Cultivating talented individuals is one of the most important, and challenging, aspects of the business. Whether it’s where to find good people to how to grow them from wide-eyed interns to savvy professionals, we’ve got the goods.
Our MAIP and High School initiatives offer practical experience to young people looking to get their start. The Institute for Advanced Advertising Studies and IPA Foundation Certificate programs give those with a bit more experience the push they need to get into the big leagues. And when they’re ready to take an even bigger jump, our ELP Program can show you how to lead.
So pick your troops and train them well.
With a host of training and educational offerings, including our industry–leading webinars, developmental seminars, and national conferences, the 4A’s is committed to nurturing talent of all levels and career stages. View all training programs here.Learn More
The 4A’s provides an extensive collection of material related to Human Resources, including wide selection of agency job descriptions.Learn More
The 4A’s provides an extensive collection of content related to Salary & Compensation.Learn More
The 4A’s 2016 Employee Compensation final report, showing salaries as of May, 2016, has been published. The study includes salary data from agencies of all sizes, reflecting the responses of 279 member agency offices providing data on 28,000 salaries for 236 job titles in 19 job categories.Learn More
This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.Learn More
This creative leader shares her ideas on how to succeed in advertising if you’re a young person and/or female.
This survey by Ipsos and commissioned by Citi Foundation examines the economic prospects of young people aged 18-24 in 45 cities across 32 countries. Find out the careers they wish to pursue, resources available for employment opportunities, and obstacles they face along the way.
BBDO’s CMO shares her insights into the opportunities and challenges facing women and people of color
Advertising for Change coalition wants to help the city stand out.
Oona King, Director of Diverse Marketing at YouTube, shares what African-American millennials think about media and advertising, as well as the need for more diversity in the advertising industry in this Think with Google piece. She finds that black millennials want to see more inclusive advertising, engage with black voices, and find inspiration in #YouTubeBlack creators.
Barker shares his advice for young agency staffers and how to succeed in the business.
Think with Google shares thoughts from top black YouTube creators on ways brands can develop more inclusive advertising.
Deloitte reports that millennials around the globe have lost confidence due to the terror attacks in Europe, Brexit, and the contentious U.S. Presidential Election.
The 4A’s and its U.K. counterpart are launching the second year of a coveted program that sets a worldwide certification standard for entry-level agency talent.
In 2017, why do you think it’s still necessary to talk about opportunities for women in the industry, and how women are portrayed in advertising? Whether it’s 2017, or 100 years from now, I don’t believe there is ever a time we should say, “Our work here is done.” If 25 years in marketing have […]
Check out this AARP report to learn the similarities and differences among Millennials, Gen Xers, and Baby Boomers in the workforce. Topics include: Employment status Reasons to work Job characteristics they value Job satisfaction Benefits.
This is the second survey by Campaign and the IPA on gender and ethnicity in UK advertising agencies.
Universum shares results of its survey of 18,000 Gen X, Y and Z students and professionals from 19 countries on their work styles, leadership qualities, and hopes and fears about future careers.
The 4A’s “See It & Be It” series asks female industry leaders and those from traditionally underrepresented groups in the ad industry to share their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men.
Agencies: Are you interested in participating in the 4A’s Multicultural Advertising Intern Program? The deadline for signing up is January 20th.