Talent

Your crew. Your squad. The folks who’ve got your back. And they’re awesome.
But, we can turn them into superheroes.

Cultivating talented individuals is one of the most important, and challenging, aspects of the business. Whether it’s where to find good people to how to grow them from wide-eyed interns to savvy professionals, we’ve got the goods.

Our MAIP and High School initiatives offer practical experience to young people looking to get their start. The Institute for Advanced Advertising Studies and IPA Foundation Certificate programs give those with a bit more experience the push they need to get into the big leagues. And when they’re ready to take an even bigger jump, our ELP Program can show you how to lead.

So pick your troops and train them well.

What's Hot in Talent

Training Programs

With a host of training and educational offerings, including our industry–leading webinars, developmental seminars, and national conferences, the 4A’s is committed to nurturing talent of all levels and career stages. View all training programs here.

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Human Resources

The 4A’s provides an extensive collection of material related to Human Resources, including wide selection of agency job descriptions.

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Salary & Compensation

The 4A’s provides an extensive collection of content related to Salary & Compensation.

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4A’s 2016 Employee Compensation Study

The 4A’s 2016 Employee Compensation final report, showing salaries as of May, 2016, has been published. The study includes salary data from agencies of all sizes, reflecting the responses of 279 member agency offices providing data on 28,000 salaries for 236 job titles in 19 job categories.

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Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

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Judge denies WPP’s motion to dismiss Johnson discrimination suit

Third Party Content

CEO Gustavo Martinez created “a workplace cut through with hostility,” says judge.

See It & Be It: Tierney’s Leticia Bradley

4A's Member

In this latest article from the 4A’s series promoting gender equality, Tierney’s Leticia Bradley shares her thoughts on how to succeed in advertising when you’re an African-American woman.

Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

Meet the Three Types of People Who Will Launch Your Culture of Growth

Third Party Content

Think with Google talks about three personality types that build a culture of growth in marketing organizations.

Why Ageism is Adland’s Next Frontier

Research Services

This survey by Campaign and MEC uncovers the experiences and issues of ageism in the UK advertising and marketing industry.

Notes from an ‘Old’: Ageism in the Digital Age

Third Party Content

Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. Here, he shares his experience with ageism in the ad industry.

4A’s Foundation Appoints Joe Erwin as New Board Chair

Diversity Initiatives

Career Marketing Executive Will Help Lead the Foundation into the Future November 16, 2016—New York, NY—The 4A’s Foundation, the 501(c)(3) organization of America’s leading trade association representing the advertising agency business, today announced Joe Erwin has been named chairman of the board. The foundation, soon heading into its 20th year, provides support for multicultural students pursuing a career in […]

“See It & Be It”: Lisa Holtorf of Strategic America

4A's Member

Our “See It & Be It” asks industry leaders—who are female or from traditionally underrepresented groups in the ad industry—to provide their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men.

Gen Z and Millennials Collide at Work

Research Services

Randstad and Future Workplace study the traits and workplace values of Millennial and Gen Z employees.

New Data on Gender Issues Revealed & Nancy Hill Award Announced

Marketing & Communications

New data revealed about female creatives at 3% Conference. Creation of “The Nancy Hill Award” also announced.

“See It & Be It”: Drew Schwartz of Terri & Sandy

4A's Member

The 4A’s is committed to gender equality and diversity, as a whole, in the advertising industry. As part of our “See It & Be It” series, we invite industry leaders to share their wisdom on how to succeed in advertising despite your gender, age, sexual preference, racial background, etc. Here Drew Schwartz of Terri & Allen, shares her point of view.

Erin Johnson to Return to JWT 8 Months After Discrimination Suit Against the Agency

Third Party Content

The news comes from an internal all-staff email from global chairman and CEO Tamara Ingram

Australia’s Gender Equality Scoreboard

Research Services

This latest report from the Workplace Gender Equality Agency confirms Australia’s lower wages for women in every industry and their under-representation in management and leadership roles.

How to Stage a Creative Comeback

Research Services

This article from Campaign explains the current situation of working mothers in the UK advertising industry.

“See It & Be It”: Karen King of Spawn Ideas

4A's Member

Anchorage, Alaska-based agency leader offers advice on gender diversity.