In this 6-part webinar series, you’ll gain an understanding of the industry’s legal framework as well as learn how to navigate in today’s complex litigious marketing environment.
This is critical knowledge for all junior to mid-level advertising professionals.
|1/18/2017||The Legal & Regulatory Environment
Webinar Leader: David Versfelt, 4A’s Legal Counsel, K&L Gates LLP
|1/25/2017||Understanding and Leveraging Intellectual Property
Webinar Leader: Candice Kersh, Partner, Frankfurt Kurnit Klein & Selz PC
|2/8/2017||Social Media Dynamics
Webinar Leader: Ronald Urbach, Chairman, Davis & Gilbert LLP
|2/22/2017||Critical Mistakes with Agency Contracts
Webinar Leader: Jim Pharo, Principal, Law Offices of James W Pharo
|3/8/2017||In’s and Out’s of Content Marketing
Webinar Leader: Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz PC
|3/22/2017||Sweepstakes, Contests & Promotions
Webinar Leaders: Karen Jeffers, Member, Pullman & Comley LLC and Founder, Jeffers Cowherd P.C. Russell Anderson, Commercial Practice, Jeffers Cowherd P.C.
Among the unique aspects of the advertising industry are the dynamics associated with agency creation of ideas and intellectual property (IP). Candice Kersh, partner at Frankfurt Kurnit Klein + Selz PC, will share information related to IP.
Join Ronald R. Urbach, chairman of Davis & Gilbert LLP, and co-chair of the firm’s Advertising, Marketing & Promotions Practice Group, in this dynamic webinar as he discusses the social media rules of the road.
Join Jim Pharo, principal at the Law Offices of James W Pharo, as he discusses a broad range of risk mitigation considerations. Attendees will learn the key provisions of client-agency agreements as well as contracts with freelancers, vendors and suppliers to uncover effective strategies for limiting agency exposure to unnecessary legal and financial risks.
In this timely and relevant session Rick Kurnit, Partner of Franfurt Kurnit Klein & Selz PC, will frame the legal and regulatory requirements associated with content marketing.
Join Karen Jeffers, Member Pullman & Comley LLC and founder of Jeffers Cowherd PC, along with her colleague, Russell Anderson, as they delve into thorny contemporary issues around basic rules, regulations, and do’s and don’ts of consumer promotion activity.