Learning & Development Track:

Media & Data

On this page you’ll discover learning and development opportunities focused on the topic of Media and Data.

As media channels and ecosytems continue to evolve, it becomes more and more critical to be ahead of the curve. Through our learning and development programs you’ll learn from experts in the industry, explore the latest technology, understand solutions in the marketplace, and much more.

Topics to be discussed include:

Power of Podcast Advertising
How Podcast Advertising Rapidly Increases ROI

This series aims to educate advertising agencies on the many different podcast advertising opportunities there are, as well as effective utilization strategies and success measurements.

What You Will Learn:

Who Should Attend:
Mid-Level Media Planners/Buyers, Account Execs, Social/Digital Marketing Managers

Topic Covered
7/26/2017 Powerful Influence, Powerful Partners
Webinar Leader: Jessica Kupferman, Digital Media Strategist
8/2/2017 Demystifying the Buying Process
Webinar Leader: Jessica Kupferman, Digital Media Strategist
8/9/2017 Ad Campaign Success
Webinar Leader: Jessica Kupferman, Digital Media Strategist
Purchase the full series here.


The 4A’s is partnering with the IAB to offer their Digital Media Buying and Planning Certification.

This credential raises your professional stature by demonstrating your knowledge of the most important concepts, guidelines, and best practices in digital media planning strategy, allowing you to serve you client’s needs in an effective and intelligent manner.

The program requires that you meet the professional standards set by the leaders in the digital advertising industry by taking an administered exam, and then maintaining your credentials through re-certification.

Learn more about the IAB Digital Media Buying and Planning Certification.
Meet Our Speakers
Learn More
All Upcoming Learning & Development Opportunities – Track: Media and Data

NOTE: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Mastering Workplace Conversations Webinar Series Bundle

The Mastering Workplace Conversations Series provides Junior to Mid-level employees with strategies on how to best communicate their needs and viewpoints with their fellow employees and supervisors, while building a community of talent that is empowered and mature in their delivery.

Mastering Workplace Conversations: Channeling Your Inner Champion

As non-veteran talent, it’s sometimes uncomfortable to share your perspective, advocate for yourself, and communicate your value to your supervisor. This webinar will show you how to reduce anxieties and express strengths by using strategies that best deliver your worth in a more humbling and confident manner.

Mastering Workplace Conversations: Cultivating Agency Comradery

As you advance your advertising career, you will learn that no one individual in the workplace is the same. Everyone comes to the table with his or her own motivations, self-doubt, strengths and ideas. Each colleague you interact with will have a particular temperament and not all discipline stereotypes should be trusted.

Mastering Workplace Conversations: Decoding and Converging Feedback

As juniors and middle weight talent it can be hard to share your opinion and offer feedback without fear on how it will land on another’s ears. It can also be feel defeating to hear what others have to disclose to you.

IPA Foundation Certificate – January 29th Exam

The 4A’s is pleased to offer the award-winning IPA Foundation Certificate through a partnership with its UK-based sister organization the IPA (Institute of Practitioners in Advertising), which has just been newly adapted for the North American market. Enroll by Monday, December 18, 2017 for your chance to take the online exam on Monday, January 29, 2018.

Digital Media Effectiveness Bundle

The Digital Media Effectiveness bundle will show you how to help your clients transform their businesses so they can tap into the digital media innovations that are accelerating customer acquisition.

We’re always looking for smart, engaging thought leaders to help grow and develop agency professionals.