Talent

Your crew. Your squad. The folks who’ve got your back. And they’re awesome.
But, we can turn them into superheroes.

Cultivating talented individuals is one of the most important, and challenging, aspects of the business. Whether it’s where to find good people to how to grow them from wide-eyed interns to savvy professionals, we’ve got the goods.

Our MAIP and High School initiatives offer practical experience to young people looking to get their start. The Institute for Advanced Advertising Studies and IPA Foundation Certificate programs give those with a bit more experience the push they need to get into the big leagues. And when they’re ready to take an even bigger jump, our ELP Program can show you how to lead.

So pick your troops and train them well.

What's Hot in Talent

Training Programs

With a host of training and educational offerings, including our industry–leading webinars, developmental seminars, and national conferences, the 4A’s is committed to nurturing talent of all levels and career stages. View all training programs here.

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Human Resources

The 4A’s provides an extensive collection of material related to Human Resources, including wide selection of agency job descriptions.

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Salary & Compensation

The 4A’s provides an extensive collection of content related to Salary & Compensation.

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4A’s 2016 Employee Compensation Study

The 4A’s 2016 Employee Compensation final report, showing salaries as of May, 2016, has been published. The study includes salary data from agencies of all sizes, reflecting the responses of 279 member agency offices providing data on 28,000 salaries for 236 job titles in 19 job categories.

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Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

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What Black Millennials on YouTube Want From Advertisers

Third Party Content

Think with Google shares thoughts from top black YouTube creators on ways brands can develop more inclusive advertising.

The 2017 Deloitte Millennial Survey

Research Services

Deloitte reports that millennials around the globe have lost confidence due to the terror attacks in Europe, Brexit, and the contentious U.S. Presidential Election.

The 4A’s and IPA Bring Back Award-Winning Training Program for Entry-Level Advertising Professionals in the United States

Marketing & Communications

The 4A’s and its U.K. counterpart are launching the second year of a coveted program that sets a worldwide certification standard for entry-level agency talent.

New World Talent Survey 2017

Research Services

More than 600 C-suite executives from media, marketing, advertising and tech companies around the globe participated in this Lighthouse Company survey.

See It & Be It: Linda A. Fanaras of Millennium Integrated Marketing

4A's Member

In 2017, why do you think it’s still necessary to talk about opportunities for women in the industry, and how women are portrayed in advertising? Whether it’s 2017, or 100 years from now, I don’t believe there is ever a time we should say, “Our work here is done.” If 25 years in marketing have […]

The Multi-Generational Labor Force

Research Services

Check out this AARP report to learn the similarities and differences among Millennials, Gen Xers, and Baby Boomers in the workforce. Topics include: Employment status Reasons to work Job characteristics they value Job satisfaction Benefits.

This is Adland ’17: Gender and Ethnicity

Research Services

This is the second survey by Campaign and the IPA on gender and ethnicity in UK advertising agencies.

Brave New Workplace: A Look at How Generations X, Y and Z Are Reshaping the Nature of Work

Research Services

Universum shares results of its survey of 18,000 Gen X, Y and Z students and professionals from 19 countries on their work styles, leadership qualities, and hopes and fears about future careers.

“See it & Be It”: Kat Friedman of Crosby Marketing

4A's Member

The 4A’s “See It & Be It” series asks female industry leaders and those from traditionally underrepresented groups in the ad industry to share their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men.

Agencies: Sign Up to Host a MAIP Fellow Today

Diversity Initiatives

Agencies: Are you interested in participating in the 4A’s Multicultural Advertising Intern Program? The deadline for signing up is January 20th.

Judge denies WPP’s motion to dismiss Johnson discrimination suit

Third Party Content

CEO Gustavo Martinez created “a workplace cut through with hostility,” says judge.

See It & Be It: Tierney’s Leticia Bradley

4A's Member

In this latest article from the 4A’s series promoting gender equality, Tierney’s Leticia Bradley shares her thoughts on how to succeed in advertising when you’re an African-American woman.

Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

Meet the Three Types of People Who Will Launch Your Culture of Growth

Third Party Content

Think with Google talks about three personality types that build a culture of growth in marketing organizations.

Why Ageism is Adland’s Next Frontier

Research Services

This survey by Campaign and MEC uncovers the experiences and issues of ageism in the UK advertising and marketing industry.