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The RSW/US New Year Outlook Survey Report explores challenges in the business, spending expectations, the impact of marketing technology, and increases in the use of house agencies and project work. Two different and often opposing perspectives are offered from the agency and marketer sides.
How has narrowing the agency’s focus helped with staff acquisition and retention?
Trusted Media Brands asked agency and client side marketers how and where they plan to spend their video advertising dollars in the next year.
Brian Wieser of Pivotal Research Group provides perspective on the outlook for agency holding companies. His analysis cites risks for agency holding companies including rebate blowback, squeezing fees and competition from adjacent industries.
MediaMath examines how the partnership between brand, agency, and technology partner is evolving and explores the areas in which agencies provide strong value and where they can improve.