Learning and Development

Develop your talent. Rule the world.

The 4A’s Learning and Development programs are offered in a variety of formats including webinars, half-day and full-day workshops, multi-day experiential programs and certifications.

It is a priority for the 4A’s to foster a growing community of diverse, talented and committed individuals throughout the industry. Each year more than 13,000 people gain knowledge and experience through our Learning and Development programs.

We’re always looking for smart, engaging thought leaders to help grow and develop agency professionals.

We’re committed to nurturing talent at all levels and career stages.

Our learning & development color spectrum classifies the opportunities per career level, from the student fresh out of high school or college (yellow) considering a career in advertising to the highest-level agency executive (green).

Opportunities that apply to multiple career levels are identified with the full learning & development color spectrum.

Opportunities by Career Level
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4A’s Digital Knowledge Center

Providing You With the Tools You Need to Compete in the Digital World

Accelerate your digital expertise with the 4A’s Digital Knowledge Center interactive eLearning platform.

Learn the core digital knowledge today’s agency employees need to know.


 

We offer a variety of programs that cover subjects related to the industry.

Browse through the subjects below.

TESTIMONIALS

IPA Foundation Certificate

“I could not be more thrilled that the 4A’s is bringing the IPA Foundation Certificate to the U.S. At BBDO, we place a high value on developing our talent, and that’s why we are pleased to enroll all of our U.S. entry level professionals in this outstanding program. We are confident that this credential will give them the foundation they need to be individually successful and deliver results for our agency.”

Chris Thomas, CEO of BBDO The Americas
Chairman of I&S BBDO Japan
Chairman of Proximity Worldwide

The Institute of Advanced Advertising Studies (IAAS)

“The 4A’s IAAS program was an invaluable experience that set me on a path to a rewarding career in advertising. Because I believe so strongly in this program’s impact on careers, it’s a no-brainer for DigitasLBi to make this investment in our young talent.”

Tony Weisman, CEO, DigitasLBi North America

Executive Leadership Program (ELP)

“The combination of a real-time simulation, team interaction, group reflection, and seasoned wisdom add up to the most engaging and valuable learning experience I’ve encountered as an advertising professional.”

Matt Walker, Group Creative Director, WHITE64

IPA Foundation Certificate

“I found the course to give an amazing holistic view of advertising and really has helped me to understand the process even with a Bachelor of Science degree in Communications, Advertising. Within my day to day tasks, I keep in mind all the lessons I had learned the past two months, which has helped me to work more efficiently and effectively.”

Jacquelyn Malis, Arnold Worldwide

The Institute of Advanced Advertising Studies (IAAS)

“The IAAS program has a long history of cultivating the best and brightest young talent in the Chicago community, many of whom have gone on to become senior brand marketers as well as top agency management. This program, along with the College Ambassadors Program, reinforces our commitment to attracting and retaining the best and brightest talent the Chicago market has to offer.”

Tim Condon, Chairman of the 4A’s Chicago Council

Executive Leadership Program (ELP)

“This experience takes your daily view and turns it on its ear – giving you a worldview, of your own agency, of your career trajectory, and of the industry at large. It’s not about “what can I get done today?” It’s about growing yourself and the agency for the future by what you do today. It’s the exact shakeup we all need. It’s also invaluable to learn from peers at different agencies and in different roles. We all face the same things – why not work together to figure it all out?”

Stephanie Kessler, Lead Copywriter, Triad Advertising Companies

IPA Foundation Certificate

“This was a great course that allowed me to experience both personal and career growth. I am now confident in my position and feel that I have the resources to succeed.”

Madeline Egan, Allen & Gerritsen

View All Learning & Development Opportunities Below

NOTE: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Rock Star(t) Onboarding Series: Social Media & Digital Etiquette

Transitioning into the workforce can be challenging. Knowing what to say, how to say it, and how to show up the right way can be very difficult. Worse yet, this pressure is carried into our personal online presence which is many times accessible to our bosses and co-workers. How do you balance being yourself and being a professional?

Rock Star(t) Onboarding Series: Finding Lifelong Mentors To Fast-Track Your Success

Finding mentors is critical to your success in this business. It’s important that you surround yourself with inspiring people who can help provide you with important insight and perspective as you navigate your career.

How Client Trends Are Changing Agency Selection: The Next 12 Months

Mirren’s latest client-side research is in: There are new industry changes for the year ahead. Join Brent Hodgins of Mirren Business Development as he discusses how clients are shifting to a greater focus on technology, data, insights and business performance.

Power of Podcast Advertising Bundle

This series aims to educate advertising agencies on the many different podcast advertising opportunities there are, as well as effective utilization strategies and success measurements.

Power of Podcast Advertising: Powerful Influence, Powerful Partners

So much has been said in the last several years about the booming podcast industry. Brands are just starting to discuss how podcasting fits into their brand, and agencies are left doing all the research. During this session, we’ll explore the benefits of podcast advertising and uncover myths about the podcast ad space.

Power of Podcast Advertising: Demystifying the Buying Process

In the current industry, podcast ads are currently often thought of as an extension of radio or traditional media, which puts both the brand and the podcaster at a disadvantage. This webinar will educate you on the different buying channels as well as how to truly make the most of this unique medium.

Power of Podcast Advertising: Ad Campaign Success

Much like other advertising mediums, some investments will be a home run and others will need some tweaking. We’ll discuss realistic measurements of success, possible things that may affect ROI and how to make sure you get the most out of each podcast advertising campaign.

2017 Dallas Institute of Advanced Advertising Studies

The Dallas Council is bringing the 4A’s Institute of Advanced Advertising Studies (IAAS) program to Dallas. For 40+ years, the IAAS program has been training the best and the brightest in the business. This course provides those with 2-4 years of experience a deeper understanding of the ad business.

Mothers@Agencies: 2017 Fall Program

Mothers@Agencies is a multi-week virtual coaching program that targets agency mothers and helps them transform into leaders through a relatable, coach-led curriculum. ​It’s a proven program that has successfully impacted women to take control and create lasting change within their work and their home. Registration deadline is August 15, 2017.

Thank you to our 4A’s sponsors and partners!

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