Leadership

Enabling your team. Heading the charge. Fostering greatness in every project.
Yup, you’re a leader. But you don’t have to go it alone.

Current and future leaders: We have a wide variety of resources to help you and your teams maximize their success.

In addition to white papers, POV’s, and guidance directives, our Management Services group offers individual consultations for members. Call them up and they’ll help you tackle your toughest management challenges.

4A’s Learning & Development offers myriad webinars, workshops, and other educational opportunities across a broad range of topics. From ELP programs to soft skill refreshers, they can help you get the practical experience you crave.

Now, go forth and use your powers for awesome.

Hot Leadership Themes

Transparency

Over the last year transparency, particularly in media buying practices, has become a topic of great interest and debate within the industry. You’ll find all the 4A’s most recent information here.

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Industry Advocacy & Government Relations

The 4A’s Washington, D.C. bureau works continuously to represent and advocate for our industry at all levels of government.

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Women & Diversity

The 4A’s has long been a champion of gender equality and diversity in advertising. From training opportunities to content series and surveys, our efforts continue with renewed focus.

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ELP – Executive Leadership Program

The 4A’s Executive Leadership Program offers new and emerging agency executive leaders the opportunity to hone their leadership skills by experiencing the direct impact of their decisions on the viability of the business.

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4A’s Releases Agency Hourly Labor Billing Rate Report

Marketing & Communications

This report reveals that 2016 labor billing rates in the advertising industry are generally higher than those in 2014. Findings of this report include industry-wide guidance on market based labor rates.

Creative Monitoring Services

Research Services

Check out this list of creative monitoring services compiled by Research Services.

Outlook for Agency Holding Companies

Brian Wieser of Pivotal Research Group provides perspective on the outlook for agency holding companies. His analysis cites risks for agency holding companies including slowing business growth among clients, squeezing fees and competition from consultants.

R/GA on Disrupting Your Own Agency Business Model

Bob Greenberg and a panel of R/GA senior executives provide the key components of the disrupter’s playbook. In this 45 minute video presentation they describe how they constantly reinvent their agency model. This is an inside view of their agency’s six piece model which includes: ventures, consulting, agency, intellectual property, connected spaces and studios.

The SoDA Report 2017

Research Services

SoDA and Forrester feature research on digital spending trends, adoption of emerging technologies, perspectives on the future of digital, and evolving priorities for both agency leaders and brand marketers.

Breaking the Glass Ceiling: How Does the Owler Community Perceive Women in Power?

Research Services

An analysis of over 3,700 U.S. companies on Owler revealed that women account for only 5.6 percent of CEOs. In this article, Owler provides key stats by public companies, private companies, and approval ratings for female vs male CEOs.

National CEO Likeability Study

Research Services

Check out this site to see the results of Owler’s first report on the most likeable CEOs in the USA ranked by their peers. It includes a breakout by city and by industry, such as Marketing & Creative Agencies, Tech, Consulting & Business Services, and 22 more.

4A’s Transformation | Monday April 3, 2017 — What is the Agency of the Future?

Conferences

From small independents, to integrated mid-sized agencies to mega global media players, everyone wants to have the most efficient, successful and innovative agency model for the future. Agencies of different shapes and sizes debate who’s got the winning formula.

The State of Agency Business Development

Advertiser Perceptions partnered with the 4A’s to query marketers on the current state of the advertising agency business. 77% of respondents believe the role of lead agency is important. Some highlights from the survey include: Agency search methods Agency selection criteria and decision makers Client relationship preferences Marketer procurement practices Emerging agency trends

Advertisers seek closer relationships with fewer suppliers, finds new ISBA/OLIVER study

Research Services

A survey from the ISBA in the UK revealed that advertisers are increasingly shifting from external agencies to in-house and on-site agencies.

These 4 Atlanta Agencies United to Promote Diversity and Inclusion in Their Hometown

Third Party Content

Advertising for Change coalition wants to help the city stand out.

This Ad Agency Bucked Industry Trends and Acquired a Consultancy

Third Party Content

Kansas City’s Barkley bought nearby XperienceLab

5 Questions for: John Sampogna of Wondersauce

4A's Member

John Sampogna, Co-CEO and founding partner of Wondersauce shares his thoughts on the challenges and opportunities facing agencies.

The CMO Survey

Research Services

Duke’s semi-annual survey of top marketers tracks marketing analytics, B2B and B2C marketing spending plans, the challenges of social media, marketing organization, average marketer tenure, and more.

5 Questions for: Rick Eiserman of Engine Group

4A's Member

We’re asking member-agency leaders to answer the same five questions about the state of the ad industry in our 5 Questions for … series. Here Rick Eiserman, North American CEO of global marketing services network Engine Group shares his views.