The Institute of
Advanced Advertising Studies

Available in Nine Markets Across the U.S.

Do you want to gain a competitive edge in the advertising industry? Are you ready to contribute more to your agency’s success?

Designed for promising agency professionals with two (2) to four (4) years of experience across all disciplines – creative, media, research, planning, account management, public relations, direct marketing, digital, social and mobile – the 4A’s Institute of Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today’s top agency executives are IAAS graduates.


How it works?

With a comprehensive, incremental 12-to-14 week long course of studies, the IAAS recruits faculty, judges, and mentors from leading area agencies, as well as outside the marketplace, to deliver cutting-edge instruction and substantive assessment. Participants will be given an actual client assignment, form their own “mini-agencies,” and develop a total advertising program. Teams compete by “presenting” their work to the “client.”

IAAS programs are operated throughout the United States in nine (9) markets – Philadelphia, New York, New England, Atlanta, Northern California, Southern California, Minneapolis, Dallas and Chicago.

Upcoming Classes

2017 Chicago Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to Chicago. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is Tuesday, January 31, 2017.