Talent

Your crew. Your squad. The folks who’ve got your back. And they’re awesome.
But, we can turn them into superheroes.

Cultivating talented individuals is one of the most important, and challenging, aspects of the business. Whether it’s where to find good people to how to grow them from wide-eyed interns to savvy professionals, we’ve got the goods.

Our MAIP and High School initiatives offer practical experience to young people looking to get their start. The Institute for Advanced Advertising Studies and IPA Foundation Certificate programs give those with a bit more experience the push they need to get into the big leagues. And when they’re ready to take an even bigger jump, our ELP Program can show you how to lead.

So pick your troops and train them well.

What's Hot in Talent

Training Programs

With a host of training and educational offerings, including our industry–leading webinars, developmental seminars, and national conferences, the 4A’s is committed to nurturing talent of all levels and career stages. View all training programs here.

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Human Resources

The 4A’s provides an extensive collection of material related to Human Resources, including wide selection of agency job descriptions.

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Salary & Compensation

The 4A’s provides an extensive collection of content related to Salary & Compensation.

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4A’s 2016 Employee Compensation Study

The 4A’s 2016 Employee Compensation final report, showing salaries as of May, 2016, has been published. The study includes salary data from agencies of all sizes, reflecting the responses of 279 member agency offices providing data on 28,000 salaries for 236 job titles in 19 job categories.

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Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

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Evolution of the Advertising Agency Business

Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

Gen Z Rising

Research Services

Accenture Strategy learns the work preferences and behaviors of Gen Z as the generation’s first college graduates enter the workforce.

Breaking the Glass Ceiling: How Does the Owler Community Perceive Women in Power?

Research Services

An analysis of over 3,700 U.S. companies on Owler revealed that women account for only 5.6 percent of CEOs. In this article, Owler provides key stats by public companies, private companies, and approval ratings for female vs male CEOs.

Behind the Scenes: Valerie Graves – Valerie Graves Creative

Ever wonder what it felt like to be one of a few black ad women to work on an auto account a few decades ago? Hear what Valerie Graves experienced while working in a general market (vs. minority owned) agency.

Teen Vogue’s New Editor in Chief is a MAIP Alum

Diversity Initiatives

Elaine Welteroth interned at Ogilvy & Mather in 2007 through the 4A’s Multicultural Advertising Intern Program

See It & Be It: Sandi Harari of BARKER

4A's Member

This creative leader shares her ideas on how to succeed in advertising if you’re a young person and/or female.

Pathways to Progress Global Youth Survey 2017: Economic Prospects & Expectations

Research Services

This survey by Ipsos and commissioned by Citi Foundation examines the economic prospects of young people aged 18-24 in 45 cities across 32 countries. Find out the careers they wish to pursue, resources available for employment opportunities, and obstacles they face along the way. A more in-depth report is available.

Dispelling the Myths of the Gender “Ambition Gap”

Research Services

BCG’s analysis of two of their global employee surveys of 200,000 respondents reveals that women start their careers with just as much ambition as men, but ambition can be negatively changed over time due to their day-to-day experiences at work. BCG provides four steps that CEOs can take to make a difference.

“See It & Be It”: Tara DeVeaux, CMO of BBDO

4A's Member

BBDO’s CMO shares her insights into the opportunities and challenges facing women and people of color

These 4 Atlanta Agencies United to Promote Diversity and Inclusion in Their Hometown

Third Party Content

Advertising for Change coalition wants to help the city stand out.

The Case for Diversity in Advertising

Third Party Content

Oona King, Director of Diverse Marketing at YouTube, shares what African-American millennials think about media and advertising, as well as the need for more diversity in the advertising industry in this Think with Google piece. She finds that black millennials want to see more inclusive advertising, engage with black voices, and find inspiration in #YouTubeBlack creators.

5 Questions for: John Barker, Chief Idea Officer of Barker

4A's Member

Barker shares his advice for young agency staffers and how to succeed in the business.

What Black Millennials on YouTube Want From Advertisers

Third Party Content

Think with Google shares thoughts from top black YouTube creators on ways brands can develop more inclusive advertising.

The 2017 Deloitte Millennial Survey

Research Services

Deloitte reports that millennials around the globe have lost confidence due to the terror attacks in Europe, Brexit, and the contentious U.S. Presidential Election.

The 4A’s and IPA Bring Back Award-Winning Training Program for Entry-Level Advertising Professionals in the United States

Marketing & Communications

The 4A’s and its U.K. counterpart are launching the second year of a coveted program that sets a worldwide certification standard for entry-level agency talent.