Consumers

Get to know your audience and learn the best ways to reach them.

2024 Tech Trends Report

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Business Creative Report: Ranking of the World’s Most Awarded Ads

Adforum ranks the most awarded ad campaigns in nine industries.

The Paycheck-to-Paycheck Report

PYMNTS Intelligence provides insight into high earners who are living paycheck to paycheck.

Affluent Outlook

Ipsos explores all aspects of the affluent market, including media habits, shopping behaviors, return to work, and even pickleball playing!

2024 Tech Trends and the 50+

Check out this report from AARP to learn about tech ownership & usage and online behaviors of Gen X, Baby Boomers, and Seniors.

B2B Decision-Maker Survey |

4A’s Research partnered with Researchscape to ask B2B decision-makers a wide range of topics.

Top Global Consumer Trends 2024 |

Euromonitor has released its top global consumer trends for 2024.

Edelman Trust Barometer 2024

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

Further with Ford: 2024 Trends

The Ford Motor Company explores societal shifts expected to influence consumers, brands, and the transportation business in the year ahead.

What Matters to Today’s Consumer

Capgemini examines evolving consumer trends and provides actions brands and retailers can use to better reach consumers.

34 Big Ideas That Will Change Our World in 2024

LinkedIn predicts the top trends on topics including technologies, entertainment, environment, energy, education, and the workplace.

Technology, Media, and Telecommunications Predictions 2024

Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.

2024 Trend Check

Trendwatching shares 2024 consumer trends and provides examples of how brands embrace them.

Media Trends & Predictions 2024

Kantar discusses media and digital predictions for 2024.

Nielsen’s Diverse Intelligence Series

Nielsen’s Diverse Intelligence Series offers insights and trends that focus solely on diverse audiences’ unique media habits, demand for inclusive content and campaigns, and perceptions of today’s media landscape. The series has become an industry resource to help brands better understand and reach diverse customers. The U.S. Hispanic population is becoming more diverse and intersectional […]

B2B Marketing Mix Report

Sagefrog’s annual survey looks at the strategies and tactics B2B marketing professionals will use in the coming year.

State of Play 2023

The Aspen Institute analyses national trends in sports activities for youth ages 6 to 17.  

B2B Content Marketing: Benchmarks, Budgets, and Trends

The Content Marketing Institute, MarketingProfs, and BrightSpot examine the content marketing strategies and tactics of B2B marketers.

Technology & Media Outlook 2024

Activate identifies and evaluates the most important trends for tech and media in the coming year.

2024 Media Trends

Dentsu outlines societal, media, and technology trends for 2024.

2023 Holiday Survey

Deloitte’s annual holiday survey examines shopping and travel trends, as well as how this year’s concerns over inflation are impacting decisions.

Taking Stock with Teens

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

2023 Holiday Outlook

PwC’s annual report examines holiday shopping, travel habits, planned spending and budgets, and more.

The Cost of Loneliness

The Li.st Berlin Cameron, and  Benenson Strategy Group worked together on research to find the hidden costs of loneliness for women at work.