The 4A’s produces or co-produces whitepapers on a broad variety of topics.
Browse the top categories below:
Check out this report from Weber Shandwick and KRC Research to learn the six tenets of corporate reputation.
PwC examines the disruption currently occurring in the retail industry and outlines six strategies to attract and retain today’s consumer.
The apparel shopping habits of men are studied in this report from FUNG Global Retail & Tech. Spending trends, brick-and-mortar vs. online, and preferred retailers are included.
Automotive News ranks the largest U.S. auto dealership groups by new vehicle retail sales units in this annual list.
ZenithOptimedia’s latest predictions indicate global ad spend will grow by 4.4% in both 2017 and in 2018, reaching $592 billion by the end of 2018.
Tempus shares its latest global currency outlook with information on economic conditions in the US, the Euro-zone, and other markets around the world.
The VAB examines social media usage, social TV trends, and how users interact with television by device, gender, age, and day in this report.
Deloitte gives a multi-generational view of consumer technology, media, and telecom trends. Evolving viewing behaviors, attitudes towards advertising, usage of ad-blocking software, social media habits, and more are covered in this year’s report.
The professional and personal media habits of contractors are examined in this annual survey from Equipment World.