B2B

Stay on top of B2B marketing trends and strategies.

Get smart on budgets, best practices for digital, media habits of decision makers, metrics, and much more.

How Content Influences the Purchasing Process

Research Services

SmartBrief–along with The Content Marketing Institute–surveys its subscribers who are responsible for making purchasing decisions in their organizations. The results uncover what type of content and information they prefer to use for their vendor selection.

B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends

Research Services

This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.

The CMO Survey

Research Services

Duke’s semi-annual survey of top marketers tracks marketing analytics, B2B and B2C marketing spending plans, trends in social media and mobile marketing, marketing organization, average marketer tenure, and more.

B2B Personas: Targeting Audiences

Research Services

In this report, Salesforce analyzes personas of B2B professionals, looking at their size, growth and turnover rates. Audiences are broken out by industry vertical, and department and level within their company for more precise message targeting.

2017 Survey of U.S. Health System CEOs

Research Services

Check out this monthly report series covering the top concerns of hospital CEOs from Deloitte Center for Health Solutions.

Ipsos Top Cities 2017

Research Services

 Ipsos interviewed adults in 26 countries to find out which countries they feel are the best to live in, visit, and do business in. Generational preferences are also provided.

A New Era for B2B Marketing

Research Services

This report from B2B Marketing, based on interviews with leading marketers, discusses the changes, challenges and opportunities in B2B.

Global Entertainment and Media Outlook 2017-2021

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

The Best Days and Times to Send Your Email

Research Services

Entrepreneur shares strategies to make your B2B and B2C email marketing campaigns successful. Learn how campaign timing can impact opens, clicks and responses in this infographic.

B2B Podcasting

Research Services

Marketing Land outlines the benefits and drawbacks of podcasting as a B2B content strategy.

B-to-B Search: The Next Generation

Research Services

In this article, the Association of National Advertisers reports on trends in search engine marketing. See what has changed from previous years and view their best practice recommendations for B2B search.

National CEO Likeability Study

Research Services

Check out this site to see the results of Owler’s first report on the most likeable CEOs in the USA ranked by their peers. It includes a breakout by city and by industry, such as Marketing & Creative Agencies, Tech, Consulting & Business Services, and 22 more.

B-to-B Companies are Investing More in Branding

Research Services

B-to-B marketers need to step up the quality and sophistication of their branding efforts. Three basic branding guidelines for producing more effective brand materials are offered.

AI Primer for B-to-B Marketers: Understanding the Basics of Applying Artificial Intelligence to Marketing

Research Services

The Association of National Advertisers defines Al, gives advice on the right Al marketing mix, and outlines mistakes to avoid.

Finding the Right Balance in B2B Customer Experience

Research Services

McKinsey & Company reports on how B2B companies can improve the customer experience through digitization.