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Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.Learn More
The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.Learn More
The 4A’s “Accounts in Review” analysis compiles information on publicly reported account review activity. The description of the “Accounts in Review” analysis and the link to the report covering the first quarter of 2017 is provided here.
Progressive Grocer’s annual report surveys retail executives about the state of the retail food industry.
Nielsen explores emerging technology and its impact on the business landscape in the next five years. Learn about tech adoption, nine trends to know about, and how tech will play out in ten geographical regions around the world.
Cain Consulting Group and Kampground of America details the camping habits and preferences of North American campers.
Nielsen examines challenges in shelf distribution in grocery retail and strategies to improve the process in this report. It also includes a case study of Barilla pasta’s path to success.
Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.
Think with Google shares new insights to help marketers better understand Gen Z and their behaviors in this report series.
Fung Global Retail & Technology analyzes the rise of multibrand, online pure-play luxury goods retailers in this global report. Find out more about the strategic operations of the top players, ten reasons for growth in the sector, future competition, and more.
Click to download this report from Northwestern Mutual to learn Americans’ attitudes and behaviors towards money, financial decision making, and issues impacting their long-term financial security.
Brand Finance determines the world’s most powerful and the most valuable brands in this annual global report. Rankings by industry and country are available.
Hanley Wood’s annual survey of the top brands in multiple categories used by professional builders.
The World Economic Forum ranks 136 countries on how capable they are at delivering sustainable, economic, and societal benefits through their travel and tourism sector. Spain came in at #1 and the U.S. at #6.
Hyperwallet examines women’s journeys in the gig economy while offering insights into issues and challenges, including wage disparity, availability of benefits, financial stability, and even social support and public perceptions of female gig workers.
The National Foundation for Credit Counseling provides a look at financial literacy of consumers in this annual survey.
IRI reveals the top new CPG products of 2016 and provides insights into the factors that led to their success.