Learning and Development

Develop your talent. Rule the world.

The 4A’s Learning and Development programs are offered in a variety of formats including webinars, half-day and full-day workshops, multi-day experiential programs and certifications.

It is a priority for the 4A’s to foster a growing community of diverse, talented and committed individuals throughout the industry. Each year more than 13,000 people gain knowledge and experience through our Learning and Development programs.

Introducing the North American Edition of the IPA Foundation Certificate!

Online exam scheduled for June 26, 2017.

We’re committed to nurturing talent at all levels and career stages.

Our learning & development color spectrum classifies the opportunities per career level, from the student fresh out of high school or college (yellow) considering a career in advertising to the highest-level agency executive (green).

Opportunities that apply to multiple career levels are identified with the full learning & development color spectrum.

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Opportunities by Career Level
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4A’s Digital Knowledge Center

Providing You With the Tools You Need to Compete in the Digital World

Accelerate your digital expertise with the 4A’s Digital Knowledge Center interactive eLearning platform.

Learn the core digital knowledge today’s agency employees need to know.


 

We offer a variety of programs that cover subjects related to the industry.

Browse through the subjects below.

TESTIMONIALS

IPA Foundation Certificate

“I could not be more thrilled that the 4A’s is bringing the IPA Foundation Certificate to the U.S. At BBDO, we place a high value on developing our talent, and that’s why we are pleased to enroll all of our U.S. entry level professionals in this outstanding program. We are confident that this credential will give them the foundation they need to be individually successful and deliver results for our agency.”

Chris Thomas, CEO of BBDO The Americas
Chairman of I&S BBDO Japan
Chairman of Proximity Worldwide

The Institute of Advanced Advertising Studies (IAAS)

“The 4A’s IAAS program was an invaluable experience that set me on a path to a rewarding career in advertising. Because I believe so strongly in this program’s impact on careers, it’s a no-brainer for DigitasLBi to make this investment in our young talent.”

Tony Weisman, CEO, DigitasLBi North America

Executive Leadership Program (ELP)

“The combination of a real-time simulation, team interaction, group reflection, and seasoned wisdom add up to the most engaging and valuable learning experience I’ve encountered as an advertising professional.”

Matt Walker, Group Creative Director, WHITE64

IPA Foundation Certificate

“I found the course to give an amazing holistic view of advertising and really has helped me to understand the process even with a Bachelor of Science degree in Communications, Advertising. Within my day to day tasks, I keep in mind all the lessons I had learned the past two months, which has helped me to work more efficiently and effectively.”

Jacquelyn Malis, Arnold Worldwide

The Institute of Advanced Advertising Studies (IAAS)

“The IAAS program has a long history of cultivating the best and brightest young talent in the Chicago community, many of whom have gone on to become senior brand marketers as well as top agency management. This program, along with the College Ambassadors Program, reinforces our commitment to attracting and retaining the best and brightest talent the Chicago market has to offer.”

Tim Condon, Chairman of the 4A’s Chicago Council

Executive Leadership Program (ELP)

“This experience takes your daily view and turns it on its ear – giving you a worldview, of your own agency, of your career trajectory, and of the industry at large. It’s not about “what can I get done today?” It’s about growing yourself and the agency for the future by what you do today. It’s the exact shakeup we all need. It’s also invaluable to learn from peers at different agencies and in different roles. We all face the same things – why not work together to figure it all out?”

Stephanie Kessler, Lead Copywriter, Triad Advertising Companies

IPA Foundation Certificate

“This was a great course that allowed me to experience both personal and career growth. I am now confident in my position and feel that I have the resources to succeed.”

Madeline Egan, Allen & Gerritsen

View All Learning & Development Opportunities Below

NOTE: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Winners’ Circle: Marrying Design and Technology – The Art of Modern Storytelling

Tim Allen has been a designer all his life. During his career, he’s led design for Nike as the global head of experience design for R/GA, elevated Amazon’s ability to marry user needs with technology, and led dynamic teams spread across time zones and continents.

Feminine Leadership: Leading from The Inside Out

Women all over the world are hearing an almost deafening internal and external call to step forward and lead. In this webinar, we’ll explore a groundbreaking approach to leadership for individuals who would like to embrace their feminine nature in leadership roles.

Agency Planner Essentials Series Bundle

The Agency Planner Essentials series provides you with three essential skills for every strategic planner. Led by Noetic Consultants, a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams.

Agency Planner Essentials: Digging Deep for Customer Insights

Are you digging deep enough to really know your customer? At the end of this webinar, you will understand what customer insights are, and how to mine for the most meaningful ones so you can deliver more impactful campaigns.

How to Convert 80% of Your Client Proposals

Many new business professionals waste between 4 and 8 hours per client proposal, only to close a new deal less than 50% of the time. This webinar will reveal the 7 steps to creating a proposal that will increase your closing percentage, qualify your clients in 15 minutes or less and teach you how to get the prospect’s budget every time.

Agency Planner Essentials: Getting to Your Most Powerful Message

Are you stuck in a messaging rut and need a fresh way to express your brand? In this webinar, you will learn about a strategic toolkit you can use to create, curate, and analyze a wide spectrum of potential messaging for your next campaign.

Social Commerce: What’s Real, What’s Hype and Why It’s About to Explode

With U.S. e-commerce sales expected to grow to more than $400 billion this year and the average person spending nearly two hours on social media every day, it’s no question that social commerce will be the next big revolution in digital marketing.

Agency Planner Essentials: Customer-Driven Media Planning

You don’t need to be a media planner to develop a media strategy. This webinar will enable you to create customer-centric, barrier-based media strategies that deliver informed, idea-driven, integrated channel plans.

Mothers@Agencies: 2017 Summer Program

Mothers@Agencies is a multi-week virtual coaching program that targets agency mothers and helps them transform into leaders through a relatable, coach-led curriculum. ​It’s a proven program that has successfully impacted women to take control and create lasting change within their work and their home. Registration deadline is May 9, 2017.

Thank you to our 4A’s sponsors and partners!

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