Leadership

Enabling your team. Heading the charge. Fostering greatness in every project.
Yup, you’re a leader. But you don’t have to go it alone.

Current and future leaders: We have a wide variety of resources to help you and your teams maximize their success.

In addition to white papers, POV’s, and guidance directives, our Management Services group offers individual consultations for members. Call them up and they’ll help you tackle your toughest management challenges.

4A’s Learning & Development offers myriad webinars, workshops, and other educational opportunities across a broad range of topics. From ELP programs to soft skill refreshers, they can help you get the practical experience you crave.

Now, go forth and use your powers for awesome.

Hot Leadership Themes

Transparency

Over the last year transparency, particularly in media buying practices, has become a topic of great interest and debate within the industry. You’ll find all the 4A’s most recent information here.

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Industry Advocacy & Government Relations

The 4A’s Washington, D.C. bureau works continuously to represent and advocate for our industry at all levels of government.

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Women & Diversity

The 4A’s has long been a champion of gender equality and diversity in advertising. From training opportunities to content series and surveys, our efforts continue with renewed focus.

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ELP – Executive Leadership Program

The 4A’s Executive Leadership Program offers new and emerging agency executive leaders the opportunity to hone their leadership skills by experiencing the direct impact of their decisions on the viability of the business.

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Planners and account handlers, here’s a little feedback on feeding back

Research Services

A strategist weighs in on the creative development process and when it’s appropriate for planners and account people to provide feedback.

20th CEO Survey: 20 Years Inside the Mind of the CEO …What’s Next?

Research Services

In PwC’s 20th CEO survey, nearly 1,400 business leaders from 79 countries share their views on how globalization and technology have impacted growth, talent, trust and society.

The Surprising Benefits of Failure

Third Party Content

To foster a culture of growth in your agency, Think with Google recommends celebrating mistakes by implementing quarterly failure reports.

2017 RSW/US New Year Outlook

The RSW/US New Year Outlook Survey Report explores challenges in the business, spending expectations, the impact of marketing technology, and increases in the use of house agencies and project work. Two different and often opposing perspectives are offered from the agency and marketer sides.

The Brief: How to Resurrect the Perfect Style

Research Services

Daniel Ward-Murphy, Strategy Director at Salad Creatives, outlines the elements of a good brief.

What Branded Content Means to the Future of Your Agency

Research Services

Executives from creative, media, PR agencies and a production company share their views on the importance of producing quality branded content quickly and affordably.

CMO Role Expands With Rising Marketing Budgets

Research Services

This Forbes article reports on Gartner’s 2016-17 CMO Spend Survey and the CMO’s expanding role into digital commerce, customer experience, innovation sales and IT. Marketing budgets have risen for three years in a row and is now predicted to be at 12% of revenue for 2016-2017.

2017 Tech Trend Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising and public relation industry, as well as other sectors, in the year ahead.

Digital Trends 2017

Marketing & Communications

A snapshot of the Top 5 Digital Trends to watch for in 2017

4A’s 2016 Year In Review (Page Two)

The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year,

4A’s 2016 Year In Review

The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year.

Video: Highlights of Transformation 2016

View a quick and exciting synopsis of Transformation 2016.

Agencies: Sign Up to Host a MAIP Fellow Today

Diversity Initiatives

Agencies: Are you interested in participating in the 4A’s Multicultural Advertising Intern Program? The deadline for signing up is January 20th.

Rethinking the Role of the Strategist

Research Services

Debi Blizard, a senior strategist at Sylvain Labs, says the strategist can no longer rely just on insights from research, anthropology and culture, but now must be a futurist too.

The Evolution of the Strategic CMO

Research Services

In this infographic, the CMO Council illustrates the expectations, frustrations, and potential of today’s CMO.