Leadership

Enabling your team. Heading the charge. Fostering greatness in every project.
Yup, you’re a leader. But you don’t have to go it alone.

Current and future leaders: We have a wide variety of resources to help you and your teams maximize their success.

In addition to white papers, POV’s, and guidance directives, our Management Services group offers individual consultations for members. Call them up and they’ll help you tackle your toughest management challenges.

4A’s Learning & Development offers myriad webinars, workshops, and other educational opportunities across a broad range of topics. From ELP programs to soft skill refreshers, they can help you get the practical experience you crave.

Now, go forth and use your powers for awesome.

Hot Leadership Themes

Transparency

Over the last year transparency, particularly in media buying practices, has become a topic of great interest and debate within the industry. You’ll find all the 4A’s most recent information here.

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Industry Advocacy & Government Relations

The 4A’s Washington, D.C. bureau works continuously to represent and advocate for our industry at all levels of government.

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Women & Diversity

The 4A’s has long been a champion of gender equality and diversity in advertising. From training opportunities to content series and surveys, our efforts continue with renewed focus.

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ELP – Executive Leadership Program

The 4A’s Executive Leadership Program offers new and emerging agency executive leaders the opportunity to hone their leadership skills by experiencing the direct impact of their decisions on the viability of the business.

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5 Questions for: Peter Mitchell, President of SFW

4A's Member

What does the future hold for SFW and the ad industry? Just ask Peter Mitchell.

New World Talent Survey 2017

Research Services

More than 600 C-suite executives from media, marketing, advertising and tech companies around the globe participated in this Lighthouse Company survey.

5 Questions for Wunderman Health’s Deborah Furey

4A's Member

  The 4A’s is asking business gurus to answer five important questions affecting the industry. Here, Deborah Furey, Senior Vice President of Strategy & Analytics for Wunderman Health, takes her turn providing the answers What’s the biggest challenge or opportunity facing the ad industry right now? Share of customers’ and consumers’ minds. In this arena, personal is […]

This is Adland ’17: Gender and Ethnicity

Research Services

This is the second survey by Campaign and the IPA on gender and ethnicity in UK advertising agencies.

20th CEO Survey: 20 Years Inside the Mind of the CEO …What’s Next?

Research Services

In PwC’s 20th CEO survey, nearly 1,400 business leaders from 79 countries share their views on how globalization and technology have impacted growth, talent, trust and society.

The Surprising Benefits of Failure

Third Party Content

To foster a culture of growth in your agency, Think with Google recommends celebrating mistakes by implementing quarterly failure reports.

2017 RSW/US New Year Outlook

The RSW/US New Year Outlook Survey Report explores challenges in the business, spending expectations, the impact of marketing technology, and increases in the use of house agencies and project work. Two different and often opposing perspectives are offered from the agency and marketer sides.

What Branded Content Means to the Future of Your Agency

Research Services

Executives from creative, media, PR agencies and a production company share their views on the importance of producing quality branded content quickly and affordably.

MMG International Media 2017

Research Services

M&M Global shares results of its survey on key developments in the media and advertising business in 2016 and what’s ahead for 2017.

CMO Role Expands With Rising Marketing Budgets

Research Services

This Forbes article reports on Gartner’s 2016-17 CMO Spend Survey and the CMO’s expanding role into digital commerce, customer experience, innovation sales and IT. Marketing budgets have risen for three years in a row and is now predicted to be at 12% of revenue for 2016-2017.

2017 Tech Trend Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising and public relation industry, as well as other sectors, in the year ahead.

Digital Trends 2017

Marketing & Communications

A snapshot of the Top 5 Digital Trends to watch for in 2017

4A’s 2016 Year In Review (Page Two)

The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year,

4A’s 2016 Year In Review

The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year.

Video: Highlights of Transformation 2016

View a quick and exciting synopsis of Transformation 2016.