“I now feel more confident in giving very integrated advice encompassing multiple aspects of marketing.”
The 4A’s is pleased to offer the award-winning IPA Foundation Certificate through a partnership with its UK-based sister organization the IPA (Institute of Practitioners in Advertising). The new edition was adapted for the North American market.
A highly coveted credential for new industry hires, the certificate provides your agency’s talent, regardless of discipline, with the knowledge and expertise to perform their roles with confidence.
More than 9000 industry professionals from more than 60 countries have achieved this qualification to date.
Split into seven learning paths, the IPA Foundation Certificate is designed to give students an in-depth grounding in the brand communications process, from its position within marketing to final execution.
“I could not be more thrilled that the 4A’s is bringing the IPA Foundation Certificate to the U.S. At BBDO, we place a high value on developing our talent, and that’s why we are pleased to enroll all of our U.S. entry level professionals in this outstanding program. We are confident that this credential will give them the foundation they need to be individually successful and deliver results for our agency.”
CEO, BBDO The Americas, Chairman, I&S BBDO Japan, Chairman, Proximity Worldwide, BBDO
“I would thoroughly recommend this course to anyone occupying an entry-level position within an agency, as it provides a great introduction to areas of the business that you do not come across in your day-to-day role, and also encourages you to think differently about how you approach your work.”
“The most valuable parts of the course were those that I was least familiar with – both the creative and client chapters gave me a broader behind-the-scenes understanding of how the various agencies work. The in-depth case studies were also incredibly useful and gave me some great examples/context of what a successful campaign looks like.”