Your crew. Your squad. The folks who’ve got your back. And they’re awesome.
But, we can turn them into superheroes.

Cultivating talented individuals is one of the most important, and challenging, aspects of the business. Whether it’s where to find good people to how to grow them from wide-eyed interns to savvy professionals, we’ve got the goods.

Our MAIP and High School initiatives offer practical experience to young people looking to get their start. The Institute for Advanced Advertising Studies and IPA Foundation Certificate programs give those with a bit more experience the push they need to get into the big leagues. And when they’re ready to take an even bigger jump, our ELP Program can show you how to lead.

So pick your troops and train them well.

What's Hot in Talent

Training Programs

With a host of training and educational offerings, including our industry–leading webinars, developmental seminars, and national conferences, the 4A’s is committed to nurturing talent of all levels and career stages. View all training programs here.

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Human Resources

The 4A’s provides an extensive collection of material related to Human Resources, including wide selection of agency job descriptions.

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Salary & Compensation

The 4A’s provides an extensive collection of content related to Salary & Compensation.

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4A’s 2016 Employee Compensation Study

The 4A’s 2016 Employee Compensation final report, showing salaries as of May, 2016, has been published. The study includes salary data from agencies of all sizes, reflecting the responses of 279 member agency offices providing data on 28,000 salaries for 236 job titles in 19 job categories.

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Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

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Australia’s Gender Equality Scoreboard

Research Services

This latest report from the Workplace Gender Equality Agency confirms Australia’s lower wages for women in every industry and their under-representation in management and leadership roles.

How to Stage a Creative Comeback

Research Services

This article from Campaign explains the current situation of working mothers in the UK advertising industry.

“See It & Be It”: Karen King of Spawn Ideas

4A's Member

Anchorage, Alaska-based agency leader offers advice on gender diversity.

More Than a Quarter of Strategy Professionals Do Not See Themselves Working at Their Current Ad Agencies Within a Year

Marketing & Communications

LinkedIn and the 4A’s have released exclusive data around engaging and retaining strategy professionals, including that 28 percent of respondents do not see themselves working at their current agency in the next year.

Members Honored at Association of Black-Owned Broadcasters Event

Government Relations

Three 4A’s members honored by National Association of Black-Owned Broadcasters.

“See It & Be It”: Tammy Campbell-Ebaugh of Crosby Marketing Communications

4A's Member

A discussion on women and diversity in the ad industry.

Accelerating the Path to Leadership for Women in Marketing and Media

Research Services

She Runs It examines the career journeys of women in marketing and media industries.

Saturday Morning panel moderated by Ken Wheaton

Ken Wheaton, Managing Editor, Ad Age moderated the “Saturday Morning” panel on day 2 of Talent@2030 2016. Panelists included Keith Cartwright, Executive Creative Director, BSSP, Geoff Edwards, Creative Executive, Creative Arts Agency, Jayanta Jenkins, Global Group Creative Director, Twitter, and Jimmy Smith, Founder and CCO, Amusement Park Entertainment.

Setting The Right Course For The Future panel moderated by Heidi Hackemar

Heidi Hackemar, Founder, Wolf & Wilhelmine moderated the “Setting The Right Course For The Future” panel on Day 2 of Talent@2030 2016. Panelists included Cindy Gallop, Entrepreneur & Renown Advertising Consultant and Jack Myers, Media Ecologist and Author.

New Survey Finds Three-Quarters of Consumers Have Seen Advertising They Find Offensive in Its Portrayal of Women

Marketing & Communications

The 4A’s and research partner SSRS have revealed findings from a recent study examining consumers’ perceptions of how women are portrayed in ads. The vast majority of total respondents, 76 percent, have seen advertising they deem “offensive” to women.

The Great Debat About Effective Practices That Integrate D&I Into Overall Talent Strategy panel moderated by Shareen Pathak

Shareen Pathak, Managing Editor, Digiday moderates the “The Great Debat About Effective Practices That Integrate D&I Into Overall Talent Strategy” panel on Day 2 of Talent@2030 2016. Panelists included Cynthia Augustine, Global Chief Talent Officer, FCB, Frank Dobbin, Professor of Sociology, Harvard, Nancy Gill, Chief People Officer, Sitrion, and Jeffrey Siminoff, Vice President, Diversity and Inclusion, Twitter.

Conversations About Race: Getting Comfortable With The Uncomfortable from Keesha Jean-Baptiste and Lauren Ranke

Keesha Jean-Baptiste, Human Resources Director, Wieden+Kennedy and Lauren Ranke, Director of Creative Recruiting, Wieden+Kennedy present “Conversations About Race: Getting Comfortable With The Uncomfortable” on Day 2 of Talent@2030 2016.

Leveraging Executive Women In The Gig Economy panel moderated by Gina Hadley

Gina Hadley, Co-Founder, Second Shift moderated the “Leveraging Executive Women In The Gig Economy” on Day 2 of Talent@2030 2016. Panelists included Dale Dwelle, Recruiting Manager, Pinterest, Carol Hansen, Senior Experience Designer, SapientNitro, and Gayle Troberman, Chief Marketing Officer, iHeartMedia.

Mobility As A Retention Tool panel moderated by Andrew Graff

Andrew Graff, Chief Executive Officer, allen & gerritsen moderates the “Mobility As A Retention Tool” panel on Day 2 of Talent@2030 2016. Panelists included Guilherme Alonso, Account Director, Havas Media Brazil, Shana Getchell, Account Director, Havas Worldwide New York, Charlotte Lacombe, Account Director (Directrice Conseil), Havas Worldwide Paris, and Paul Marobella, CEO, Havas Chicago Group.

Purpose In Action moderated by Chris Weil

Chris Weil, Chairman/CEO, Momentum Worldwide moderates the “Purpose In Action” panel on Day 2 of Talent@2030 2016. Panelists Marie-Claire Barker, Chief Talent Officer, MEC, LaToya I. Jordan, Director of Talent Management & Diversity, JetBlue, and Jim Moriarty, Director of Brand Citizenship, 72andSunny.