Learning & Development Track:

Media & Data

On this page you’ll discover learning and development opportunities focused on the topic of Media and Data.

As media channels and ecosytems continue to evolve, it becomes more and more critical to be ahead of the curve. Through our learning and development programs you’ll learn from experts in the industry, explore the latest technology, understand solutions in the marketplace, and much more.

Topics to be discussed include:


Power of Podcast Advertising
How Podcast Advertising Rapidly Increases ROI

This series aims to educate advertising agencies on the many different podcast advertising opportunities there are, as well as effective utilization strategies and success measurements.

What You Will Learn:

Who Should Attend:
Mid-Level Media Planners/Buyers, Account Execs, Social/Digital Marketing Managers

Date
Topic Covered
7/26/2017 Powerful Influence, Powerful Partners
Webinar Leader: Jessica Kupferman, Digital Media Strategist
8/2/2017 Demystifying the Buying Process
Webinar Leader: Jessica Kupferman, Digital Media Strategist
8/9/2017 Ad Campaign Success
Webinar Leader: Jessica Kupferman, Digital Media Strategist
Purchase the full series here.

digital-media-buying-planning-seal-and-apply-button-250

The 4A’s is partnering with the IAB to offer their Digital Media Buying and Planning Certification.

This credential raises your professional stature by demonstrating your knowledge of the most important concepts, guidelines, and best practices in digital media planning strategy, allowing you to serve you client’s needs in an effective and intelligent manner.

The program requires that you meet the professional standards set by the leaders in the digital advertising industry by taking an administered exam, and then maintaining your credentials through re-certification.

Learn more about the IAB Digital Media Buying and Planning Certification.
Meet Our Speakers
Learn More
All Upcoming Learning & Development Opportunities – Track: Media and Data

NOTE: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Power of Podcast Advertising Bundle

This series aims to educate advertising agencies on the many different podcast advertising opportunities there are, as well as effective utilization strategies and success measurements.

Power of Podcast Advertising: Powerful Influence, Powerful Partners

So much has been said in the last several years about the booming podcast industry. Brands are just starting to discuss how podcasting fits into their brand, and agencies are left doing all the research. During this session, we’ll explore the benefits of podcast advertising and uncover myths about the podcast ad space.

Power of Podcast Advertising: Demystifying the Buying Process

In the current industry, podcast ads are currently often thought of as an extension of radio or traditional media, which puts both the brand and the podcaster at a disadvantage. This webinar will educate you on the different buying channels as well as how to truly make the most of this unique medium.

Power of Podcast Advertising: Ad Campaign Success

Much like other advertising mediums, some investments will be a home run and others will need some tweaking. We’ll discuss realistic measurements of success, possible things that may affect ROI and how to make sure you get the most out of each podcast advertising campaign.

We’re always looking for smart, engaging thought leaders to help grow and develop agency professionals.