CreateTech Archives

CreateTech is a one-day conference exploring the challenges facing creative technologists. The conference aims to champion the confluence of creative and technology, and the critical role played by creative technologists in the current ad landscape.

CreateTech is both an annual conference and an ongoing 4A’s initiative, providing a forum for technologists and creatives working in advertising.

Together, we explore the cutting edge of technology and its influence on the advertising world—with themes such as artificial intelligence and creativity; making and thinking; ubiquitous intelligence; immersive storytelling; the rise of marketing technology systems; and innovation lab models.

Creative technologies define tomorrow’s advertising world—and we stand at the forefront.


History and Ongoing Mission

CreateTech launched in 2011 to provide a forum for technologists working in advertising. They are a special group, from diverse professional and educational backgrounds, bringing new skills into agencies and building new agency capabilities. CreateTech attracts a broad range of digital professionals and executives working in a creative role or enterprise.

CreateTech is also an active community, which regularly discusses technology and its impact on the marketing and advertising world.

4A’s Sixth Annual CreateTech Conference Challenges Ad Execs to Explore The Impact of Design on the Future of Advertising

The 4A’s will host its sixth annual CreateTech conference Nov. 9-10, 2016, in New York City. At this event, advertising professionals will discuss and celebrate the role of technology in the industry—specifically how design is shaping the future of the business.

Q&A with Kamakshi Sivaramakrishnan, Founder and CEO of Drawbridge

The future of cross device identity in advertising and marketing.

4A’s Op-Ed: Design, Say Hello to The New Master of Marketing in the Digital Age

Chief Digital Officer Chick Foxgrover, offers his views on design and the user experience. He says it’s the name of the game when it comes to surviving the marketing evolution changing the landscape of our fragmented, interactive digital media world.

CreateTech to Explore the Best in Technology, Design and Innovation in the Advertising Industry

The 4A’s will host its fifth annual CreateTech conference from November 11 to 12 in New York City, New York.

4A’s Second Annual CreateTech Conference Gets Underway in Santa Monica

Technologists from the ad/marketing industry gathered for the first day of the 4A’s second annual CreateTech Conference, during which they were given a glimpse of “the possible” in consumer engagement.