Events

We love a good party! We also love helping our industry connect, engage, and develop its talent.

This section contains a wealth of resources, from upcoming training courses to national conferences, as well as highlights of past events, including videos, galleries and presentations.

Featured Events

4A’s Strategy Festival 2017

Come explore the new frontier in planning, where data and human insights come together to inspire.

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4A's 100th Anniversary

In honor of our 100th anniversary, we’re celebrating the people, agencies and ideas that drive the advertising business.

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4A's CreateTech 2017

Exploring the creative side of A.I. and the strategic territory being terraformed by A.I. technologies.

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All Upcoming Events

Engage Hispanics for Growth Bundle

Today, Hispanics are either fueling or hindering your client’s results. Learn easy ways to help clients quantify and tap that hidden source of incremental growth.

Engage Hispanics for Growth: 5 Questions to Assess Hispanic Impact

Do your clients know how much Hispanics can impact their ability to deliver results?
Come prepared to answer 5 questions about your clients’ business and walk away with a tool to talk to clients in specific terms about the importance of Hispanics to their quest for growth.

Digital Media Effectiveness: A Streamlined Test and Learn Approach

What problems exist that nobody is addressing? What could be added to (or taken from) your agency that would make it a better place to work, more profitable, more interesting or more efficient?

Engage Hispanics for Growth: 5 Ways to Quantify Your Hispanic Opportunity

Do your clients know how much incremental business they can generate by engaging Hispanics? Learn 5 ways to use secondary and internal sales data to estimate that dollar gain, to pique client’s interest and sell-in an incremental budget to pursue Hispanic initiatives.

Advanced New Business Strategy: Crafting a Performance-Based New Biz Plan

Ensure your agency has a detailed new business plan in place — focused on efficiently driving growth.

Digital Media Effectiveness: Implementing Agile Marketing and Personalization

What problems exist that nobody is addressing? What could be added to (or taken from) your agency that would make it a better place to work, more profitable, more interesting or more efficient?

Engage Hispanics for Growth: 7 Cost-Effective Ideas to Generate Insights

Even with a compelling financial business case, clients may not be willing to invest a lot on Hispanic market research, though it is critical to devising a winning Hispanic strategy. Learn about seven data sources to generate Hispanic insights and identify knowledge gaps to address.

2018 Launch for Leaders – Chicago – March

A new 2-day workshop that will prepare experienced managers for the next stage in their careers! The registration deadline is February 23, 2018.

Engage Hispanics for Growth: 3 Approaches to Engaging Hispanics

There seem to be many opinions on how to best engage Hispanics, which can be confusing to clients and lead to inaction. Learn the strategy, process and organization approaches for driving Hispanic relevance to help clients decide which one works best for them.

Advanced New Business Strategy: Turn Scope Creep Into a Revenue Opportunity

Scope creep is a serious challenge for most agencies. Clients are planning more of their work on the fly and becoming more reactive as they adjust their Scope of Work based on the needs of the moment. It doesn’t help that the digital channel actually encourages real-time optimization and spontaneity.

4A’s Executive Leadership Program – 2018 New York

The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed. Registration deadline is Friday, March 16th.

Advanced New Business Strategy: Turning Project-Based Clients Into Retainer-Based Clients

It’s no secret that project-based work is becoming the norm. However, building a business model and infrastructure around this client trend is a complex proposition. This session will outline how to capitalize on this fundamental industry shift.

4A’s Transformation 2018

At Transformation, leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas. Join us in Miami on April 8-11, 2018.

Mothers@Agencies: 2018 Summer Program

Mothers@Agencies is a multi-week virtual coaching program that targets agency mothers and helps them transform into leaders through a relatable, coach-led curriculum. Deadline to register for 2018 Summer Program is May 9, 2018.

Mothers@Agencies: 2018 Fall Program

Mothers@Agencies is a multi-week virtual coaching program that targets agency mothers and helps them transform into leaders through a relatable, coach-led curriculum. Deadline to register for 2018 Fall Program is August 22, 2018.