Collaborator. Associate. Colleague.
(Call ’em what you like.)
With good partnerships, you can work miracles.

Establishing and maintaining partnerships is a critical part of agency life, and there are all sorts of ways we can help.

Our forums, committees, and councils gather professionals across agency types and specialities to discuss a broad array of topics. Need to discuss social engagement with like-minded marketing minds? Check. Have questions about branded content? We got that, too. And a whole lot more.

We can also help you network and learn at the same time, with seminars and workshops offered by our Learning & Development group.

View the latest from 4A’s Partners

Getting Creative

Research Services

Speculative creative may be an industry staple, but it’s still a divisive issue. Here are some ground rules to use in the event a brand requires spec work for a pitch.

Globality Webinar with Porter Gale (Q4 Western New Business Committee)

Globality’s Porter Gale participated in the West Region New Business Committee meeting on November 17, at Eleven in San Francisco, to share observations on the agency search process and provide committee members with information related to Globality’s web-based agency search platform (

2016 RSW/US Agency New Business Report

The 2016 RSW/US Agency New Business Report explores the challenges and opportunities for new business from both the agency and marketer’s perspective. Topics covered include staffing for new business development, AOR vs. project work, new business marketing tools and more.

Webinar: Q4 New Business Committee – Webinar with Agency Spotter Co-Founder Brian Regienczuk

In this webinar, Agency Spotter CEO and Co-Founder Brian Regienczuk shares findings and key learning from Agency Spotter’s Agency Search Trends Report. The presentation was originally delivered at the Q4 meeting of the 4A’s New Business Committee.

Calling All Creative Collaborators: 4A’s Opens Entries for 2017 Partner Awards

Marketing & Communications

Calling All Creative Collaborators: 4A’s Opens Entries for 2017 Partner Awards

What’s Top of Mind for Clients Right Now – Especially Regarding New Business

Search Consultants Joanne Davis and Dan Wald shared their perspectives on the state of client needs, wants and priorities, and also share the key findings from their recent survey report during August 7, 2016 New Business >>>Download presentation: What’s Top of Mind for Clients Right Now – Especially Regarding New Business

Why Your Value Transcends Your Work

Research Services

Tim Williams of Ignition Consulting Group posits that agencies should compete on value rather than cost when responding to RFPs. He outlines some of the dimensions of value that would resonate with marketers such as responsiveness, speed to market, innovation and new technology.

Drive Ad Agency New Business With a PR Plan

Research Services

Don Beehler, a public relations consultant to advertising agencies, provides PR tips and tactics to create a public relations plan for your agency.

Western New Business Committee (June 8, 2016) – Casey Burnett (The Burnett Collective)

In this June 8, 2016 presentation to the 4A’s Western New Business Committee, Casey Burnett (The Burnett Collective) described his new consultancy, which is focusing on several interesting new approaches that will be of interest to the new business community.

New Business Activity and Resources Survey Report

The 4A’s 2016 New Business Activity & Resources Survey Report provides members with relevant new business related benchmarks and information.

How to Create An Ideal Client Profile

Research Services

AgencyPost explains how to develop an ideal client profile and how it can be used to inform your agency’s marketing activities.

The 4A’s Reveals Winners of the 2016 Partner Awards

Marketing & Communications

The 4A’s closed the first day of its flagship conference, Transformation, by unveiling the winners of the second annual 4A’s Partner Awards, which recognize creative excellence that can only be achieved through meaningful collaboration.

Critical New Business Decisions and Lessons Learned

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Critical New Business Decisions and Lessons Learned by Mark Goldstein, CEO, Eleven LLC.

Webinar: Why Clients Do What They Do

In this webinar, held on February 2, 2016, client procurement and client/agency consultant John Gleason shares his perspective with the 4A’s new business community.

ANA/4A’s Agency Reviews for Project Work Guidance Considerations

An ANA/4A’s task force has developed ANA/4A’s Agency Reviews for Project Work Guidance Considerations, a white paper that provides clients and agencies with principles to help optimize the review process for project assignments.