Insights

Singing in the shower. Playing Candy Crush on the bus. In the middle of a conference call.
Inspiration doesn’t just happen. You’ve got to feed your brain.

And we’ve got some amazing chefs.

Our Research team is the best in the business. In addition to posting the latest and greatest advertising data on our site, they serve up customized reports to our members on everything from a breakdown of digital ad spending to the Millennial obsession with craft beer. So give them a call and savor some artisanal brain-food.

Bon appétit!

Hot Topics

4A’s Research Insights Newsletter

Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.

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Whitepapers

The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.

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Uniquely Gen Z

Research Services

NRF and IBM explores the technology preferences of Gen Z, their influence on household spending, and relationships with brands in this report. An infographic is available with highlights.

Kitchen Trends Study

Research Services

Houzz surveys homeowners who are planning, in the middle of, or have recently completed a kitchen renovations to learn current trends, including reasons for renovating, budgets, popular design features, and more.

Snapshot of Older Consumers and Student Loan Debt

Research Services

This snapshot from the Consumer Financial Protection Bureau focuses on the student loan debt of consumers 60+, why they have such debt, and how it’s impacting their financial security later in life.

2017 Tech Trend Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising and public relation industry, as well as other sectors, in the year ahead.

Digital Trends 2017

Marketing & Communications

A snapshot of the Top 5 Digital Trends to watch for in 2017

Punctuality League 2016

Research Services

The OAG ranks airlines and airports around the world by on-time performance in this annual report.

World Sports Review

Research Services

Nielsen provides a global snapshot of some of the world’s leading sports in 2016, as well as insights into sports fans.

Credit Card Landscape Report

Research Services

WalletHub’s quarterly report tracks interest rates, rewards, fees, and consumer complaints across the credit card landscape.

The Nielsen Total Audience Report

Research Services

Nielsen highlights the differences in media usage by age, ethnicity, and income level. This quarter’s report profiles moms, both stay-at-home and working, and examines their media habits.

Power 100 Social Media Database

Research Services

The Financial Brand ranks the top banks and credit unions on Facebook, Twitter, and YouTube by likes, followers, and views.

2017 Trends

Research Services

Check out this 2017 trend report series from GSW and inVentiv Health Communications. Gain insight into the top trends for healthcare, brand communication, consumers, and digital.  

Fifth Annual Major Purchase Consumer Study

Research Services

Synchrony Financial looks at the consumer path to purchase for major purchases.

Online Holiday Shoppers and Digital Influence

Research Services

Learn who does their holiday shopping online, how much they plan to spend, most wanted gifts, what influences their shopping decisions, and more in this report from the IAB.

Caribbean Market Update: 2016 Annual Report

Research Services

This biannual report from Integra Realty Resources provides an overview of the Caribbean hotel industry, along with tourism statistics and insights by island.

The State of the American Traveler: The Mobile Edition

Research Services

Explore the use of mobile devices in the travel planning and booking process in this report from Destination Analysts. Topics include travel expectations and spending for 2017, dependence on mobile phones, what keeps Americans from traveling, and more.