Transformation Archives

Find out what you missed and relive the highlights of previous Transformation conferences in this section.

At Transformation, leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.

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Developing Senior Management & Transitioning Leadership |

4A’s Management Practitioners Forum (Monday, March 22, 2015) – Developing Senior Management & Transitioning Leadership moderated by Andrew Graff, CEO, Allen and Gerritsen. Panelists include Joe Grimaldi, Chairman at Mullen, Matt Williams, CEO at The Martin Agency, Jeff McCurry, President at St. John & Partners, and Gay Gaddis, CEO and Founder at T3.

Content Marketing: The Truth About Editorial Models |

4A’s Management Practitioners Forum (Monday, March 22, 2015) – Content Marketing: The Truth About Editorial Models moderated by Andrew Graff, CEO, Allen and Gerritsen. Panelists include Betsy Henning, CEO at Alling Henning & Associates (AHA), Jonah Bloom, Chief Strategy Officer at kbs+, Amy Worley, Managing Director, Channel Activation at VML, and Justin Rezvani, CEO & Founder at theAmplify.

The Digital Media Landscape – What You Should Know About Digital Media & Programmatic Buying |

4A’s Management Practitioners Forum (Monday, March 27, 2014) – Content Marketing: The Truth About Editorial Models moderated by Andrew Graff, CEO, Allen and Gerritsen.

Social Media – Transforming Brand Marketing |

4A’s Management Practitioners Forum (Monday, March 27, 2014) – Social Media – Transforming Brand Marketing by Gemma Craven, Executive Director, Social Customer Engagement, OgilvyOne.

New Era Brand Syndication, Where the Audience Has an Audience |

4A’s Management Practitioners Forum (Monday, March 27, 2014) – New Era Brand Syndication, Where the Audience Has an Audience by David Murphy, President, Team Detroit.

Digital Legal Affairs – What You Need to Know |

4A’s Management Practitioners Forum (Monday, March 27, 2014) – Digital Legal Affairs – What You Need to Know by Brian Heidelberger, Chair, Advertising, Marketing & Privacy Law Practice, Winston & Strawn.