Learning and Development

Develop your talent. Rule the world.

The 4A’s Learning and Development programs are offered in a variety of formats including webinars, half-day and full-day workshops, multi-day experiential programs and certifications.

It is a priority for the 4A’s to foster a growing community of diverse, talented and committed individuals throughout the industry. Each year more than 13,000 people gain knowledge and experience through our Learning and Development programs.


Learn, Develop and Chill This Summer With Our New Summer Learning Series!

Feed your mind this summer with five (5) learning track playlists curated by top experts in the industry.

Includes:

⇒ Kathleen Brookbanks “Serves Up the Trends in Media & Data”

⇒ Winston Binch “Delivers the Goods on All Things Digital”

⇒ Ronnie Dickerson Stewart “Deals Out the Issues Impacting Diversity & Inclusion”

⇒ Anthony Romano “Gives the Inside Track on Account Management”

⇒ Ed Cotton “Sets You Straight on Winning Strategy”

Learn more here.

We’re always looking for smart, engaging thought leaders to help grow and develop agency professionals.

We’re committed to nurturing talent at all levels and career stages.

Our learning & development color spectrum classifies the opportunities per career level, from the student fresh out of high school or college (yellow) considering a career in advertising to the highest-level agency executive (green).

Opportunities that apply to multiple career levels are identified with the full learning & development color spectrum.

Opportunities by Career Level
Learn More

4A’s Digital Knowledge Center

Providing You With the Tools You Need to Compete in the Digital World

Accelerate your digital expertise with the 4A’s Digital Knowledge Center interactive eLearning platform.

Learn the core digital knowledge today’s agency employees need to know.


 

We offer a variety of programs that cover subjects related to the industry.

Browse through the subjects below.

TESTIMONIALS

IPA Foundation Certificate

“I could not be more thrilled that the 4A’s is bringing the IPA Foundation Certificate to the U.S. At BBDO, we place a high value on developing our talent, and that’s why we are pleased to enroll all of our U.S. entry level professionals in this outstanding program. We are confident that this credential will give them the foundation they need to be individually successful and deliver results for our agency.”

Chris Thomas, CEO of BBDO The Americas
Chairman of I&S BBDO Japan
Chairman of Proximity Worldwide

The Institute of Advanced Advertising Studies (IAAS)

“The 4A’s IAAS program was an invaluable experience that set me on a path to a rewarding career in advertising. Because I believe so strongly in this program’s impact on careers, it’s a no-brainer for DigitasLBi to make this investment in our young talent.”

Tony Weisman, CEO, DigitasLBi North America

Executive Leadership Program (ELP)

“The combination of a real-time simulation, team interaction, group reflection, and seasoned wisdom add up to the most engaging and valuable learning experience I’ve encountered as an advertising professional.”

Matt Walker, Group Creative Director, WHITE64

IPA Foundation Certificate

“I found the course to give an amazing holistic view of advertising and really has helped me to understand the process even with a Bachelor of Science degree in Communications, Advertising. Within my day to day tasks, I keep in mind all the lessons I had learned the past two months, which has helped me to work more efficiently and effectively.”

Jacquelyn Malis, Arnold Worldwide

The Institute of Advanced Advertising Studies (IAAS)

“The IAAS program has a long history of cultivating the best and brightest young talent in the Chicago community, many of whom have gone on to become senior brand marketers as well as top agency management. This program, along with the College Ambassadors Program, reinforces our commitment to attracting and retaining the best and brightest talent the Chicago market has to offer.”

Tim Condon, Chairman of the 4A’s Chicago Council

Executive Leadership Program (ELP)

“This experience takes your daily view and turns it on its ear – giving you a worldview, of your own agency, of your career trajectory, and of the industry at large. It’s not about “what can I get done today?” It’s about growing yourself and the agency for the future by what you do today. It’s the exact shakeup we all need. It’s also invaluable to learn from peers at different agencies and in different roles. We all face the same things – why not work together to figure it all out?”

Stephanie Kessler, Lead Copywriter, Triad Advertising Companies

IPA Foundation Certificate

“This was a great course that allowed me to experience both personal and career growth. I am now confident in my position and feel that I have the resources to succeed.”

Madeline Egan, Allen & Gerritsen

View All Learning & Development Opportunities Below

NOTE: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Power of Podcast Advertising Bundle

This series aims to educate advertising agencies on the many different podcast advertising opportunities there are, as well as effective utilization strategies and success measurements.

Power of Podcast Advertising: Powerful Influence, Powerful Partners

So much has been said in the last several years about the booming podcast industry. Brands are just starting to discuss how podcasting fits into their brand, and agencies are left doing all the research. During this session, we’ll explore the benefits of podcast advertising and uncover myths about the podcast ad space.

Power of Podcast Advertising: Demystifying the Buying Process

In the current industry, podcast ads are currently often thought of as an extension of radio or traditional media, which puts both the brand and the podcaster at a disadvantage. This webinar will educate you on the different buying channels as well as how to truly make the most of this unique medium.

Power of Podcast Advertising: Ad Campaign Success

Much like other advertising mediums, some investments will be a home run and others will need some tweaking. We’ll discuss realistic measurements of success, possible things that may affect ROI and how to make sure you get the most out of each podcast advertising campaign.

2017 Dallas Institute of Advanced Advertising Studies

The Dallas Council is bringing the 4A’s Institute of Advanced Advertising Studies (IAAS) program to Dallas. For 40+ years, the IAAS program has been training the best and the brightest in the business. This course provides those with 2-4 years of experience a deeper understanding of the ad business.

Mothers@Agencies: 2017 Fall Program

Mothers@Agencies is a multi-week virtual coaching program that targets agency mothers and helps them transform into leaders through a relatable, coach-led curriculum. ​It’s a proven program that has successfully impacted women to take control and create lasting change within their work and their home. Registration deadline is August 15, 2017.

Digital Horizons: How Blockchain Technology Is Creating A New Digital Age

Blockchain technology has moved from its mysterious origins in the Bitcoin community to a technology that has captured imaginations and stands to transform multiple industries. Relative to other industries, discussion of the impact of blockchain technology on our trade has been minimal. This is a mistake—it absolutely stands to become at least as disruptive as the Web was a generation ago.

Build a Predictable Lead Pipeline: The 3 Systems To Put In Place Today

Learn the 3 systems you need in place to generate leads on a consistent basis, so you can stop relying on referrals. Thought leader Jason Swenk ran a successful digital agency for 12 years, eventually selling his agency. The 3 systems he’ll unpack are ones that separate the most profitable agencies from the ones that are struggling.

4A’s Executive Leadership Program – New York

The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.

Thank you to our 4A’s sponsors and partners!

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