In today’s advertising world, every agency professional must have a solid digital foundation to support their existing skills, and have the understanding and knowledge to contextualize the insights that clients are looking for from their agency partners. This concept is known as “T-Shaped talent.”
Across 8 brief but powerful webinars, we provide a comprehensive curriculum where you will learn:
Each module can be taken individually or combined to create a coursework that delivers the knowledge and insights to give you a solid foundation in all things digital.
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* Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.
EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.
Managing Director, NA at The Knowledge Engineers by AVADO
Nick New, managing director of The Knowledge Engineers by AVADO, has spent the past 10 years developing digital best practice. For the past eight years, Nick has been working with marketers, advertising agencies and media owners globally to develop digital vision and capability.
In this webinar, Nick New will share how agencies and brands can be present in all moments that matter by leveraging mobile technologies, such as geolocation, to strengthen connectivity with the brand audience across the customer journey. Learn how to implement a strong mobile strategy into the overarching brand strategy to make a true impact on your client’s ROI and performance.
In this webinar, Nick New will share how key platforms attract and engage consumers, and how successful brands are using these platforms to achieve their business goals.
In this webinar, Nick New will show you how to improve and maximize the impact of your campaign through tips and best practices in measurement, analytics and optimization. Participants will learn how to leverage tools like Google Analytics and Campaign Reports to track success and optimize campaigns.
In this webinar, Nick New will cover how CRM can be used to drive brand loyalty through e-mail, mobile and social, while sharing the essential principles of CRM optimizations.
In this webinar, Nick New will teach you the core principles, processes and insights of e-commerce on both desktop and mobile to maximize the impact of marketing activity and drive success for a website.
Purchase the ‘Digital Acceleration Series’ Bundle Package (8 webinars)
In this webinar, Nick New will cover how digital has forever changed business, the impact of the consumer, and how this alters the way we access information, engage, influence, make decisions and purchase.
In this webinar, Nick New will deliver the fundamental best practices, tips and hints to get you fluent in search.
Join Nick New who’ll explore the essentials of paid media – how it’s bought, sold and targeted, as well as how programmatic is changing the business and what this means for you. As he unlock these essentials, we’ll also share the most common formats in rich and static media and how mobile is transforming the advertising industry.