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The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.Learn More
NRF and IBM explores the technology preferences of Gen Z, their influence on household spending, and relationships with brands in this report. An infographic is available with highlights.
Houzz surveys homeowners who are planning, in the middle of, or have recently completed a kitchen renovations to learn current trends, including reasons for renovating, budgets, popular design features, and more.
This snapshot from the Consumer Financial Protection Bureau focuses on the student loan debt of consumers 60+, why they have such debt, and how it’s impacting their financial security later in life.
The Future Today Institute forecasts emerging technology trends that will influence the advertising and public relation industry, as well as other sectors, in the year ahead.
A snapshot of the Top 5 Digital Trends to watch for in 2017
The OAG ranks airlines and airports around the world by on-time performance in this annual report.
Nielsen provides a global snapshot of some of the world’s leading sports in 2016, as well as insights into sports fans.
WalletHub’s quarterly report tracks interest rates, rewards, fees, and consumer complaints across the credit card landscape.
Nielsen highlights the differences in media usage by age, ethnicity, and income level. This quarter’s report profiles moms, both stay-at-home and working, and examines their media habits.
The Financial Brand ranks the top banks and credit unions on Facebook, Twitter, and YouTube by likes, followers, and views.
Check out this 2017 trend report series from GSW and inVentiv Health Communications. Gain insight into the top trends for healthcare, brand communication, consumers, and digital.
Synchrony Financial looks at the consumer path to purchase for major purchases.
Learn who does their holiday shopping online, how much they plan to spend, most wanted gifts, what influences their shopping decisions, and more in this report from the IAB.
This biannual report from Integra Realty Resources provides an overview of the Caribbean hotel industry, along with tourism statistics and insights by island.
Explore the use of mobile devices in the travel planning and booking process in this report from Destination Analysts. Topics include travel expectations and spending for 2017, dependence on mobile phones, what keeps Americans from traveling, and more.