Leadership

Enabling your team. Heading the charge. Fostering greatness in every project.
Yup, you’re a leader. But you don’t have to go it alone.

Current and future leaders: We have a wide variety of resources to help you and your teams maximize their success.

In addition to white papers, POV’s, and guidance directives, our Management Services group offers individual consultations for members. Call them up and they’ll help you tackle your toughest management challenges.

4A’s Learning & Development offers myriad webinars, workshops, and other educational opportunities across a broad range of topics. From ELP programs to soft skill refreshers, they can help you get the practical experience you crave.

Now, go forth and use your powers for awesome.

Hot Leadership Themes

Transparency

In recent months, transparency, particularly in media buying practices, has become a topic of great interest and debate within the industry. You’ll find all the 4A’s most recent information here.

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Industry Advocacy & Government Relations

The 4A’s Washington, D.C. bureau works continuously to represent and advocate for our industry at all levels of government.

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Women & Diversity

The 4A’s has long been a champion of gender equality and diversity in advertising. From training opportunities to content series and surveys, our efforts continue with renewed focus.

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ELP – Executive Leadership Program

The 4A’s Executive Leadership Program offers new and emerging agency executive leaders the opportunity to hone their leadership skills by experiencing the direct impact of their decisions on the viability of the business.

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This is Adland ’17: Part 1: Gender

Research Services

This is the second survey by Campaign and the IPA on gender in UK advertising agencies. See how the industry has fared since the first survey was launched a year ago.

2017 Tech Trend Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising and public relation industry, as well as other sectors, in the year ahead.

Digital Trends 2017

Marketing & Communications

A snapshot of the Top 5 Digital Trends to watch for in 2017

4A’s 2016 Year In Review (Page Two)

The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year,

4A’s 2016 Year In Review

The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year.

Video: Highlights of Transformation 2016

View a quick and exciting synopsis of Transformation 2016.

Agencies: Sign Up to Host a MAIP Fellow Today

Diversity Initiatives

Agencies: Are you interested in participating in the 4A’s Multicultural Advertising Intern Program? The deadline for signing up is January 20th.

The Evolution of the Strategic CMO

Research Services

In this infographic, the CMO Council illustrates the expectations, frustrations, and potential of today’s CMO.

When I Think About 2017, This is What Keeps Me Up at Night…

4A's Member

Read about one agency exec is thinking about as 2017 approaches

Looking Ahead to 2017: Digital Transformation

4A's Member

People are the essential ingredient when it comes to adapting to digital transformation.

4A’s Council Report: Kansas City

Agency Relations & Membership

Attorney Candice Hersh reviews the latest challenges in Master Service Agreements

Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

What Makes a Great Digital Marketing Brief?

Research Services

Agency Spotter asked three agency thought leaders to outline what are the top things they look for in a digital marketing brief and what to avoid.

How VR and AR Will Reshape Media

Training & Development

If creative shops can’t keep up with the changes, then publishers like The New York Times, Condé Nast and Disney will fill the void.

The Talent Benefit of Specialization

4A's Member

How has narrowing the agency’s focus helped with staff acquisition and retention?