Insights

Singing in the shower. Playing Candy Crush on the bus. In the middle of a conference call.
Inspiration doesn’t just happen. You’ve got to feed your brain.

And we’ve got some amazing chefs.

Our Research team is the best in the business. In addition to posting the latest and greatest advertising data on our site, they serve up customized reports to our members on everything from a breakdown of digital ad spending to the Millennial obsession with craft beer. So give them a call and savor some artisanal brain-food.

Bon appétit!

Hot Topics

4A’s Research Insights Newsletter

Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.

Learn More

Whitepapers

The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.

Learn More

Accounts in Review: 2017 First Quarter

The 4A’s “Accounts in Review” analysis compiles information on publicly reported account review activity. The description of the “Accounts in Review” analysis and the link to the report covering the first quarter of 2017 is provided here.

Annual Report of the Grocery Industry

Research Services

Progressive Grocer’s annual report surveys retail executives about the state of the retail food industry.

What’s Next in Tech?

Research Services

Nielsen explores emerging technology and its impact on the business landscape in the next five years. Learn about tech adoption, nine trends to know about, and how tech will play out in ten geographical regions around the world.

North American Camping Report

Research Services

Cain Consulting Group and Kampground of America details the camping habits and preferences of North American campers.

The Road to a Smarter Shelf: How Barilla Connected Sales Planning to Seamless Shelf Execution

Research Services

Nielsen examines challenges in shelf distribution in grocery retail and strategies to improve the process in this report. It also includes a case study of Barilla pasta’s path to success.

Taking Stock with Teens

Research Services

Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.

Gen Z: A Look Inside Its Mobile-First Mindset

Third Party Content

Think with Google shares new insights to help marketers better understand Gen Z and their behaviors in this report series.

Luxury E-Commerce Evolution

Research Services

Fung Global Retail & Technology analyzes the rise of multibrand, online pure-play luxury goods retailers in this global report. Find out more about the strategic operations of the top players, ten reasons for growth in the sector, future competition, and more.

Planning & Progress Study 2017

Research Services

Click to download this report from Northwestern Mutual to learn Americans’ attitudes and behaviors towards money, financial decision making, and issues impacting their long-term financial security.

Global 500 2017

Research Services

Brand Finance determines the world’s most powerful and the most valuable brands in this annual global report. Rankings by industry and country are available.

Builder: Brand Use Study

Research Services

Hanley Wood’s annual survey of the top brands in multiple categories used by professional builders.

The Travel & Tourism Competitiveness Report 2017: Paving the Way for a More Sustainable and Inclusive Future

Research Services

The World Economic Forum ranks 136 countries on how capable they are at delivering sustainable, economic, and societal benefits through their travel and tourism sector. Spain came in at #1 and the U.S. at #6.

The Future of Gig Work is Female

Research Services

Hyperwallet examines women’s journeys in the gig economy while offering insights into issues and challenges, including wage disparity, availability of benefits, financial stability, and even social support and public perceptions of female gig workers.

Consumer Financial Literacy Survey

Research Services

The National Foundation for Credit Counseling provides a look at financial literacy of consumers in this annual survey.

New Product Pacesetters

Research Services

IRI reveals the top new CPG products of 2016 and provides insights into the factors that led to their success.