Western Region

western

The 4A’s Western Region includes the following councils:
Northern California
Southern California

 

 

4A's Events & Training Opportunities
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What’s Happening in the 4A’s Western Region

Phelps Launches Natrol Cognium Multimedia Campaign With Light Touch

4A's Member

The launch ad campaign for Natrol Cognium plays up little everyday lapses that make a memory enhancer useful while mentioning extensive human clinical trials behind product development. Created by Phelps, AOR for Natrol, the campaign strikes a lighthearted contrast in the emerging category, to date dominated by academic ads emphasizing product formulation.

Webinar: Improving Agency Relations with Marketing Procurement – Mary Ann Brennan

Procurement thought leader Mary Ann Brennan (Sr Director Global Procurement, Mattel, and ANA Agency Relations Committee Co-Chair) shares information and suggestions related to improving agency relations with marketing procurement with the 4A’s community, via a complimentary members-only webinar sponsored by the 4A’s Western Region New Business Committee.

Tony Stern Joins Phelps as Chief Creative Officer

4A's Member

Succeeds Hall of Fame Chief Creative Officer Howie Cohen, who is retiring after leading award-and business-winning campaigns for five decades.

Duncan Channon names MJ Deery as Director, Purpose Practice

4A's Member

Award-winning integrated advertising agency makes new hire to build
social purpose practice

5 Questions for: John Gallegos of UNITED COLLECTIVE

4A's Member

UNITED Collective chairman on the future of advertising

HELO Signs Director Daniel Addelson

4A's Member

Daniel Addelson, known for his strong visual style and ability to innovatively weave together storytelling and branded content, has joined HELO’s roster of directors.