B2B

Stay on top of B2B marketing trends and strategies.

Get smart on budgets, best practices for digital, media habits of decision makers, metrics, and much more.

2017 Survey of U.S. Health System CEOs

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Check out this monthly report series covering the top concerns of hospital CEOs from Deloitte Center for Health Solutions.

Ipsos Top Cities 2017

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 Ipsos interviewed adults in 26 countries to find out which countries they feel are the best to live in, visit, and do business in. Generational preferences are also provided.

A New Era for B2B Marketing

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This report from B2B Marketing, based on interviews with leading marketers, discusses the changes, challenges and opportunities in B2B.

Global Entertainment and Media Outlook 2017-2021

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PwC provides trends, ad spending, and forecasts for major media in this global report.

The Best Days and Times to Send Your Email

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Entrepreneur shares strategies to make your B2B and B2C email marketing campaigns successful. Learn how campaign timing can impact opens, clicks and responses in this infographic.

B2B Podcasting

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Marketing Land outlines the benefits and drawbacks of podcasting as a B2B content strategy.

B-to-B Search: The Next Generation

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In this article, the Association of National Advertisers reports on trends in search engine marketing. See what has changed from previous years and view their best practice recommendations for B2B search.

National CEO Likeability Study

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Check out this site to see the results of Owler’s first report on the most likeable CEOs in the USA ranked by their peers. It includes a breakout by city and by industry, such as Marketing & Creative Agencies, Tech, Consulting & Business Services, and 22 more.

B-to-B Companies are Investing More in Branding

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B-to-B marketers need to step up the quality and sophistication of their branding efforts. Three basic branding guidelines for producing more effective brand materials are offered.

AI Primer for B-to-B Marketers: Understanding the Basics of Applying Artificial Intelligence to Marketing

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The Association of National Advertisers defines Al, gives advice on the right Al marketing mix, and outlines mistakes to avoid.

Finding the Right Balance in B2B Customer Experience

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McKinsey & Company reports on how B2B companies can improve the customer experience through digitization.

The CMO Survey

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Duke’s semi-annual survey of top marketers tracks marketing analytics, B2B and B2C marketing spending plans, the challenges of social media, marketing organization, average marketer tenure, and more.

B2B Marketers Optimistic About 2017 Budgets

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B2B International surveyed B-to-B marketers about their marketing budgets, business challenges and top strategies to improve market share.

B2B Brand Strategy

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Spencer Brenneman surveyed 150 B2B marketing executives and found that they expect to invest more in their brand strategies over the next five years.The study found that increased spending led to higher sales and additional customers.

State of B2B Digital Marketing

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DemandWave queried B2B marketers about their top digital marketing goals and challenges, spending plans, tactics, metrics and trends.