The 4A’s Digital Knowledge Center includes short, interactive courses presented by leading instructors, plus access to select comprehensive webinars across four critical disciplines, that are guaranteed to power up your digital know-how. With your purchase you’ll get:
This credential raises your professional stature by demonstrating your knowledge of the most important concepts, guidelines, and best practices in digital media planning strategy, allowing you to serve you client’s needs in an effective and intelligent manner.
The program requires that you meet the professional standards set by the leaders in the digital advertising industry by taking an administered exam, and then maintaining your credentials through re-certification.
In today’s advertising world, every agency professional must have a solid digital foundation to support their existing skills, and have the understanding and knowledge to contextualize the insights that clients are looking for from their agency partners. This concept is known as “T-Shaped talent.”
Across 8 brief but powerful webinars, we provide a comprehensive curriculum where you will learn:
Each module can be taken individually or combined to create a coursework that delivers the knowledge and insights to give you a solid foundation in all things digital.
NOTE: Unless otherwise stated, all webinars are scheduled in Eastern Time.
Tim Allen has been a designer all his life. During his career, he’s led design for Nike as the global head of experience design for R/GA, elevated Amazon’s ability to marry user needs with technology, and led dynamic teams spread across time zones and continents.
With U.S. e-commerce sales expected to grow to more than $400 billion this year and the average person spending nearly two hours on social media every day, it’s no question that social commerce will be the next big revolution in digital marketing.
Mothers@Agencies is a multi-week virtual coaching program that targets agency mothers and helps them transform into leaders through a relatable, coach-led curriculum. It’s a proven program that has successfully impacted women to take control and create lasting change within their work and their home. Registration deadline is May 9, 2017.
In this webinar we will summarize the key principles of behavioral economics and how they can be applied to better define marketing problems. We’ll also discuss how to use behavioral economics to develop and sell big creative ideas, as well as solve business problems. After completing this session, you’ll be able to justify creative ideas in the C-Suite.
Michael Lieberman, Chief Strategy Officer of Kinetic North America, and Dan Levi, EVP/Chief Marketing Officer of Clear Channel Outdoor Americas, will teach you how to engage with moving audiences in meaningful ways, influence choices and behaviors, and measure outcomes along the path to purchase.
The Rock Star(t) Onboarding Series provides entry-level employees and interns with a foundational layer designed to accelerate careers, while serving as a time-saver for inundated managers unable to oversee a lengthy onboarding process.