On Wednesday, August 12th from 3:00-4:30 pm EDT the 4A’s held their Covid-19 RTO Virtual Conference along with Bo Mitchell, President of 911 Consulting, a leading expert in the field of Emergency Response which proved to be an extremely enlightening and beneficial virtual conference for all that attended.    When the 4A’s met with our […]

As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

The 4As Agency Financial Committee held a roundtable meeting on May 27, 2020. View the webinar deck here.

Tim Williams of Ignition Consulting Groups highlights recent agency website trends that you should NOT follow!

4As discussion that was held on Friday, April 24, 2020, with Candice Kersh, Partner, Frankfurt Kurnit Klein & Selz Ira M. Shepard, Counsel, Saul Ewing Arnstein & Lehr Mr. Shepard and Ms. Kersh held a community discussion that included the most-recent modifications of the previous SAG-AFTRA Letter of Adherence (“LOA”), the new working rules of […]

4A’s discussion with member agency legal counsel held April 22, 2020. Guest speakers: Ben Chapman, Publicis Re:Sources USA Legal team provides an overview on solvency/bankruptcy concerns during the COVID-19 pandemic Zev Parnass, Publicis Re:Sources USA Legal team provides an overview on creative/production concerns during the COVID-19 pandemic    

As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

Marsha Appel, former SVP, 4A’s Research looks at the history of house agencies to gain perspective on the current era of in-housing.

4A’s Releases Report on Adapting Your Business to Change for Today and Tomorrow   The 4A’s today releases The Quantum Age of Marketing: How to Future-Make Yourself and Your Business In An Era of Rapid Change. In today’s “quantum age of marketing,” the advances of technology are rapidly evolving, impacting every area of our lives […]

The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.

Marsha Appel, former SVP, 4A’s Research uses her expertise in government data to examine the most current employment data for advertising, marketing, and public relations firms to rank the top cities for agency employment. Reasons behind changes in rankings, impact of the recession, and a look towards the future of agency employment are included in this article

This presentation was delivered to the 4A’s Large & Media Agency Finance Committees on February 27, 2019 by Tracey Shirtcliff, CEO of The Virtu Group.

The negotiation of satisfactory terms for a new Collective Bargaining Agreement (CBA) to replace the CBA that expires on March 31, 2019 is an important undertaking for both agencies and advertisers.

By Marla Kaplowitz President & CEO, 4A’s “Strength lies in differences, not in similarities.” —Stephen R. Covey This month, Ad Age published its 2019 list of the Best Places to Work. Kudos to all the agencies that made the list, recognized for their commitment to their people with the breadth of their offerings regarding benefits, inclusion and employee development. As […]

The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.