Insights

Singing in the shower. Playing Candy Crush on the bus. In the middle of a conference call.
Inspiration doesn’t just happen. You’ve got to feed your brain.

And we’ve got some amazing chefs.

Our Research team is the best in the business. In addition to posting the latest and greatest advertising data on our site, they serve up customized reports to our members on everything from a breakdown of digital ad spending to the Millennial obsession with craft beer. So give them a call and savor some artisanal brain-food.

Bon appétit!

Hot Topics

4A’s Research Insights Newsletter

Prepared by 4A’s Research Services, this popular quarterly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.

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Whitepapers

The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.

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Accounts in Transition Q3 2023

The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity.  

Accounts in Transition Q2 2023

The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity.  

Accounts in Transition Q1 2023

The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity.  

2023 Holiday Survey

Deloitte’s annual holiday survey examines shopping and travel trends, as well as how this year’s concerns over inflation are impacting decisions.

2023 Holiday Outlook

PwC’s annual report examines holiday shopping, travel habits, planned spending and budgets, and more.

Building Guardrails for Child-Directed Advertising and Privacy in the Metaverse

The BBB National Programs Metaverse Working Group has recently developed new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. The Metaverse Guardrails released by the BBB National Programs’ Children’s Advertising Review Unit (CARU) provide actionable recommendations and best practices intended to help companies Develop metaverse experiences directed to children; Comply with existing advertising and […]

The Cost of Loneliness

The Li.st Berlin Cameron, and  Benenson Strategy Group worked together on research to find the hidden costs of loneliness for women at work. 

Video Currency vs. Video Measurement |

Currency and measurement are two distinct concepts in the context of advertising. Currency refers to the form of payment used to buy ad space or time, while measurement refers to the process of evaluating the performance and success of an ad campaign using various metrics. Both currency and measurement are crucial but distinct elements to […]

Sustainable Performance in Advertising |

The advertising industry has begun to share ways in which agencies and marketers can make adjustments to their media practices to make them more sustainable. This can be achieved through a combination of tactical measures, as well as implementing systemic transformations to address the environmental challenges at hand.  At the same time, agencies are now […]

2024 Healthcare Marketing Trends

Smith + Jones highlights six healthcare marketing strategies, tactics, and innovations hospitals and health systems need to leverage to be successful.

The 2024 State of IT

Spiceworks and Aberdeen Strategy & Research surveyed North American and European technology buyers to find out tech budgets and 2024 trends.

Constant Companion | Week in the Life of a Young Person’s Smartphone Use

Common Sense examines smartphone usage of young people aged 11-17. 

State of the Wine Industry in 2023

Silicon Valley Bank’s annual report highlights wine industry predictions, consumer generational trends, advertising & promotions, sales trends, and more.

Agency Guidance for Evaluating MFA Websites

Made For Arbitrage (MFA) websites, also known as Made For Advertising websites, are created for the sole purpose of generating revenue through ad sales. While MFA websites may present superficial appeal for advertisers, closer scrutiny reveals that they often deliver minimal to no value, and in fact, create an adverse consumer experience due to low-quality […]

UNWTO International Tourism Highlights

The World Tourism Organization provides statistics and trends in international travel, top destinations, top spenders, and COVID’s impact on the tourism indsutry.