Learning & Development Track:

Digital & Technology

On this page you’ll discover learning and development opportunities focused on the topic of Digital & Technology.


dkc_1Accelerate your digital expertise with the 4A’s Digital Knowledge Center, an interactive eLearning platform that allows you to learn in your own time and at your own pace.

The 4A’s Digital Knowledge Center includes short, interactive courses presented by leading instructors, plus access to select comprehensive webinars across four critical disciplines, that are guaranteed to power up your digital know-how. With your purchase you’ll get:

Learn more about the 4A’s Digital Knowledge Center.

digital-media-buying-planning-seal-and-apply-button-250

The 4A’s is partnering with the IAB to offer their Digital Media Buying and Planning Certification.

This credential raises your professional stature by demonstrating your knowledge of the most important concepts, guidelines, and best practices in digital media planning strategy, allowing you to serve you client’s needs in an effective and intelligent manner.

The program requires that you meet the professional standards set by the leaders in the digital advertising industry by taking an administered exam, and then maintaining your credentials through re-certification.

Learn more about the IAB Digital Media Buying and Planning Certification.

Take advantage of the Digital Acceleration webinar series!

In today’s advertising world, every agency professional must have a solid digital foundation to support their existing skills, and have the understanding and knowledge to contextualize the insights that clients are looking for from their agency partners. This concept is known as “T-Shaped talent.”

Across 8 brief but powerful webinars, we provide a comprehensive curriculum where you will learn:

  1. The impact of digital on client business
  2. The importance of SEO & PPC
  3. How to demystify the paid media ecosystem
  4. How to implement a strong mobile strategy
  5. How to craft a social media plan with measurable KPIs
  6. How to maximize your campaign’s analytics, measurement and optimization
  7. How to build a powerful CRM
  8. The principles, processes and insights of e-commerce

Each module can be taken individually or combined to create a coursework that delivers the knowledge and insights to give you a solid foundation in all things digital.

Learn more about the special pricing when you register for all 8 here.
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All Upcoming Learning & Development Opportunities – Track: Digital & Technology

NOTE: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Winners’ Circle: Marrying Design and Technology – The Art of Modern Storytelling

Tim Allen has been a designer all his life. During his career, he’s led design for Nike as the global head of experience design for R/GA, elevated Amazon’s ability to marry user needs with technology, and led dynamic teams spread across time zones and continents.

Social Commerce: What’s Real, What’s Hype and Why It’s About to Explode

With U.S. e-commerce sales expected to grow to more than $400 billion this year and the average person spending nearly two hours on social media every day, it’s no question that social commerce will be the next big revolution in digital marketing.

Mothers@Agencies: 2017 Summer Program

Mothers@Agencies is a multi-week virtual coaching program that targets agency mothers and helps them transform into leaders through a relatable, coach-led curriculum. ​It’s a proven program that has successfully impacted women to take control and create lasting change within their work and their home. Registration deadline is May 9, 2017.

How Behavioral Economics Justifies the Power of Creativity in Marketing

In this webinar we will summarize the key principles of behavioral economics and how they can be applied to better define marketing problems. We’ll also discuss how to use behavioral economics to develop and sell big creative ideas, as well as solve business problems. After completing this session, you’ll be able to justify creative ideas in the C-Suite.

Telling Better Brand Stories to Consumers on the Move

Michael Lieberman, Chief Strategy Officer of Kinetic North America, and Dan Levi, EVP/Chief Marketing Officer of Clear Channel Outdoor Americas, will teach you how to engage with moving audiences in meaningful ways, influence choices and behaviors, and measure outcomes along the path to purchase.

Rock Star(t) Onboarding Series Bundle

The Rock Star(t) Onboarding Series provides entry-level employees and interns with a foundational layer designed to accelerate careers, while serving as a time-saver for inundated managers unable to oversee a lengthy onboarding process.