Training Programs

Develop your talent. Rule the world.

Introducing the North American Edition of the IPA Foundation Certificate!

Online exam scheduled for April 24, 2017.

With a host of training and educational offerings, including our industry–leading webinars, developmental seminars, and national conferences, the 4A’s is committed to nurturing talent of all levels and career stages.


The 4A’s Learning and Development programs are offered in a variety of formats: one-hour webinars, half-day and full-day workshops, multi-day training programs and online training. Each year, more than 13,000 people gain knowledge and experience through our training programs. The 4A’s provides learning opportunities that focus on a variety of subjects like digital strategy, leadership skills and project management.

Through a partnership with the 4A’s UK-based sister organization the Institute of Practitioners in Advertising (IPA), the 4A’s is pleased to now offer the award-winning IPA Foundation Certificate. A highly coveted credential for entry-level associates with less than one-year experience, the certificate program provides junior industry talent, regardless of discipline, with the knowledge and expertise to perform their roles with confidence.

In addition, nine multi-week Institute of Advanced Advertising Studies (IAAS) programs provide junior talent (with less than four years of advertising experience) an immersive training experience through team-based, hands-on, case study assignments.

Finally, the Executive Leadership Program (ELP) offers the next generation of leadership the opportunity to practice executive decision in realistic, high-stakes agency situation. This exceptionally popular and effective program is scheduled to be held six times each year.

View All Learning & Development Opportunities Below

Advertising & The Law: Understanding and Leveraging Intellectual Property

Among the unique aspects of the advertising industry are the dynamics associated with agency creation of ideas and intellectual property (IP). Candice Kersh, partner at Frankfurt Kurnit Klein + Selz PC, will share information related to IP.

Glass Ladder Series: Tapping Into the $20 Trillion Misunderstood Consumer

90% of women feel misunderstood by advertisers, yet they control $20 Trillion of the US economy. Join Madonna Badger who will explain the purpose of her agency’s social campaign #WomenNotObjects and the importance of empathetic advertising. Attendees will learn her four filters on identifying objectification in advertising and gain a better understanding of today’s female consumer.

2017 New England Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to New England. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is Friday, January 20, 2017.

2017 New York Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to New York. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is January 27, 2017.

2017 Virtual Institute of Advanced Advertising Studies (VIAAS)

Register today! Our Virtual IAAS will put your young, promising agency professionals into a real-life marketing environment and challenge them to apply their best thinking to deliver a creative solution and integrated communications plan for a client. Deadline to register is December 30, 2016.

Digital Acceleration Series: Don’t Be Left Behind in Mobile

In this webinar, Nick New will share how agencies and brands can be present in all moments that matter by leveraging mobile technologies, such as geolocation, to strengthen connectivity with the brand audience across the customer journey. Learn how to implement a strong mobile strategy into the overarching brand strategy to make a true impact on your client’s ROI and performance.

2017 Northern California Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to Northern California. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is January 20, 2017.

2017 Southern California Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to Southern California. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is January 31, 2017.

Mothers@Agencies: Pilot Program

Mothers@Agencies is a 16-week virtual coaching program that targets agency mothers and helps them transform into leaders through a relatable, coach-led curriculum. ​It’s a proven program that has successfully impacted women to take control and create lasting change within their work and their home. Registration deadline is January 24, 2017.