Collaborator. Associate. Colleague.
(Call ’em what you like.)
With good partnerships, you can work miracles.

Establishing and maintaining partnerships is a critical part of agency life, and there are all sorts of ways we can help.

Our forums, committees, and councils gather professionals across agency types and specialities to discuss a broad array of topics. Need to discuss social engagement with like-minded marketing minds? Check. Have questions about branded content? We got that, too. And a whole lot more.

We can also help you network and learn at the same time, with seminars and workshops offered by our Learning & Development group.

View the latest from 4A’s Partners

Why Your Value Transcends Your Work

Research Services

Tim Williams of Ignition Consulting Group posits that agencies should compete on value rather than cost when responding to RFPs. He outlines some of the dimensions of value that would resonate with marketers such as responsiveness, speed to market, innovation and new technology.

Drive Ad Agency New Business With a PR Plan

Research Services

Don Beehler, a public relations consultant to advertising agencies, provides PR tips and tactics to create a public relations plan for your agency.

Western New Business Committee (June 8, 2016) – Casey Burnett (The Burnett Collective)

In this June 8, 2016 presentation to the 4A’s Western New Business Committee, Casey Burnett (The Burnett Collective) described his new consultancy, which is focusing on several interesting new approaches that will be of interest to the new business community.

New Business Tools: 2016 Report

This survey from Mirren and RSW/US focuses on the effectiveness of different tools that agency executives use to support their new business efforts. It covers the following tools: social media, social media monitoring, CRM/contact management software, research services, prospect/contact list building software, SEO tools, email marketing services, inbound marketing platforms,  project management /collaboration software, meeting/web […]

New Business Activity and Resources Survey Report

The 4A’s 2016 New Business Activity & Resources Survey Report provides members with relevant new business related benchmarks and information.

How to Create An Ideal Client Profile

Research Services

AgencyPost explains how to develop an ideal client profile and how it can be used to inform your agency’s marketing activities.

The 4A’s Reveals Winners of the 2016 Partner Awards

Marketing & Communications

The 4A’s closed the first day of its flagship conference, Transformation, by unveiling the winners of the second annual 4A’s Partner Awards, which recognize creative excellence that can only be achieved through meaningful collaboration.

Critical New Business Decisions and Lessons Learned

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Critical New Business Decisions and Lessons Learned by Mark Goldstein, CEO, Eleven LLC.

Webinar: Why Clients Do What They Do

In this webinar, held on February 2, 2016, client procurement and client/agency consultant John Gleason shares his perspective with the 4A’s new business community.

ANA/4A’s Agency Reviews for Project Work Guidance Considerations

An ANA/4A’s task force has developed ANA/4A’s Agency Reviews for Project Work Guidance Considerations, a white paper that provides clients and agencies with principles to help optimize the review process for project assignments.

4A’s Task Force Issues ‘Transparency Guiding Principles of Conduct’

Media Services

The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.

Agency New Business Thought Leader Survey Report

In this RSW/US report, read what agency new business thought leaders asked and how agency principals responded regarding: Where inbound fits into the new business process Overall effectiveness of agency positioning How agencies handle the buying process during wins and losses The state of marketing automation for new business.

The State of the Agency Business in 17 Charts

Research Services

Agency Post pulled together 17 insightful charts on the current state of the agency business. Learn more about the trends in new business, client relationships, and the marketing needs of clients.

Webinar: Mark Goldstein – Critical New Business Decisions and Lessons Learned

In this November 3, 2015 webinar, former new business committee member Mark Goldstein discussed the critical decisions that determine how successful you’ll be in new business — and why most agencies neglect making the right calls.

The 8 Essential Elements of an Annual New Business Plan

Research Services

HubSpot lists eight points to consider when constructing your agency new business plan.