the industry at large.

The war for talent is waging more fiercely than ever. Agencies that succeed in wholly engaging and developing their strongest assets will win this war. Those who leave the business of human capital to chance will not.

Audience: Middle Managers, Talent Executives, Department Heads, and C-Suite Leaders

Topic Covered
3/14/2017 Creating a Human-Centered Talent Strategy
Webinar Leaders: Eileen Benwitt, Chief Talent Officer at Horizon Media and Arthur Woods, Co-Founder of Imperative
3/20/2017 The Science of Women in Leadership
Webinar Leaders: Renetta McCann, Chief Talent Officer at Leo Burnett and Dr. Lauren Tucker, Marketing Thinker and Doer
3/27/2017 Getting Past Taboo – Race in the Workplace
Webinar Leaders: Keesha Jean-Baptiste, Human Resources Director at Wieden+Kennedy Portland and Glenn Singleton, Author of Courageous Conversations about Race
3/31/2017 Unconscious Bias – Beyond The Training
Webinar Leaders: Marie-Claire Barker, Chief Talent Officer at MEC and Tanya M. Odom Global Consultant, Coach, Facilitator, Teacher, Writer, and Thought Leader
Purchase the full series here.
Powered By The 4A’s Chief Talent Officer Council (CTOC)

Executive Leadership Program
The 4A’s Executive Leadership Program (ELP) offers new and emerging agency executive leaders the opportunity to hone their leadership akills by experiencing the direct impact of their decisions on the viability of the business.

Upcoming sessions in New York City (March 21st – 23rd) and Chicago (April 25th – 27th).

Launch For Leaders

Designed to develop the next generation of agency management, Launch for Leaders is a two-day immersive workshop that provides managers with 7 to 12 years experience an opportunity to build critical skills to become effective agency leaders.

Upcoming session in Chicago (March 21st – 22nd).

Meet Our Speakers
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All Upcoming Learning & Development Opportunities – Track: Leadership

NOTE: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Winners’ Circle: Marrying Design and Technology – The Art of Modern Storytelling

Tim Allen has been a designer all his life. During his career, he’s led design for Nike as the global head of experience design for R/GA, elevated Amazon’s ability to marry user needs with technology, and led dynamic teams spread across time zones and continents.

Feminine Leadership: Leading from The Inside Out

Women all over the world are hearing an almost deafening internal and external call to step forward and lead. In this webinar, we’ll explore a groundbreaking approach to leadership for individuals who would like to embrace their feminine nature in leadership roles.

How to Convert 80% of Your Client Proposals

Many new business professionals waste between 4 and 8 hours per client proposal, only to close a new deal less than 50% of the time. This webinar will reveal the 7 steps to creating a proposal that will increase your closing percentage, qualify your clients in 15 minutes or less and teach you how to get the prospect’s budget every time.

Social Commerce: What’s Real, What’s Hype and Why It’s About to Explode

With U.S. e-commerce sales expected to grow to more than $400 billion this year and the average person spending nearly two hours on social media every day, it’s no question that social commerce will be the next big revolution in digital marketing.

Mothers@Agencies: 2017 Summer Program

Mothers@Agencies is a multi-week virtual coaching program that targets agency mothers and helps them transform into leaders through a relatable, coach-led curriculum. ​It’s a proven program that has successfully impacted women to take control and create lasting change within their work and their home. Registration deadline is May 9, 2017.

Digital Horizons: Creating a Culture of Innovation

An R&D focus inside of agencies is not new, but the rate of technology and industry change is immense. Consequently, the pressure to keep pace with your clients and competitors is paramount to your future success. Formal innovation efforts are one way to future-proof your organization.