4A's Programmatic Series

More than two-thirds of US digital display ad spending is programmatic. Confused about how programmatic works and what’s involved? No worries, we’ve got you covered.

The 4A’s Programmatic Workshops are powered by the Real-time Advertising (RTA) Academy, developed by Quantcast as a crash course for digital marketers to help them understand the often complex language, tools and processes of the online advertising ecosystem. Despite the rapid growth of programmatic, real-time advertising remains a mystery to many industry professionals, providing a growing need for always-on education.

These workshops have been developed specially for members, and have been vetted by a 4A’s committee that is active in programmatic advertising. Training will take place through large sessions offered to groups of member agencies in key regions, as well as to individual 4A’s members via sessions held in agency offices.

Join these upcoming workshops and cut through the jargon, learn the mechanics of programmatic, and understand what types of data and vendors you need to power your campaigns.

Upcoming Webinars

At the moment, we have no sessions planned for this topic. Check back soon for the latest additions.