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Forrester Research released two Adobe commissioned reports that found marketers feel agencies need to expand their capabilities in experience design and data management. Studies may be downloaded here.
To foster a culture of growth in your agency, Think with Google recommends celebrating mistakes by implementing quarterly failure reports.
The RSW/US New Year Outlook Survey Report explores challenges in the business, spending expectations, the impact of marketing technology, and increases in the use of house agencies and project work. Two different and often opposing perspectives are offered from the agency and marketer sides.
Check out this list of creative monitoring services compiled by Research Services.
How has narrowing the agency’s focus helped with staff acquisition and retention?
Digiday explores how agencies are using artificial intelligence (AI) to serve cognitive ads and integrate chatbots or voice-activated assistants in their campaigns.
Check out this searchable database of the top 50 B2B marketing agencies from Chief Marketer magazine.
Trusted Media Brands asked agency and client side marketers how and where they plan to spend their video advertising dollars in the next year.
Brian Wieser of Pivotal Research Group provides perspective on the outlook for agency holding companies. His analysis cites risks for agency holding companies including rebate blowback, squeezing fees and competition from adjacent industries.
MediaMath examines how the partnership between brand, agency, and technology partner is evolving and explores the areas in which agencies provide strong value and where they can improve.
The 4A’s is asking some of the ad industry’s most interesting thinkers to share their views on the future of advertising, change and what they really want to be when they grow up. Here DDB New York’s Chris Brown offers his thoughts: 1) What’s the biggest challenge or opportunity facing the ad industry right now? […]
Check out the shortlists and winners of the Cannes Lions Health awards.
In this op-ed Mike Proulx, EVP, Director of Digital Strategy & Tech Innovation at Hill Holliday, shares his perspective that brands fighting the daily share battle have a better weapon.
The young and the creative have been the engine driving advertising agencies for decades. But those who once joined this business with dreams of making the next standout television commercial are no longer drawn to the industry in the same way. Some view advertising as stodgy—who wants to make a 30-second TV commercial when everyone they know is […]
The 4A’s is committed to showcasing creative work done by its member agencies through its Inside the Campaign feature. Here Critical Mass, based in Calgary, Canada and with offices in 12 cities, helped put game faces on Nissan’s Diehard Fans. How Critical Mass created an augmented-reality face-paint app to help Nissan celebrate its unprecedented sponsorship […]