Marketing communications agency Campbell Ewald announced that it has won two 2015 North American Effie Awards for its work on Project Architeuthis, a fictitious social media-based cryptology game, on behalf of the U.S. Navy.

This presentation on the effective compensation and agency performance measurements in digital media was originally presented by Bryan Wiener, Chairman & CEO, 360i Chairman, 4As Digital Board.

In 2011, media agencies learned about a new service from Nielsen that could break though the industry’s biggest hurdle with on-demand. This Q&A gives more information.

GroupM and Nielsen today announced a pioneering collaboration to create a new measurement service that will integrate media planning and measurement across television and the Internet.

The MRC has made significant progress, particularly in the area of shifting digital measurement from a “served” to “viewable” impression standard.

These search campaign performance tips will help you shape your report so it speaks to the themes that matter to the brand.

Giles Martin joined the agency on October 17 and will lead its deeper infusion of data analysis and marketing ROI throughout its integrated communications and media offering.