Whitepapers

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All Surveys, Studies, Reports and White Papers

Global Powers of Retailing 2017

Research Services

Deloitte examines the largest retailers, biggest e-retailers, and fastest-growing retailers around the world. Global retail trends and economic outlook are highlighted.

Cannabis Users Research Evaluation Study

The Beta Research Corporation profiles medical marijuana users, including demographics, health conditions, purchasing behaviors, and media habits.

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

Modern Tire Dealer Facts Issue 2017

Research Services

Find tire sales, brand rankings, market share, tire pricing, distribution channels, and much more in this annual issue from Modern Tire Dealer.

Accounts in Review: 2016 Year End

The 4A’s Accounts in Review analysis compiles information on publicly reported account review activity. The description of the “Accounts in Review” analysis and the link to the report covering the 2016 year end is provided here.

Swipe to Buy: How to Capture Tomorrow’s Online Brand Loyalists

Research Services

In this report, Nielsen explores the FMCG online shopper with insights on path-to-purchase, generational shoppers, and strategies to reach this segment of the population.

Multicultural Millennials: The Multiplier Effect

Research Services

Nielsen shares highlights from its study of multicultural millennials (African American, Asian American and Hispanic).

The Economic Contribution of Advertising in Europe

Research Services

The World Federation of Advertisers and Deloitte share results of their report on the contribution of advertising to the European economy and to EU citizens.

17 Retail Trends for 2017

Research Services

FUNG predicts the top retail trends for 2017.